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A CRM performance measurement framework: Its development process and application
Industrial Marketing Management, 2009exaly
Business alignment in the CRM domain: predicting CRM performance.
2004Batenburg, R.S., Versendaal, J.M.
openaire +2 more sources
IT SYSTEMS IN CRM AND E � CRM USING IN HOTELS INDUSTRY
SWS International Scientific Conference on Social Sciences - ISCSS, 2019openaire +1 more source
Transitioning from CRM to Social CRM in the Healthcare Industry
Ashim Kumar Ghosh, Manohar Kapseopenaire +1 more source