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Analytics for Customer Engagement [PDF]
Journal of Service Research, 2010 In this article, we discuss the state of the art of models for customer engagement and the problems that are inherent to calibrating and implementing these models. The authors first provide an overview of the data available for customer analytics and discuss recent developments. Next, the authors discuss the models used for studying customer engagement,
BIJMOLT T. H. A. +6 more
openaire +3 more sources
Customer engagement in tourism and hospitality research [PDF]
, 2023 Customer engagement (CE), defined as a customer's resource investment in his/her brand or firm interactions, has evolved into an important tourism and hospitality marketing metric in the last decade.
Ramkissoon, H. +3 more
core +1 more source
Decolonising Marketing: Five Fundamental Decisions for Customer Engagement [PDF]
, 2023 Purpose – This article aims to offer practical, data-led guidance for the decolonisation of marketing strategy, especially as it relates to customer engagement. It does so with an acute understanding of the constraints of brand legitimacy.
Greeff, E.
core +1 more source
Perspectives Required for Customer Engagement Marketing:
Maketingu Janaru, 2020 Interest in how to manage customer engagement is growing, from both the practical and theoretical perspectives. Despite this high interest, previous studies have not provided a unified view of how customer engagement is defined.
Tetsuya Aoki
doaj +1 more source
The Impact of Customers Engagement on Repurchase Intention: A Mediating Role of Customers Satisfaction -The Case of Takaful Insurance Industry [PDF]
المجلة العلمية للاقتصاد والتجارة, 2017 Takaful Insurance industry is one of the service industries that is rapidly grew recently all over the Islamic countries. The main objective of this research is to explore the effect of customer engagement on repurchase intention. It also aims to explore
Ahmed Samir Roushdy, Ghada Ali
doaj +1 more source
Jurnal Performa, 2021 Persaingan ketat dalam dunia bisnis mengharuskan suatu perusahaan memiliki strategi yang tepat, strategi yang tepat akan membantu perusahaan berkembang dengan pesat.
Dina Gandhi Rachmawati +1 more
doaj +1 more source
Frontline service employees and customer engagement: some further insights [PDF]
IIM Ranchi Journal of Management Studies, 2022 Purpose – This study aims to investigate whether frontline retail banking employees’ proactive personality helps in ameliorating customer engagement.
Adil Zahoor, Danish Khan
doaj +1 more source
, 2023 Customer engagement has become a prominent goal of marketeers and gained attention amongst academics as well. Engagement of consumers with a brand means to positively motivate consumers’ thoughts, feelings, and behavioral intentions to revolve around a brand, leading up to numerous types of consumer-brand interactions.
Jagoron Mukherjee, Marco C. Janssen
openaire +3 more sources
Influence of Trust on Customer Engagement: Empirical Evidence From the Insurance Industry in Ghana
SAGE Open, 2020 This study examined the influence of trust dimensions on customer engagement, and the resultant impact of customer engagement on customer loyalty in the context of life insurance.
James Agyei +4 more
doaj +1 more source
, 2022 Penelitian ini membahas mengenai dampak penggunaan strategi key opinion leader (KOL) terhadap brand awareness dan pengaruhnya terhadap customer engagement. Penelitian ini dilakukan terhadap 100 orang responden melalui kuesioner online.
Sylvia Sylvia +5 more
core +1 more source