Effect of e-service quality on customer engagement behavior in community e-commerce [PDF]
Frontiers in Psychology, 2022 Customer engagement behavior is a critical success factor for community e-commerce. While many community e-commerce websites are currently improving service quality to enhance customer engagement behavior, little is known about how such e-services affect
Wenfang Fan, Bingjia Shao, Xiaohua Dong
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Impact of Social Interaction on Customer Engagement in China’s Social Commerce—A Moderated Chain Mediation Model [PDF]
Behavioral Sciences, 2023 With the emergence of social commerce, customer engagement is increasingly considered as an important influencing factor for enterprises to maintain a competitive advantage.
Xuexin Li, Ligang Tian, Shulin Wang
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Research on the Impact of Intercustomer Social Support on Customer Engagement Behaviors in Virtual Brand Communities [PDF]
Behavioral Sciences, 2022 Customer engagement behavior is a key factor in promoting the sustainable growth of virtual brand communities. Despite the extensive research on the antecedents of customer engagement behaviors, the influence of intercustomer social support remains a ...
Xuexin Li, Congcong Yang, Shulin Wang
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Customer value is reviewed in terms of customer relationship learning and customer engagement: Evidence from banking industry [PDF]
Accounting, 2021 This study is to examine the effects of service quality, customer relationship learning, product quality, and customer engagement on increasing customer value. The researchers propose a model, and plan to show the concept of customer engagement variables
Panjaitan, Feliks Anggia B.K. +1 more
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JPBM (Jurnal Pendidikan Bisnis dan Manajemen), 2023 This study focuses on determining the impact of customer variety-seeking on brand switching intention by exploring the mediation role of customer engagement in streaming services in Indonesia.
Lysandra Priscilla, Popy Rufaidah
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Perspectives Required for Customer Engagement Marketing:
Maketingu Janaru, 2020 Interest in how to manage customer engagement is growing, from both the practical and theoretical perspectives. Despite this high interest, previous studies have not provided a unified view of how customer engagement is defined.
Tetsuya Aoki
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The Impact of Customers Engagement on Repurchase Intention: A Mediating Role of Customers Satisfaction -The Case of Takaful Insurance Industry [PDF]
المجلة العلمية للاقتصاد والتجارة, 2017 Takaful Insurance industry is one of the service industries that is rapidly grew recently all over the Islamic countries. The main objective of this research is to explore the effect of customer engagement on repurchase intention. It also aims to explore
Ahmed Samir Roushdy, Ghada Ali
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Jurnal Performa, 2021 Persaingan ketat dalam dunia bisnis mengharuskan suatu perusahaan memiliki strategi yang tepat, strategi yang tepat akan membantu perusahaan berkembang dengan pesat.
Dina Gandhi Rachmawati +1 more
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Influence of Trust on Customer Engagement: Empirical Evidence From the Insurance Industry in Ghana
SAGE Open, 2020 This study examined the influence of trust dimensions on customer engagement, and the resultant impact of customer engagement on customer loyalty in the context of life insurance.
James Agyei +4 more
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Frontline service employees and customer engagement: some further insights [PDF]
IIM Ranchi Journal of Management Studies, 2022 Purpose – This study aims to investigate whether frontline retail banking employees’ proactive personality helps in ameliorating customer engagement.
Adil Zahoor, Danish Khan
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