Results 91 to 100 of about 175,469 (300)
Abstract Prior literature on market categories and identities focuses primarily on whether categorical atypicality leads to positive or negative evaluation; however, much less is known about whether the evaluation is accurate or not. While it is important for producers to know if atypicality is penalized or rewarded, audiences are also concerned about ...
Pengfei Wang, Jingjiang Liu
wiley +1 more source
Advertising Research Issues from FTC Versus Stouffer Foods Corporation [PDF]
Extrinsic evidence is frequently offered in Federal Trade Commission advertising deception cases, most often in the form of advertising research, such as copy tests. Although generally accepted principles exist for copy test evidence presented before the
Andrews, J. Craig, Maronick, Thomas J
core +1 more source
The study aims to establish the Masticatory Adaptation Experience Questionnaire (MAEQ) and investigate age‐related factors of masticatory adaptation. ABSTRACT Background There are various tests to assess the individual performance of mastication. However, it has remained unknown how individuals used adaptive (e.g., ‘increasing time to chew’) and ...
Chia‐Shu Lin +5 more
wiley +1 more source
Ufa as a text: the image of the national city on the example of the restaurant discourse of Bashkir cuisine [PDF]
E. Yakovleva +1 more
openalex +1 more source
Civilizing the Nation: Travel, Civility and Bourgeois Nationalism in Israel
ABSTRACT This article reads The Lapid Guide to Europe, a bestselling Hebrew‐language travel guide published from the 1970s to the 1990s, as a form of bourgeois nationalism enacted through everyday practices of behaviour. Written by journalist and Holocaust survivor Tommy Lapid, the guide operated as civic pedagogy, instructing Israeli travellers in ...
Daniel Mahla
wiley +1 more source
The traditionally produced pea paste (PP) suffers from suboptimal flavor and inferior quality. Based on the study of single-strain fermentation, we further selected S. cerevisiae, Z. rouxii, and L. paracasei for PP production by dual-strain fermentation (
Tianyang Wang +9 more
doaj +1 more source
Foreign travellers’ recommendation of culinary tourism in India based on cuisine image and satisfaction with experiences at culinary establishments: an exploratory study [PDF]
The role of food in tourism has recently received increased attention within the spheres of destination marketing, tourism development, and academia. Cuisine appreciation is an indelible aspect of the holistic, polysensual experiences that travellers ...
Duttagupta, Sudip
core
Flavour Enhanced Food Recommendation
We propose a mechanism to use the features of flavour to enhance the quality of food recommendations. An empirical method to determine the flavour of food is incorporated into a recommendation engine based on major gustatory nerves.
Bharadwaj, Aditya +8 more
core +1 more source

