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Customer engagement: Exploring customer relationships beyond purchase
, 2012 Using qualitative studies involving executives and customers, this study explores the nature and scope of customer engagement (CE), which is a vital component of relationship marketing. We define CE as the intensity of an individual\u27s participation in
Morgan, Robert M. +2 more
core +1 more source
Australian Journal of Social Issues, EarlyView.ABSTRACT Aged care work is physically and emotionally demanding. Workers can feel disempowered, vulnerable and at increased risk of experiencing work‐related stress. This in turn can result in sub‐optimal care and staff shortages. This study aimed to investigate what provisions exist within Australia's strengthened Aged Care Quality Standards to ...
Sharon Stoddart +11 more
wiley +1 more source
Australian Journal of Social Issues, EarlyView.ABSTRACT People impacted by alcohol and other drugs (AOD) are supported across a range of health and social service settings, often by workers in generalist roles who may not have specialist training. Vocational education and training (VET) plays a key role in equipping AOD workers with the knowledge and skills required for practice, yet there is no ...
Kirrilly Thompson +6 more
wiley +1 more source
‘Shelter is a Dignity’: Rental Racism, Stress and Housing (In)justice
Australian Journal of Social Issues, EarlyView.ABSTRACT Australia's private rental sector is in crisis, and culturally and racially minoritised renters face compounded harms through both covert and everyday direct forms of rental racism. Drawing on five community‐based focus groups in Melbourne (n = 37), the paper explores how racism manifests across the rental pathway and how it structures the ...
Erika Martino +3 more
wiley +1 more source
Australian Journal of Social Issues, EarlyView.ABSTRACT First Nations female sexual assault survivors in remote Northern Territory (NT) face significant barriers accessing place‐based medical care and forensic evidence collection, subsequently requiring evacuation to specialist services. Using decolonising Participatory Action Research methods, this study identified the workforce, training, and ...
Theresa Clasquin +7 more
wiley +1 more source
Australian Journal of Social Issues, EarlyView.ABSTRACT This study examines informal supporters' experiences and views of NDIS behaviour support practitioners, including engagement, information needed to support selection, and perceptions of practitioners' knowledge, skill, and practice. It reports data from a cross‐sectional online survey of 123 informal support providers of participants receiving
Alinka Fisher +7 more
wiley +1 more source
Australian Journal of Social Issues, EarlyView.ABSTRACT Generative Artificial Intelligence (GenAI) tools such as ChatGPT are rapidly entering workplaces, yet their use in frontline human services remains largely undocumented and weakly regulated. Drawing on an investigation into a child protection worker's informal use of ChatGPT, this article provides insight into how GenAI is already shaping ...
Joel Robert McGregor +3 more
wiley +1 more source
, 2014 Customer engagement (CE) is an emerging area of scholarly enquiry focusing on the nontransactional relationship between customers and organizations.
Michaelidou, Nina +7 more
core +1 more source
Australian Journal of Social Issues, EarlyView.ABSTRACT Established under the Disability Inclusion Act 2014 (NSW), Disability Inclusion Action Plans (DIAPs) are public accountability instruments through which New South Wales (NSW) councils translate statutory disability inclusion obligations into place‐based inclusion planning.
Scott Denton
wiley +1 more source
ChatGPT and its role in revolutionizing digital marketing and enhancing customer engagement
In the digital era, businesses strive to harness various advancements in the tech field to attain heightened levels of customer engagement and ensure the effectiveness of their marketing strategies.
Amin, Mohamed El Said +1 more
core +1 more source