Results 21 to 30 of about 30,210 (303)
Aggregated Customer Engagement Model
CoRR, 2021 E-commerce websites use machine learned ranking models to serve shopping results to customers. Typically, the websites log the customer search events, which include the query entered and the resulting engagement with the shopping results, such as clicks and purchases.
Priya Gupta, Cuize Han
openaire +2 more sources
Jurnal Pendidikan Ilmu Sosial, 2021 The purpose of this study is to determine the impact of gastronomic festival attributes and customer engagement on customer delight as measured by the Customer Value Experience and social interaction.
Gitasiswhara Gitasiswhara +4 more
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SAGE Open, 2021 This study investigates the mediating effect of brand experience on the relationship between customer motivation and engagement behavior and conceptualizes customer motivation from the multiple dimensions of information seeking, entertainment, and social
Xi Chen, Chunlan Jiao, Ran Ji, Yu Li
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Cogent Business & Management, 2022 Little empirical research has delved into the impact of servicescape on customer attachment and customer engagement behaviors. This study investigates two main research questions in a non-Western country.
Sally Mohamed Amer, Soliman Atef Rakha
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Enhancing the Customer Brand Engagement through Brand Authenticity: The Mediating Role of Marketing Agility [PDF]
Mağallaẗ Rāyaẗ Al-Dawliyyaẗ Lil ʿulūm Al-TiğāriyyaẗThe study primary purpose is to determine the nature of the relationship between brand authenticity (BA) and customer brand engagement (CBE), Moreover, identifying the nature of the relationship between brand authenticity and marketing agility (MA),in ...
إيمان حسانين السيد طه +2 more
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Business: Theory and Practice, 2020 This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance.
Anber Abraheem Mohammad
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SAGE Open, 2021 The study investigates how corporate social responsibility (CSR) impacts customer engagement and the mediating role of customer-brand identification and customer satisfaction.
James Agyei +4 more
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A dynamic framework for managing customer engagement on social media
, 2020 Social media have become pervasive communication tools, creating connections and opportunities for customer engagement. They have redefined simple dyadic interactions between customers and marketers, transforming them into more complex interactions ...
Kubacki, K +3 more
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, 2022 Drawing on experiential marketing theory, This study examines the relationship between casino customers’ experience with automated games and their engagement and loyalty responses to casinos.
Prentice, C +5 more
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Revue Marocaine de Recherche en Management et Marketing, 2021 Brand attachment, customer trust and customer engagement have been recognized for their mandatory role to build a strong brand-customer relationship and brand loyalty.
ZINEB RHAJBAL +2 more
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