Results 231 to 240 of about 585,309 (300)

The Rise of Human–Computer Integration in Marketing: A Theory Synthesis

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Human–computer integration (HCInt) technologies, which merge human bodily, cognitive, and sensory functions with computational processes, are reshaping the foundations of consumer experience. Unlike traditional human–computer interaction, HCInt entails adaptive and reciprocal coupling through AI‐driven augmentation, wearables, muscle–computer ...
Carlos Velasco   +5 more
wiley   +1 more source

Experience Therapy: How Service Experiences Regulate Everyday Negative Affect

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT In today's fast‐paced and high‐pressure society, maintaining emotional well‐being requires effective strategies for managing everyday negative affect. This research examines the role of service experiences in reducing negative affect and introduces experience therapy as a novel strategy for affect regulation.
Chang Ma   +3 more
wiley   +1 more source

Customer Experience: Heterogeneity Insights From Meta‐Analytic Synthesis

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Overlooking heterogeneity (variability) in customer experience (CX) can lead to incomplete theoretical insights and suboptimal managerial decisions. To address this issue, this article reviews the causes of heterogeneity in extant meta‐analyses of CX research (n: 91).
Wagner Junior Ladeira   +5 more
wiley   +1 more source

The Ironic Effects of Financial Constraint‐Induced Suppression on Consumer Behavior

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Financial constraints are a pervasive concern for consumers, shaping spending patterns and psychological coping mechanisms. While previous research has primarily focused on behavioral adaptations, this study explores a cognitive mechanism: thought suppression.
Jane So, Miao Miao, Yuki Nishida
wiley   +1 more source

Rediscovery of Passiflora clypeophylla (subgenus Decaloba): a highly threatened and narrow endemic species found within a karstic canyon in Guatemala

open access: yesNordic Journal of Botany, EarlyView.
Passiflora clypeophylla, an endemic species to the Guatemalan karstic forests last seen in 1889 and deemed extinct, was rediscovered in the Department of Alta Verapaz, east of Cobán. The species was known only from a single specimen hailed from the type locality, Rubel Cruz, where it has been found again. An additional location has been identified in a
J.R. Kuethe   +3 more
wiley   +1 more source

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