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New Media & Society, 2023
While many scholars have explored the norms central to the success of social media influencers, credibility is a necessary attribute of creator presentation that remains underexplored.
Mariah L. Wellman
semanticscholar +1 more source
While many scholars have explored the norms central to the success of social media influencers, credibility is a necessary attribute of creator presentation that remains underexplored.
Mariah L. Wellman
semanticscholar +1 more source
Journal of Marketing Theory and Practice, 2021
We investigate the effects of social media influencers’ (SMIs) intimate self-disclosure (ISD) on consumers’ intent to purchase products from an endorsed brand through the underlying mechanisms of source credibility, parasocial relationships, and brand ...
Fernanda Polli Leite +1 more
semanticscholar +1 more source
We investigate the effects of social media influencers’ (SMIs) intimate self-disclosure (ISD) on consumers’ intent to purchase products from an endorsed brand through the underlying mechanisms of source credibility, parasocial relationships, and brand ...
Fernanda Polli Leite +1 more
semanticscholar +1 more source
, 2021
Purpose This study aims to investigate the influencers’ credibility dimensions (i.e. attractiveness, trustworthiness, expertise) on purchase intention (PI) through the mediating role of cognitive and affective online engagement among the aesthetic ...
Omayma AlFarraj +5 more
semanticscholar +1 more source
Purpose This study aims to investigate the influencers’ credibility dimensions (i.e. attractiveness, trustworthiness, expertise) on purchase intention (PI) through the mediating role of cognitive and affective online engagement among the aesthetic ...
Omayma AlFarraj +5 more
semanticscholar +1 more source
Computers in Human Behavior, 2022
Technological advancements have made AI instructors, or more broadly machine teachers, a lived reality. However, limited information is available about how students will perceive an AI instructor that provides educational content. Thus, the present study
Jihyun Kim +3 more
semanticscholar +1 more source
Technological advancements have made AI instructors, or more broadly machine teachers, a lived reality. However, limited information is available about how students will perceive an AI instructor that provides educational content. Thus, the present study
Jihyun Kim +3 more
semanticscholar +1 more source
SSRN Electronic Journal, 2013 We develop a sovereign debt model with ocial and private creditors where the probability of default depends on both the level and the composition of liabilities. Higher exposure to ocial lenders improves incentives to repay but carries extra costs, due to overcharging or reduced ex-post exibility.
Dirk Niepelt, Harris Dellas
openaire +6 more sources
Journal of Business Research, 2020
Drawing on signalling theory, this study aims to fill a gap in knowledge by examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility, both directly and based on the moderating variables of age ...
Constantinos-Vasilios Priporas +2 more
exaly +2 more sources
Drawing on signalling theory, this study aims to fill a gap in knowledge by examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility, both directly and based on the moderating variables of age ...
Constantinos-Vasilios Priporas +2 more
exaly +2 more sources
Journal of Global Fashion Marketing, 2020
Despite the increasing interest in celebrity influencers as a marketing communication tool, much remains to be explored to understand how influencer credibility combined with brand credibility affects consumers’ perception toward the influencer ...
Susanna S Lee, Eunice Kim
exaly +2 more sources
Despite the increasing interest in celebrity influencers as a marketing communication tool, much remains to be explored to understand how influencer credibility combined with brand credibility affects consumers’ perception toward the influencer ...
Susanna S Lee, Eunice Kim
exaly +2 more sources
, 2021
PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited.
Mazzini Muda, Muhammad Iskandar Hamzah
semanticscholar +1 more source
PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited.
Mazzini Muda, Muhammad Iskandar Hamzah
semanticscholar +1 more source
Journal of Promotion Management, 2020
A new digital marketing tool that has emerged today is that of social media influencer marketing. Social media influencers are those individuals who shape consumers’ perceptions regarding a brand or product through photos, videos and other updates on ...
Saima, M. A. Khan
semanticscholar +1 more source
A new digital marketing tool that has emerged today is that of social media influencer marketing. Social media influencers are those individuals who shape consumers’ perceptions regarding a brand or product through photos, videos and other updates on ...
Saima, M. A. Khan
semanticscholar +1 more source
Forty-five years of celebrity credibility and endorsement literature: Review and learnings
, 2021Celebrity credibility constitutes a significant portion of the celebrity brand endorsement literature. While this field of research is mature with a rich history of 45 years, it lacks a bibliometric analysis that traces its evolution. We address this gap
Deepa Halder +2 more
semanticscholar +1 more source