Results 41 to 50 of about 373,074 (349)

Factors affecting customer engagement and brand loyalty in Vietnam FMCG: the moderation of artificial intelligence

open access: yesCogent Business & Management
This study was conducted to investigate factors affecting Vietnamese customer engagement, the effect of customer engagement on brand loyalty in the Fast‑Moving Consumer Goods (FMCG) industry, and the moderating role of artificial intelligence (AI). A 416
Hoang Cuu Long   +5 more
doaj   +1 more source

Consumer Health Perceptions of Cows' Milk and Plant‐Based Milk Alternatives

open access: yesApplied Economic Perspectives and Policy, EarlyView.
ABSTRACT This study used a best‐worst scale experiment to reveal consumers' beliefs about the healthiness of selected cows' milk and plant‐based milk products based on their nutrition panels. We find that while there is heterogeneity in health perceptions, consumers overwhelmingly select skim milk as the healthiest milk product. Additionally, the cows'
Danielle M. Kaminski   +2 more
wiley   +1 more source

Pengaruh Customer Engagement terhadap Online Purchase Intention dengan Customer Operant Resources Sebagai Variabel Intervening pada Layanan Platinum Mahasiswa di Vidio.com

open access: yesJurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
This study aims to analyze the impact of Customer Engagement on Customer Operant Resources and Online Purchase Intention among Vidio.com users who are university students in Indonesia.
Lela Septatiana Ratnawati, Sanaji Sanaji
doaj   +1 more source

Why Didn't I Get a Payout? Understanding Farmer Choices, Index Insurance, and Basis Risk

open access: yesApplied Economic Perspectives and Policy, EarlyView.
ABSTRACT Index insurance, while heralded as a potential solution to alleviate poverty and food insecurity among agricultural households, has its own set of challenges, notably basis risk. Basis risk is the discrepancy between the insurance payout and losses incurred, posing a significant deterrent to the adoption of index insurance.
S. Lucille Blakeley   +4 more
wiley   +1 more source

Navigating the Digital Landscape: The Impact of Social Media Agility on Customer-Based Brand Equity, Customer Engagement and Customer Motivation

open access: yesJournal of Theoretical and Applied Electronic Commerce Research
Despite the increasing number of social media users and the advantages linked to agility in other areas, the implementation of agility within a social media framework remains unexamined.
Chinedu Felix Ikoko   +2 more
doaj   +1 more source

Bridging the gap between service provision and customer expectation [PDF]

open access: yes, 2009
Purpose: The purpose of this paper is to serve as a reminder to all managers that they must understand their customers, from the customers’ perspective, and not make assumptions about customer needs.
McKnight, S
core   +1 more source

Swedish farmers' approval of nudges

open access: yesAgribusiness, EarlyView.
Abstract Interest in the use of behavioral policy approaches, such as nudges, has strongly increased over the past years, including in the domains of food, agricultural and environmental policies. While the approval of nudges among the general public has been studied extensively, we know little about the attitude of farmers toward nudging. Farmers may (
Liesbeth Colen   +2 more
wiley   +1 more source

The relationship between online trust, customer engagement and EWOM

open access: yesHo Chi Minh City Open University Journal of Science - Economics and Business Administration, 2019
This study aims to investigate the influence of e-quality and online trust on customer engagement and e-word of mouth. In particular, this study explored and analyzed a relatively new relationship, the impact of customer engagement on e-word of mouth ...
Nguyen Ngoc Dan Thanh, Nguyen Thuy Binh
doaj   +1 more source

Relationship Commitment Dan Customer Engagement: Stimulus Serta Konsekwensi Padakonsumen Pengguna Transportasi Darat [PDF]

open access: yes, 2015
.The purpose of carrying out this research is to analyze the stimulus andconsequence of Relationship commitment and Customer engagement. Moreover, integratedlybe able to analyze the effect of Trust, Relationship commitment, Customer engagementtowards ...
Riorini, S. V. (Sri)   +1 more
core  

Disentangling the relationships between denomination of origin regulatory councils activities and Spanish wineries' export performance

open access: yesAgribusiness, EarlyView.
Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin   +1 more
wiley   +1 more source

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