Results 231 to 240 of about 159,700 (256)

“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility

Computers in Human Behavior, 2023
Rachel Lim
exaly  

How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest

Journal of Interactive Advertising, 2020
Shupei Yuan, Chen Lou
exaly  

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly  

Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users

Computers in Human Behavior, 2017
Elmira Djafarova
exaly  

The spread of low-credibility content by social bots

Nature Communications, 2018
Chengcheng Shao, Giovanni Luca Ciampaglia, Onur Varol   +2 more
exaly  

‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

Journal of Marketing Management, 2020
Hanna Reinikainen, Juha Munnukka, Vilma Luoma-aho   +2 more
exaly  

Credibility of sustainability reports: The contribution of audit committees

Business Strategy and the Environment, 2018
Habiba Al-Shaer, Mahbub Zaman
exaly  

“Do We Believe in TripAdvisor?” Examining Credibility Perceptions and Online Travelers’ Attitude toward Using User-Generated Content

Journal of Travel Research, 2013
Julian K Ayeh, Norman Au, Rob Law
exaly  

Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities

Journal of Advertising, 2014
Joe Phua
exaly  

Credibility

2017
Ian H. Witten, Eibe Frank, Mark A. Hall, Christopher J. Pal   +3 more
openaire   +2 more sources