Results 31 to 40 of about 2,011,135 (294)

A netnographical approach to typologizing customer engagement and corporate misconduct

, 2020
Customer engagement has important implications for the organization. The study developed a typology to understand customer engagement and its relationship with corporate misconduct.
Prentice, C, Han, X, Hua, LL, Han, Xiaoyun, Hua, Lian-Lian, Prentice, Catherine, Catherine Prentice, Xiaoyun Han, Lian-Lian Hua   +8 more
core   +1 more source

HUBUNGAN ANTARA BRAND TRUST DENGAN CUSTOMER ENGAGEMENT PADA MAHASISWI PENGGUNA WARDAH KOSMETIK

Jurnal Empati, 2018
The competition of cosmetics industry demands companies to increase customer engagement of the products. Customer engagement is a process that involves physical presence , cognitive and emotional that are confronted by having relation with brand and ...
ROSTIKA ADI SUKAMDEWI, Unika Prihatsanti
doaj   +1 more source

Engaging with Brands: The Influence of Dispositional and Situational Brand Engagement on Customer Advocacy

, 2017
Branding research has explored the processes underlying consumers’ engagement with brands, with research exploring both dispositional and situational forms of engagement.
Spangenberg, E.R., Czellar, S., Liu, R.L., Sprott, D.E., Richie L. Liu, Sandor Czellar, David E. Sprott, Eric R. Spangenberg   +7 more
core   +1 more source

Effects of customer engagement behavior on customer loyalty

Pressacademia, 2017
In this research, personal caring service field consumer are analyzed  consumer behavior participation effect of the customers loyalty. This research is considered as a descriptive study, personal caring service consumers structured questionnaire administered data was obtained by convenience sampling method.
TASKİN, Ercan, DEMİRAG, Fatma
openaire   +2 more sources

Engaging Customers and Managing Customer Relationships

Journal of Business Ecosystems, 2023
Marketing is about engaging customers and managing profitable customer relationships. Marketers aim to create value for customers in order to capture value from customers in return. The objective of the study is to discuss customer value, customer engagement, building customer relationships, and the various strategies and initiatives adopted by ...
openaire   +1 more source

AI adoption and sales growth in MSMEs: The mediating role of customer engagement [PDF]

Innovative Marketing
Type of the article: Research Article AbstractThis study examines the associations between AI adoption, content creativity, message personalization, customer engagement, and perceived sales growth among MSMEs in Semarang, Indonesia.
Frans Sudirjo
doaj   +1 more source

BRAND ATTACHMENT, CUSTOMER TRUST AND CUSTOMER ENGAGEMENT: WHAT RANKING OF THESE LINKS IN THE RELATIONAL CHAIN?

Revue Marocaine de Recherche en Management et Marketing, 2021
Brand attachment, customer trust and customer engagement have been recognized for their mandatory role to build a strong brand-customer relationship and brand loyalty.
ZINEB RHAJBAL, MOUNA HILMI, AYOUB RHAJBAL   +2 more
doaj   +1 more source

A dynamic framework for managing customer engagement on social media

, 2020
Social media have become pervasive communication tools, creating connections and opportunities for customer engagement. They have redefined simple dyadic interactions between customers and marketers, transforming them into more complex interactions ...
Kubacki, K, Weaven, S, Shawky, S, Dietrich, T   +3 more
core   +1 more source

The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos

, 2022
Drawing on experiential marketing theory, This study examines the relationship between casino customers’ experience with automated games and their engagement and loyalty responses to casinos.
Prentice, C, Moyle, B, Tuguinay, JA, Tuguinay, Jovanie A., Prentice, Catherine, Moyle, Brent, Brent Moyle, Jovanie A. Tuguinay, Catherine Prentice   +8 more
core   +1 more source

Factors Associated With the Rising Trend in Self‐Reported Cognitive Disability Among U.S. Adults Aged 18–39 From 2013–2024

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Building on our prior Behavioral Risk Factor Surveillance System analysis identifying adults aged 18–39 as the primary driver of the national increase in self‐reported cognitive disability, we examined factors associated with this rise using 2013–2024 U.S. BRFSS data. Methods We analyzed U.S.
Adam de Havenon, Ka‐Ho Wong, Mirriam Mananah, Christopher D. Anderson, Ada Fenick, Amy Arnsten, Arman Fesharaki‐Zadeh, James C. McPartland, Mary L. Adams, Kevin N. Sheth   +9 more
wiley   +1 more source