Results 21 to 30 of about 2,011,135 (294)
An Organic Approach to Customer Engagement and Loyalty [PDF]
, 2020 The paper draws on customer engagement literature to propose an organic approach to achieving customer loyalty. The organic approach is reflected in customers’ volitional engagement in an online brand community without any deliberate marketing endeavors ...
Lin, Xiaolin +2 more
core +1 more source
Aggregated Customer Engagement Model
CoRR, 2021 E-commerce websites use machine learned ranking models to serve shopping results to customers. Typically, the websites log the customer search events, which include the query entered and the resulting engagement with the shopping results, such as clicks and purchases.
Priya Gupta, Cuize Han
openaire +3 more sources
A meta‐analysis of customer engagement behaviour [PDF]
, 2020 Customer engagement behaviour has emerged as an influential concept in marketing and refers to customers' behavioural manifestation towards a firm originating from motivational drivers. To provide a comprehensive and generalisable picture of this concept,
Mojtaba Barari +7 more
core +1 more source
Engaging customers during a website visit: a model of website customer engagement [PDF]
International Journal of Retail & Distribution Management, 2016 PurposeA customer’s visit to a retail website is a critical “moment of truth” during which contemporary retailers attempt to simultaneously, during a single web navigation, capture customers’ attention, build rapport, and prompt them to act. By showing how to capture customer commitment over the course of a single website visit, the concept of customer
Demangeot C, Broderick AJ
openaire +2 more sources
Enhancing the Customer Brand Engagement through Brand Authenticity: The Mediating Role of Marketing Agility [PDF]
Mağallaẗ Rāyaẗ Al-Dawliyyaẗ Lil ʿulūm Al-TiğāriyyaẗThe study primary purpose is to determine the nature of the relationship between brand authenticity (BA) and customer brand engagement (CBE), Moreover, identifying the nature of the relationship between brand authenticity and marketing agility (MA),in ...
إيمان حسانين السيد طه +2 more
doaj +1 more source
SAGE Open, 2021 This study investigates the mediating effect of brand experience on the relationship between customer motivation and engagement behavior and conceptualizes customer motivation from the multiple dimensions of information seeking, entertainment, and social
Xi Chen, Chunlan Jiao, Ran Ji, Yu Li
doaj +1 more source
Jurnal Pendidikan Ilmu Sosial, 2021 The purpose of this study is to determine the impact of gastronomic festival attributes and customer engagement on customer delight as measured by the Customer Value Experience and social interaction.
Gitasiswhara Gitasiswhara +4 more
doaj +1 more source
Cogent Business & Management, 2022 Little empirical research has delved into the impact of servicescape on customer attachment and customer engagement behaviors. This study investigates two main research questions in a non-Western country.
Sally Mohamed Amer, Soliman Atef Rakha
doaj +1 more source
Business: Theory and Practice, 2020 This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance.
Anber Abraheem Mohammad
doaj +1 more source
SAGE Open, 2021 The study investigates how corporate social responsibility (CSR) impacts customer engagement and the mediating role of customer-brand identification and customer satisfaction.
James Agyei +4 more
doaj +1 more source