Results 11 to 20 of about 325,128 (297)

Critical Genre Analysis: Theoretical Preliminaries

open access: yesHermes, 2015
Genre theory has generally focused on the analysis of generic constructs with some attention to the contexts in which such genres are produced, interpreted, and used, often giving the impression as if producing and interpreting genres is an end in ...
Vijay K. Bhatia
doaj   +3 more sources

Introduction to Thematic Section: Critical Genre Analysis

open access: yesHermes, 2015
No abstract.
Vijay K. Bhatia   +1 more
doaj   +3 more sources

A Critical Genre Analysis of Covert Advertising Through Short-Videos in : The Chinese Version of

open access: yesSAGE Open, 2022
Short-video social media is becoming a major advertising tool in the digital age. Covert advertising is increasingly used as a major strategy to effectively promote a product.
Dongmei Li   +2 more
doaj   +2 more sources

CRITICAL GENRE ANALYSIS OF DIDACTIC REPORTAGE IN THE MAGAZINE NOVA ESCOLA

open access: yesSignum: Estudos da Linguagem, 2015
This article aims to critically analyze the genre didactic reportage in the magazine Nova Escola between 2006 and 2010. The corpus is composed of 15 pieces of didactic reportage aiming at the popularization of the knowledge on teaching textual production
Francieli Matzenbacher Pinton
doaj   +1 more source

The Jerry Springer Show as an Emotional Public Sphere [PDF]

open access: yes, 2005
The public sphere debate in social theory has been a topic of considerable interest amongst scholars analysing the talk show genre. Habermas (1989) attached great importance to the potential of rational critical discussion to create consensus and thereby
Lunt, P, Stenner, P
core   +1 more source

Queer resistances in the adult animated sitcom [PDF]

open access: yes, 2011
This article studies the representation of queer characters and themes in the contemporary adult animated sitcom. We argue that even though popular culture is often assumed to reiterate and consolidate the discourse of heteronormativity, adult animated ...
Dhaenens, Frederik, Van Bauwel, Sofie
core   +2 more sources

An analysis of persistent non-player characters in the first-person gaming genre 1998-2007: a case for the fusion of mechanics and diegetics [PDF]

open access: yes, 2009
This paper describes the results of an analysis of persistent non-player characters (PNPCs) in the first-person gaming genre 1998-2007. Assessing the role, function, gameplay significance and representational characteristics of these critical important ...
Pinchbeck, Dan
core   +4 more sources

Investigating Interdiscursivity in Hospital Strategic Plans Using Foucauldian Discourse Analysis

open access: yesHermes, 2015
Critical genre analysis (CGA) investigates the impact of context on genres by analyzing interdiscursivity (the integration of discourses in genres), but there has been a shortage of discussion of specific methods.
Antoinette Fage-Butler
doaj   +1 more source

Multimodal genre and cross-linguistic comparison : pack messages [PDF]

open access: yes, 2008
This paper shows that the multimodal messages on fast moving consumer goods packaging constitute a genre of text. More specifically, they may be seen as a form of colony discourse (Hoey 2001).
Thomas, Martin
core   +2 more sources

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