Impact of Social Interaction on Customer Engagement in China’s Social Commerce—A Moderated Chain Mediation Model [PDF]
Behavioral Sciences, 2023 With the emergence of social commerce, customer engagement is increasingly considered as an important influencing factor for enterprises to maintain a competitive advantage.
Xuexin Li, Ligang Tian, Shulin Wang
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Effect of e-service quality on customer engagement behavior in community e-commerce [PDF]
Frontiers in Psychology, 2022 Customer engagement behavior is a critical success factor for community e-commerce. While many community e-commerce websites are currently improving service quality to enhance customer engagement behavior, little is known about how such e-services affect
Wenfang Fan, Bingjia Shao, Xiaohua Dong
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Research on the Impact of Intercustomer Social Support on Customer Engagement Behaviors in Virtual Brand Communities [PDF]
Behavioral Sciences, 2022 Customer engagement behavior is a key factor in promoting the sustainable growth of virtual brand communities. Despite the extensive research on the antecedents of customer engagement behaviors, the influence of intercustomer social support remains a ...
Xuexin Li, Congcong Yang, Shulin Wang
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The influence of customer trust and artificial intelligence on customer engagement and loyalty – The case of the home-sharing industry [PDF]
Frontiers in Psychology, 2022 Trust is an essential factor in online and offline transactions. However, the role of customer trust has received limited attention in the home-sharing economy. Drawing on the revised stimulus organism response model and trust transfer theory, this paper
Ying Chen +5 more
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How to Catch Customers’ Attention? A Study on the Effectiveness of Brand Social Media Strategies in Digital Customer Engagement [PDF]
Frontiers in Psychology, 2021 Enterprises often post branded content on social media and adopt a proactive response approach to improve digital customer engagement to gain a competitive advantage.
Yuying Liu +3 more
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Value acquisition, value co-creation: The impact of perceived organic grocerant value on customer engagement behavior through brand trust [PDF]
Frontiers in Psychology, 2022 Affected by COVID-19, there is a growing trend toward healthy lifestyles and organic food consumption. The literature on organic foods focuses on the factors that influence buying behavior.
Weiping Yu +3 more
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Managing engagement behaviors in a network of customers and stakeholders: evidence from the nursing home sector [PDF]
, 2013 Firms striving for long-term profitability need to build stronger customer-firm relationships by getting their customers more engaged with the firm. One path to this end is introducing practices to manage different forms of customer engagement behaviors (
Gemmel, Paul +2 more
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Journal of Service Research, 2011 In today’s highly dynamic and interactive business environment, the role of “customer engagement” (CE) in cocreating customer experience and value is receiving increasing attention from business practitioners and academics alike. Despite this interest, systematic scholarly inquiry into the concept and its conceptual distinctiveness from other ...
Roderick J Brodie +2 more
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Jurnal Dinamika Manajemen, 2016 This study focused on testing the effect of variable customer value, support systems and knowledge of the customer's products to customer satisfaction and its impact on customer engagement. This study selects the object user's e-banking customers of Bank
Alimuddin Rizal Rivai, Wahyudi Wahyudi
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Regulation, customer protection and customer engagement
, 2011 The UK utility regulation framework developed in the 1980s was intended to improve on the restrictive, inefficient and burdensome regulatory approach in the US. But the UK regulatory process has itself now become increasingly burdensome.
Littlechild, S.
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