Results 61 to 70 of about 30,210 (303)
BusinessesThis study aims to determine the influence of digital touchpoint usage experience, specifically through the myIndiHome application, on customer loyalty, with digital engagement and customer satisfaction as mediating variables.
Teuku Muda Nanta +3 more
doaj +1 more source
Review of Management, Accounting, and Business Studies, 2023 This study was motivated by the rapid development of online games in Indonesia, particularly in Denpasar City. It could be seen from the download increasement of online games on a number of platforms such as Play Store, Appstore, and also steam chart ...
Desak Made Febri Purnama Sari +1 more
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Agribusiness, EarlyView.Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin +1 more
wiley +1 more source
Linking AI quality performance and customer engagement: The moderating effect of AI preference
, 2020 Drawing upon affordance theory, this study positions artificial intelligence (AI) as a commercial service in examining its influence on customer engagement in the hotel context.
Weaven, Scott +2 more
core +1 more source
Jurnal Manajemen dan Wirausaha, 2019 The purpose of the research is to examine the impact of Total Quality Management (TQM) implementation on Service Quality, the effect of Service Quality on Customer Engagement and Customer Loyalty in banking industry. The other objective of the research
Rosa Harimurti, Tatik Suryani
doaj +1 more source
Market Orientation and Innovation Performance: Mediating Effects of Customer Engagement in SMEs
Journal of Economics, Business & Accountancy Ventura, 2020 This study's objective is to develop an innovation performance model based on the role of market orientation and customer engagement. Market-oriented practices through customer engagement will enable companies to achieve innovation performance.
Ni Made Wahyuni, I Made Sara
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó +3 more
wiley +1 more source
The influence of identity-driven customer engagement on purchase intention
, 2019 Drawing on social identification theory and motivation of expectancy, the current study examines the relationship between social identification, customer engagement and purchase intention in the context of online communities.
Hu, Lin +4 more
core +1 more source
Analysis of Customer Engagement in digital banking services in Colombia [PDF]
, 2021 El customer engagement hace parte fundamental de los procesos de marketing digital de las empresas debido a que contribuye al relacionamiento entre las compañías y sus compradores por medio de la interacción y aprovechamiento de los medios digitales que ...
Navarra Méndez, Cristiam Daniel
core +1 more source
MIX: Jurnal Ilmiah Manajemen, 2016 .The purpose of carrying out this research is to analyze the stimulus and consequence of Relationship commitment and Customer engagement. Moreover, integratedly be able to analyze the effect of Trust, Relationship commitment, Customer engagement towards ...
Sri Vandayuli Riorini +1 more
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