Results 171 to 180 of about 1,244,649 (243)

Development and Evaluation of an AI Avatar Educational Tool for Depression and Anxiety: A Qualitative Pilot Study. [PDF]

open access: yesJ Prim Care Community Health
Bleik A   +7 more
europepmc   +1 more source

Development of iGET Living, a Digital Graded Exposure Intervention for Youth With Chronic Pain: Multiphase User-Centered Design and Pilot Study. [PDF]

open access: yesJMIR Form Res
Harrison LE   +10 more
europepmc   +1 more source

The effect of characteristics of source credibility on consumer behaviour: A meta-analysis

open access: yesJournal of Retailing and Consumer Services, 2020
The aim of this research is to synthesise findings from existing studies on the characteristics of source credibility of electronic word of mouth (eWOM) communications in a single model by using meta-analysis.
Elvira Ismagilova   +2 more
exaly   +2 more sources
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Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions

Journal of Retailing and Consumer Services, 2020
Nowadays social network influencers play an important role in marketing by introducing products to their audience. In this article, we investigate the persuasion cues related to beauty and fashion influencers present on YouTube and Instagram.
Karina Sokolova
exaly   +2 more sources

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
In the past few years, expenditure on influencer marketing has grown exponentially. The present study involves preliminary research to understand the mechanism by which influencer marketing affects consumers via social media.
Chen Lou, Shupei Yuan
exaly   +2 more sources

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