Results 11 to 20 of about 373,074 (349)
Customer value is reviewed in terms of customer relationship learning and customer engagement: Evidence from banking industry [PDF]
Accounting, 2021 This study is to examine the effects of service quality, customer relationship learning, product quality, and customer engagement on increasing customer value. The researchers propose a model, and plan to show the concept of customer engagement variables
Panjaitan, Feliks Anggia B.K. +1 more
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JPBM (Jurnal Pendidikan Bisnis dan Manajemen), 2023 This study focuses on determining the impact of customer variety-seeking on brand switching intention by exploring the mediation role of customer engagement in streaming services in Indonesia.
Lysandra Priscilla, Popy Rufaidah
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, 2020 This chapter focused on exploring the engagement in which consumers interact with each other while conducting online shopping activities, such as discovering products, sharing product information, and/or collaboratively making shopping decisions. At the core of the product/service offering, successful shopping models will be able to meet the needs of ...
Jones, Peter, Comfort, Daphne
+4 more sources
Jurnal Performa, 2021 Persaingan ketat dalam dunia bisnis mengharuskan suatu perusahaan memiliki strategi yang tepat, strategi yang tepat akan membantu perusahaan berkembang dengan pesat.
Dina Gandhi Rachmawati +1 more
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Perspectives Required for Customer Engagement Marketing:
Maketingu Janaru, 2020 Interest in how to manage customer engagement is growing, from both the practical and theoretical perspectives. Despite this high interest, previous studies have not provided a unified view of how customer engagement is defined.
Tetsuya Aoki
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Frontline service employees and customer engagement: some further insights [PDF]
IIM Ranchi Journal of Management Studies, 2022 Purpose – This study aims to investigate whether frontline retail banking employees’ proactive personality helps in ameliorating customer engagement.
Adil Zahoor, Danish Khan
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, 2023 Customer engagement has become a prominent goal of marketeers and gained attention amongst academics as well. Engagement of consumers with a brand means to positively motivate consumers’ thoughts, feelings, and behavioral intentions to revolve around a brand, leading up to numerous types of consumer-brand interactions.
Jagoron Mukherjee, Marco C. Janssen
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Influence of Trust on Customer Engagement: Empirical Evidence From the Insurance Industry in Ghana
SAGE Open, 2020 This study examined the influence of trust dimensions on customer engagement, and the resultant impact of customer engagement on customer loyalty in the context of life insurance.
James Agyei +4 more
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Aggregated Customer Engagement Model
CoRR, 2021 E-commerce websites use machine learned ranking models to serve shopping results to customers. Typically, the websites log the customer search events, which include the query entered and the resulting engagement with the shopping results, such as clicks and purchases.
Priya Gupta, Cuize Han
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Jurnal Pendidikan Ilmu Sosial, 2021 The purpose of this study is to determine the impact of gastronomic festival attributes and customer engagement on customer delight as measured by the Customer Value Experience and social interaction.
Gitasiswhara Gitasiswhara +4 more
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