Results 81 to 90 of about 3,033 (291)
Acta PsychologicaThis paper examines whether corporate social responsibility (CSR) creates customer brand advocacy (BA) through two cognitive-affective mechanisms (i.e., customer motivation (CM) and customer happiness (CH)) and whether customers' environmental concern ...
Yonghui Rao, Xinyi Wu
doaj +1 more source
Factors that Affect Brand Loyalty and Customer Advocacy: the Moderating Role of Greenwashing
, 2023 Fathur Rosi, Ayu Ekasari
openalex +2 more sources
From paradise lost to paradise regained: A compassionate retuning of assessed seminars
British Educational Research Journal, EarlyView.Abstract Universities often aim to deliver a curriculum that is both research‐based and develops transferable skills in students, thereby enhancing their competitiveness in the job market. At the same time, evidence indicates that university students experience significant stress owing to the competitive nature of the assessments, an aspect that is ...
Sarah Stephen
wiley +1 more source
DigitalCosmetics companies are increasingly integrating augmented reality and artificial intelligence technologies into products and services referred to as beauty tech; consumer perceptions of these solutions, however, remain understudied.
Jens K. Perret, Jana Schwientek
doaj +1 more source
AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2012 The main purpose of this paper is to develop a new model to investigate the effects of customer satisfaction, image and trust on customer commitment and explore the impacts of customer commitment on customer advocacy behaviors, including word-of-mouth referrals, increasing repurchase intentions, sharing information and marketing research support.
openaire +1 more source
Strategies of Sufficiency Under Institutional Complexity: A Study in the German Food Industry
Business Strategy and the Environment, EarlyView.ABSTRACT Organizations face increasing institutional complexity as they navigate competing demands from their institutional environment regarding financial performance and environmental responsibility. In our study, we examine how 39 award‐winning organizations in the German food industry frame sufficiency, a sustainability strategy focusing on ...
Lena Leifeld, Simon Oertel
wiley +1 more source
Intangible Capital, 2011 Purpose: A number of customer metrics allow estimating customer profitability with methods such as the Customer Lifetime Value (CLV). However, investments in customer relationships carry the potential risk to destroy value and reduce profitability when ...
Raphael Damm, Carlos Rodríguez Monroy
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Despite the growing research on sustainability, exactly how sustainability and trade credits are linked in the supply chain (SC) is still unclear. Therefore, this study aims to bridge this gap by examining how both supplier and retailer sustainability‐linked strategies and investment decisions influence trade credit terms, inventory decisions,
Vandana, Roberto Cerchione
wiley +1 more source
The Fatal Flaw: Unraveling Combinations of Barriers to Corporate Sustainability
Business Strategy and the Environment, EarlyView.ABSTRACT The paper deepens understanding of barriers to corporate sustainability by examining internal and external barriers in the food and beverage sector. Drawing on institutional theory, the study highlights how macro‐level pressures interact with meso‐level organizational dynamics.
Patricia Milić +2 more
wiley +1 more source