Results 21 to 30 of about 16,372 (258)
Cogent Business & Management, 2022 Little empirical research has delved into the impact of servicescape on customer attachment and customer engagement behaviors. This study investigates two main research questions in a non-Western country.
Sally Mohamed Amer, Soliman Atef Rakha
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Journal of Service Research, 2011 In today’s highly dynamic and interactive business environment, the role of “customer engagement” (CE) in cocreating customer experience and value is receiving increasing attention from business practitioners and academics alike. Despite this interest, systematic scholarly inquiry into the concept and its conceptual distinctiveness from other ...
Brodie, R. +3 more
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Business: Theory and Practice, 2020 This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance.
Anber Abraheem Mohammad
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SAGE Open, 2021 The study investigates how corporate social responsibility (CSR) impacts customer engagement and the mediating role of customer-brand identification and customer satisfaction.
James Agyei +4 more
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Revue Marocaine de Recherche en Management et Marketing, 2021 Brand attachment, customer trust and customer engagement have been recognized for their mandatory role to build a strong brand-customer relationship and brand loyalty.
ZINEB RHAJBAL +2 more
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HUBUNGAN ANTARA BRAND TRUST DENGAN CUSTOMER ENGAGEMENT PADA MAHASISWI PENGGUNA WARDAH KOSMETIK
Jurnal Empati, 2018 The competition of cosmetics industry demands companies to increase customer engagement of the products. Customer engagement is a process that involves physical presence , cognitive and emotional that are confronted by having relation with brand and ...
ROSTIKA ADI SUKAMDEWI, Unika Prihatsanti
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Effects of customer engagement behavior on customer loyalty
Pressacademia, 2017 In this research, personal caring service field consumer are analyzed consumer behavior participation effect of the customers loyalty. This research is considered as a descriptive study, personal caring service consumers structured questionnaire administered data was obtained by convenience sampling method.
TASKİN, Ercan, DEMİRAG, Fatma
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Engaging Customers and Managing Customer Relationships
Journal of Business Ecosystems, 2023 Marketing is about engaging customers and managing profitable customer relationships. Marketers aim to create value for customers in order to capture value from customers in return. The objective of the study is to discuss customer value, customer engagement, building customer relationships, and the various strategies and initiatives adopted by ...
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AI adoption and sales growth in MSMEs: The mediating role of customer engagement [PDF]
Innovative MarketingType of the article: Research Article AbstractThis study examines the associations between AI adoption, content creativity, message personalization, customer engagement, and perceived sales growth among MSMEs in Semarang, Indonesia.
Frans Sudirjo
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Engaging customers during a website visit: a model of website customer engagement [PDF]
International Journal of Retail & Distribution Management, 2016 PurposeA customer’s visit to a retail website is a critical “moment of truth” during which contemporary retailers attempt to simultaneously, during a single web navigation, capture customers’ attention, build rapport, and prompt them to act. By showing how to capture customer commitment over the course of a single website visit, the concept of customer
Demangeot C, Broderick AJ
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