Impact of Social Interaction on Customer Engagement in China’s Social Commerce—A Moderated Chain Mediation Model [PDF]
Behavioral Sciences, 2023 With the emergence of social commerce, customer engagement is increasingly considered as an important influencing factor for enterprises to maintain a competitive advantage.
Xuexin Li, Ligang Tian, Shulin Wang
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Effect of e-service quality on customer engagement behavior in community e-commerce [PDF]
Frontiers in Psychology, 2022 Customer engagement behavior is a critical success factor for community e-commerce. While many community e-commerce websites are currently improving service quality to enhance customer engagement behavior, little is known about how such e-services affect
Wenfang Fan, Bingjia Shao, Xiaohua Dong
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Research on the Impact of Intercustomer Social Support on Customer Engagement Behaviors in Virtual Brand Communities [PDF]
Behavioral Sciences, 2022 Customer engagement behavior is a key factor in promoting the sustainable growth of virtual brand communities. Despite the extensive research on the antecedents of customer engagement behaviors, the influence of intercustomer social support remains a ...
Xuexin Li, Congcong Yang, Shulin Wang
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The influence of customer trust and artificial intelligence on customer engagement and loyalty – The case of the home-sharing industry [PDF]
Frontiers in Psychology, 2022 Trust is an essential factor in online and offline transactions. However, the role of customer trust has received limited attention in the home-sharing economy. Drawing on the revised stimulus organism response model and trust transfer theory, this paper
Ying Chen +5 more
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How to Catch Customers’ Attention? A Study on the Effectiveness of Brand Social Media Strategies in Digital Customer Engagement [PDF]
Frontiers in Psychology, 2021 Enterprises often post branded content on social media and adopt a proactive response approach to improve digital customer engagement to gain a competitive advantage.
Yuying Liu +3 more
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Value acquisition, value co-creation: The impact of perceived organic grocerant value on customer engagement behavior through brand trust [PDF]
Frontiers in Psychology, 2022 Affected by COVID-19, there is a growing trend toward healthy lifestyles and organic food consumption. The literature on organic foods focuses on the factors that influence buying behavior.
Weiping Yu +3 more
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Customer value is reviewed in terms of customer relationship learning and customer engagement: Evidence from banking industry [PDF]
Accounting, 2021 This study is to examine the effects of service quality, customer relationship learning, product quality, and customer engagement on increasing customer value. The researchers propose a model, and plan to show the concept of customer engagement variables
Panjaitan, Feliks Anggia B.K. +1 more
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JPBM (Jurnal Pendidikan Bisnis dan Manajemen), 2023 This study focuses on determining the impact of customer variety-seeking on brand switching intention by exploring the mediation role of customer engagement in streaming services in Indonesia.
Lysandra Priscilla, Popy Rufaidah
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Perspectives Required for Customer Engagement Marketing:
Maketingu Janaru, 2020 Interest in how to manage customer engagement is growing, from both the practical and theoretical perspectives. Despite this high interest, previous studies have not provided a unified view of how customer engagement is defined.
Tetsuya Aoki
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The Impact of Customers Engagement on Repurchase Intention: A Mediating Role of Customers Satisfaction -The Case of Takaful Insurance Industry [PDF]
المجلة العلمية للاقتصاد والتجارة, 2017 Takaful Insurance industry is one of the service industries that is rapidly grew recently all over the Islamic countries. The main objective of this research is to explore the effect of customer engagement on repurchase intention. It also aims to explore
Ahmed Samir Roushdy, Ghada Ali
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