Results 21 to 30 of about 373,074 (349)

Analytics for Customer Engagement

Journal of Service Research, 2010
In this article, we discuss the state of the art of models for customer engagement and the problems that are inherent to calibrating and implementing these models. The authors first provide an overview of the data available for customer analytics and discuss recent developments.
BIJMOLT T. H. A., LEEFLANG, PIETERS, BLOCK F., EISENBEISS M., HARDIE B. G. S., LEMMENS A., SAFFERT P.   +6 more
openaire   +2 more sources

Examining Customer Motivation and Its Impact on Customer Engagement Behavior in Social Media: The Mediating Effect of Brand Experience

SAGE Open, 2021
This study investigates the mediating effect of brand experience on the relationship between customer motivation and engagement behavior and conceptualizes customer motivation from the multiple dimensions of information seeking, entertainment, and social
Xi Chen, Chunlan Jiao, Ran Ji, Yu Li
doaj   +1 more source

How servicescape unleash customer engagement behaviors through place attachment: an investigation in a non-Western context

Cogent Business & Management, 2022
Little empirical research has delved into the impact of servicescape on customer attachment and customer engagement behaviors. This study investigates two main research questions in a non-Western country.
Sally Mohamed Amer, Soliman Atef Rakha
doaj   +1 more source

The effect of customer empowerment and customer engagement on marketing performance: the mediating effect of brand community membership

Business: Theory and Practice, 2020
This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance.
Anber Abraheem Mohammad
doaj   +1 more source

Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction

SAGE Open, 2021
The study investigates how corporate social responsibility (CSR) impacts customer engagement and the mediating role of customer-brand identification and customer satisfaction.
James Agyei, Shaorong Sun, Emmanuel Kofi Penney, Eugene Abrokwah, Richmond Ofori-Boafo   +4 more
doaj   +1 more source

Effect of Social Media Marketing on Customer Engagement and Its Impact on Brand Loyalty in Caring Colours Cosmetics, Martha Tilaar [PDF]

, 2016
The purpose of this research was to determine the influence of social media marketing against customer engagement and its impact on brand loyalty. Methods applied is a quantitative method by distributing questionnaire to 100 customers.
Gunawan, A. (Annetta), Muchardie, B. G. (Brian), Yudiana, N. H. (Nabila)   +2 more
core   +2 more sources

BRAND ATTACHMENT, CUSTOMER TRUST AND CUSTOMER ENGAGEMENT: WHAT RANKING OF THESE LINKS IN THE RELATIONAL CHAIN?

Revue Marocaine de Recherche en Management et Marketing, 2021
Brand attachment, customer trust and customer engagement have been recognized for their mandatory role to build a strong brand-customer relationship and brand loyalty.
ZINEB RHAJBAL, MOUNA HILMI, AYOUB RHAJBAL   +2 more
doaj   +1 more source

When employer brand image aids employee satisfaction and engagement [PDF]

, 2017
Purpose – The purpose of this paper is to test whether employee characteristics (age, gender, role and experience) influence the effects of employer brand image, for warmth and competence, on employee satisfaction and engagement.
Davies, Gary, Mete, Melisa, Whelan, Susan   +2 more
core   +3 more sources

HUBUNGAN ANTARA BRAND TRUST DENGAN CUSTOMER ENGAGEMENT PADA MAHASISWI PENGGUNA WARDAH KOSMETIK [PDF]

, 2017
Semakin tingginya persaingan dalam industri kosmetik membuat perusahaan harus dapat meningkatkan customer engagement pada produk yang dibuat. Customer engagement adalah sebuah proses yang melibatkan kehadiran fisik, kognitif dan emosional customer yang ...
Prihatsanti, Unika, Sukmadewi, Rostika Adi   +1 more
core   +3 more sources

HUBUNGAN ANTARA BRAND TRUST DENGAN CUSTOMER ENGAGEMENT PADA MAHASISWI PENGGUNA WARDAH KOSMETIK

Jurnal Empati, 2018
The competition of cosmetics industry demands companies to increase customer engagement of the products. Customer engagement is a process that involves physical presence , cognitive and emotional that are confronted by having relation with brand and ...
ROSTIKA ADI SUKAMDEWI, Unika Prihatsanti
doaj   +1 more source