Results 51 to 60 of about 373,074 (349)

The Effect of Digital Touchpoint Usage Experience on Customer Loyalty Mediated by Digital Engagement and Customer Satisfaction

open access: yesBusinesses
This study aims to determine the influence of digital touchpoint usage experience, specifically through the myIndiHome application, on customer loyalty, with digital engagement and customer satisfaction as mediating variables.
Teuku Muda Nanta   +3 more
doaj   +1 more source

The influence of content, influencer, and experiential marketing on customer engagement of online game applications

open access: yesReview of Management, Accounting, and Business Studies, 2023
This study was motivated by the rapid development of online games in Indonesia, particularly in Denpasar City. It could be seen from the download increasement of online games on a number of platforms such as Play Store, Appstore, and also steam chart ...
Desak Made Febri Purnama Sari   +1 more
doaj   +1 more source

Customer acquisition and engagement in Magic Chinese Health Massage [PDF]

open access: yes, 2018
With the development of massage business, there are more and more massage shops established in Hamilton. Magic Chinese Health Massage is one of them.
Maqbool, Jannat, Shi, Bihao
core  

Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value [PDF]

open access: yes, 2017
In today’s connected world, customer engagement behaviors are very important. Many companies launch initiatives to stimulate customer engagement. However, despite evidence that customer engagement behavior also matters to share-holders, academic research
Beckers, Sander F.M.   +2 more
core   +1 more source

Wine Tourism as a Catalyst for Sustainable Performance: The Mediating Role of Corporate Legitimacy and Green Innovation

open access: yesAgribusiness, EarlyView.
ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó   +3 more
wiley   +1 more source

THE IMPACT OF TOTAL QUALITY MANAGEMENT ON SERVICE QUALITY, CUSTOMER ENGAGEMENT, AND CUSTOMER LOYALTY IN BANKING

open access: yesJurnal Manajemen dan Wirausaha, 2019
The purpose of the research is to examine the impact of Total Quality Management (TQM)  implementation on  Service Quality, the effect of Service Quality on Customer Engagement and Customer Loyalty in banking industry. The other objective of the research
Rosa Harimurti, Tatik Suryani
doaj   +1 more source

Market Orientation and Innovation Performance: Mediating Effects of Customer Engagement in SMEs

open access: yesJournal of Economics, Business & Accountancy Ventura, 2020
This study's objective is to develop an innovation performance model based on the role of market orientation and customer engagement. Market-oriented practices through customer engagement will enable companies to achieve innovation performance.
Ni Made Wahyuni, I Made Sara
doaj   +1 more source

Growth of Omnichannel Grocery Retailing and Food Prices

open access: yesAgribusiness, EarlyView.
ABSTRACT This paper examines the effects of the growth of omnichannel grocery retailing on food prices. We first develop a conceptual model of consumer choice and retailer pricing that allows us to evaluate changes in equilibrium prices, quantities, and profits with online channel growth and alternative pricing strategies.
Xiangwen Kong   +2 more
wiley   +1 more source

The Effectiveness of Customer Education: evaluating synchronous and asynchronous e-learning technologies [PDF]

open access: yes, 2018
This paper considers the role played by customer education in enhancing their engagement by enriching the customer experience. Enrichment may be seen in terms of enhanced customer communication or service co-creation.
Dadd, Deneise, Hinton, Matthew
core  

Who Are the Consumers of European Farmers' Markets? A Cross‐Country Analysis

open access: yesAgribusiness, EarlyView.
ABSTRACT With substantial growth in the number of farmers' markets (FMs) in developed countries, the number of consumers visiting FMs is also increasing. This study comparatively assesses the consumers of FMs in three European countries where FMs traditionally play a distinctive role in food supply chains.
Áron Török   +6 more
wiley   +1 more source

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