The influence of customer trust and artificial intelligence on customer engagement and loyalty - The case of the home-sharing industry. [PDF]
Front Psychol, 2022 Trust is an essential factor in online and offline transactions. However, the role of customer trust has received limited attention in the home-sharing economy. Drawing on the revised stimulus organism response model and trust transfer theory, this paper
Chen Y, Prentice C, Weaven S, Hisao A.
europepmc +4 more sources
Impact of Social Interaction on Customer Engagement in China's Social Commerce-A Moderated Chain Mediation Model. [PDF]
Behav Sci (Basel), 2023 With the emergence of social commerce, customer engagement is increasingly considered as an important influencing factor for enterprises to maintain a competitive advantage.
Li X, Tian L, Wang S.
europepmc +2 more sources
Effect of e-service quality on customer engagement behavior in community e-commerce. [PDF]
Front Psychol, 2022 Customer engagement behavior is a critical success factor for community e-commerce. While many community e-commerce websites are currently improving service quality to enhance customer engagement behavior, little is known about how such e-services affect
Fan W, Shao B, Dong X.
europepmc +2 more sources
Research on the Impact of Intercustomer Social Support on Customer Engagement Behaviors in Virtual Brand Communities. [PDF]
Behav Sci (Basel), 2022 Customer engagement behavior is a key factor in promoting the sustainable growth of virtual brand communities. Despite the extensive research on the antecedents of customer engagement behaviors, the influence of intercustomer social support remains a ...
Li X, Yang C, Wang S.
europepmc +2 more sources
How to Catch Customers' Attention? A Study on the Effectiveness of Brand Social Media Strategies in Digital Customer Engagement. [PDF]
Front Psychol, 2021 Enterprises often post branded content on social media and adopt a proactive response approach to improve digital customer engagement to gain a competitive advantage.
Liu Y, Liu X, Wang M, Wen D.
europepmc +2 more sources
Value acquisition, value co-creation: The impact of perceived organic grocerant value on customer engagement behavior through brand trust. [PDF]
Front Psychol, 2022 Affected by COVID-19, there is a growing trend toward healthy lifestyles and organic food consumption. The literature on organic foods focuses on the factors that influence buying behavior.
Yu W, He M, Han X, Zhou J.
europepmc +2 more sources
Journal of Service Research, 2011 In today’s highly dynamic and interactive business environment, the role of “customer engagement” (CE) in cocreating customer experience and value is receiving increasing attention from business practitioners and academics alike. Despite this interest, systematic scholarly inquiry into the concept and its conceptual distinctiveness from other ...
Roderick J Brodie +2 more
exaly +5 more sources
Customer value is reviewed in terms of customer relationship learning and customer engagement: Evidence from banking industry [PDF]
Accounting, 2021 This study is to examine the effects of service quality, customer relationship learning, product quality, and customer engagement on increasing customer value. The researchers propose a model, and plan to show the concept of customer engagement variables
Panjaitan, Feliks Anggia B.K. +1 more
doaj +1 more source
JPBM (Jurnal Pendidikan Bisnis dan Manajemen), 2023 This study focuses on determining the impact of customer variety-seeking on brand switching intention by exploring the mediation role of customer engagement in streaming services in Indonesia.
Lysandra Priscilla, Popy Rufaidah
doaj +1 more source
, 2020 This chapter focused on exploring the engagement in which consumers interact with each other while conducting online shopping activities, such as discovering products, sharing product information, and/or collaboratively making shopping decisions. At the core of the product/service offering, successful shopping models will be able to meet the needs of ...
Jones, Peter, Comfort, Daphne
+4 more sources