Results 31 to 40 of about 30,210 (303)
HUBUNGAN ANTARA BRAND TRUST DENGAN CUSTOMER ENGAGEMENT PADA MAHASISWI PENGGUNA WARDAH KOSMETIK
Jurnal Empati, 2018 The competition of cosmetics industry demands companies to increase customer engagement of the products. Customer engagement is a process that involves physical presence , cognitive and emotional that are confronted by having relation with brand and ...
ROSTIKA ADI SUKAMDEWI, Unika Prihatsanti
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The role of customer engagement behavior in value co-creation : a service system perspective
, 2014 Recent developments in marketing highlight the blurring of boundaries between firms and customers. The concept of customer engagement aggregates the multiple ways customer behaviors beyond transactions may influence the firm.
Jaakkola, Elina, Alexander, Matthew
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A meta‐analysis of customer engagement behaviour
, 2020 Customer engagement behaviour has emerged as an influential concept in marketing and refers to customers' behavioural manifestation towards a firm originating from motivational drivers. To provide a comprehensive and generalisable picture of this concept,
Mojtaba Barari +7 more
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Effects of customer engagement behavior on customer loyalty
Pressacademia, 2017 In this research, personal caring service field consumer are analyzed consumer behavior participation effect of the customers loyalty. This research is considered as a descriptive study, personal caring service consumers structured questionnaire administered data was obtained by convenience sampling method.
TASKİN, Ercan, DEMİRAG, Fatma
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Engaging Customers and Managing Customer Relationships
Journal of Business Ecosystems, 2023 Marketing is about engaging customers and managing profitable customer relationships. Marketers aim to create value for customers in order to capture value from customers in return. The objective of the study is to discuss customer value, customer engagement, building customer relationships, and the various strategies and initiatives adopted by ...
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A netnographical approach to typologizing customer engagement and corporate misconduct
, 2020 Customer engagement has important implications for the organization. The study developed a typology to understand customer engagement and its relationship with corporate misconduct.
Prentice, C +5 more
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, 2018 Branding research has explored the processes underlying consumers’ engagement with brands, with research exploring both dispositional and situational forms of engagement.
Spangenberg, E.R. +3 more
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An Organic Approach to Customer Engagement and Loyalty
, 2020 The paper draws on customer engagement literature to propose an organic approach to achieving customer loyalty. The organic approach is reflected in customers’ volitional engagement in an online brand community without any deliberate marketing endeavors ...
Lin, Xiaolin +2 more
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Effects of customer engagement behavior
Journal of Economics and Management, 2017 Aim/purpose - Research addressing the customer engagement behavior (CEB) has rapidly developed in the marketing discipline, contributing to the knowledge on network organization. However, insights into the specific outcomes of CEB remain largely nebulous. Few comprehensive conceptual frameworks of CEB effects exists in the literature to-date.
Katarzyna Żyminkowska +2 more
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The influence of service quality on visitors of Chengdu public cultural concert on customers’ engagement and loyalty [PDF]
Innovative MarketingType of the article: Research Article AbstractCustomer engagement has become one of the main focuses in the management of public cultural services in many countries due to competition in the tourism sector.
Wencai Xu +3 more
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