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Revisiting the Use of Customer Information for CRM [PDF]

open access: yes
For the past decade, customer relationship management (CRM) has been one of the priorities in marketing research and practice. However, many of the CRM systems did not perform as the companies expected.
Becker, Jan U., Reimer, Kerstin
core  

Measuring the Benefits of Mobile Number Portability [PDF]

open access: yes
Increasing numbers of countries require mobile telephone networks to offer mobile number portability (MNP). MNP allows customers who wish to switch mobile operator to keep their mobile numbers, avoiding the costs of switching to new numbers.
Sean Lyons
core  

Review of Data Mining Techniques for Churn Prediction in Telecom

open access: yesJournal of Information and Organizational Sciences, 2015
Telecommunication sector generates a huge amount of data due to increasing number of subscribers, rapidly renewable technologies; data based applications and other value added service.
Vishal Mahajan   +2 more
doaj  

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