The influence of customer trust and artificial intelligence on customer engagement and loyalty – The case of the home-sharing industry [PDF]
Frontiers in Psychology, 2022 Trust is an essential factor in online and offline transactions. However, the role of customer trust has received limited attention in the home-sharing economy. Drawing on the revised stimulus organism response model and trust transfer theory, this paper
Ying Chen +5 more
doaj +3 more sources
Analytics for Customer Engagement [PDF]
Journal of Service Research, 2010 In this article, we discuss the state of the art of models for customer engagement and the problems that are inherent to calibrating and implementing these models.
BLOCK F. +6 more
core +4 more sources
How to Catch Customers’ Attention? A Study on the Effectiveness of Brand Social Media Strategies in Digital Customer Engagement [PDF]
Frontiers in Psychology, 2021 Enterprises often post branded content on social media and adopt a proactive response approach to improve digital customer engagement to gain a competitive advantage.
Yuying Liu +3 more
doaj +2 more sources
Value acquisition, value co-creation: The impact of perceived organic grocerant value on customer engagement behavior through brand trust [PDF]
Frontiers in Psychology, 2022 Affected by COVID-19, there is a growing trend toward healthy lifestyles and organic food consumption. The literature on organic foods focuses on the factors that influence buying behavior.
Weiping Yu +3 more
doaj +2 more sources
The role of customer engagement behavior in value co-creation : a service system perspective [PDF]
, 2014 Recent developments in marketing highlight the blurring of boundaries between firms and customers. The concept of customer engagement aggregates the multiple ways customer behaviors beyond transactions may influence the firm.
Jaakkola, Elina, Alexander, Matthew
core +4 more sources
PENGARUH KEY OPINION LEADER TERHADAP CUSTOMER ENGAGEMENT DENGAN BRAND AWARENESS SEBAGAI VARIABEL INTERVENING PADA JOCKEY INDONESIA [PDF]
, 2022 Penelitian ini membahas mengenai dampak penggunaan strategi key opinion leader (KOL) terhadap brand awareness dan pengaruhnya terhadap customer engagement. Penelitian ini dilakukan terhadap 100 orang responden melalui kuesioner online.
Sylvia Sylvia +5 more
core +1 more source
, 2020 This chapter focused on exploring the engagement in which consumers interact with each other while conducting online shopping activities, such as discovering products, sharing product information, and/or collaboratively making shopping decisions. At the core of the product/service offering, successful shopping models will be able to meet the needs of ...
Jones, Peter, Comfort, Daphne
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Customer engagement in tourism and hospitality research [PDF]
, 2023 Customer engagement (CE), defined as a customer's resource investment in his/her brand or firm interactions, has evolved into an important tourism and hospitality marketing metric in the last decade.
Ramkissoon, H. +3 more
core +1 more source
, 2023 Customer engagement has become a prominent goal of marketeers and gained attention amongst academics as well. Engagement of consumers with a brand means to positively motivate consumers’ thoughts, feelings, and behavioral intentions to revolve around a brand, leading up to numerous types of consumer-brand interactions.
Jagoron Mukherjee, Marco C. Janssen
openaire +3 more sources
Decolonising Marketing: Five Fundamental Decisions for Customer Engagement [PDF]
, 2023 Purpose – This article aims to offer practical, data-led guidance for the decolonisation of marketing strategy, especially as it relates to customer engagement. It does so with an acute understanding of the constraints of brand legitimacy.
Greeff, E.
core +1 more source