Results 61 to 70 of about 2,011,135 (294)
Agribusiness, EarlyView.ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani +3 more
wiley +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
, 2022 This research note explored the less-understood relationships between customer delights and revisit intention. We draw on extant literature to develop and propose a new conceptual framework underpinned by cognitive appraisal theory, theory of planned ...
Muhammad Haroon Shoukat +3 more
core +1 more source
The relationship between live commerce towards customer engagement in Malaysia e-commerce platform [PDF]
, 2021 This paper emphasizes on the variables of live commerce and the relationship with Customer engagement in e-commerce platform in Malaysia. An interdisciplinary literature review suggesting positive relationship between live commerce and customer ...
Ramdan, Mohamad Rohieszan +14 more
core +1 more source
The relationship between online trust, customer engagement and EWOM
Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, 2019 This study aims to investigate the influence of e-quality and online trust on customer engagement and e-word of mouth. In particular, this study explored and analyzed a relatively new relationship, the impact of customer engagement on e-word of mouth ...
Nguyen Ngoc Dan Thanh, Nguyen Thuy Binh
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source
, 2020 Customer engagement involves customers’ interactive experiences with a brand or service provider. Focusing on the hotel industry, this study investigates the role of customer interactivity, positive affect, and employee motivations in enhancing employees’
Wang, Ying, Xu, Feng Zeng
core +1 more source
Exploring customer engagement marketing (CEM) and its impact on customer engagement behaviour (CEB) stimulation [PDF]
, 2018 This work-in-progress paper aims at studying an emerging topic in the customer engagement literature called ‘Customer Engagement Marketing’ (CEM). Customer Engagement Marketing (CEM) is viewed as a foundational tool and a technique for organizations to ...
Alexander, Matthew, Karam, Esraa
core +3 more sources
MIX: Jurnal Ilmiah Manajemen, 2016 .The purpose of carrying out this research is to analyze the stimulus and consequence of Relationship commitment and Customer engagement. Moreover, integratedly be able to analyze the effect of Trust, Relationship commitment, Customer engagement towards ...
Sri Vandayuli Riorini +1 more
doaj
Jurnal Manajemen dan Wirausaha, 2019 The purpose of the research is to examine the impact of Total Quality Management (TQM) implementation on Service Quality, the effect of Service Quality on Customer Engagement and Customer Loyalty in banking industry. The other objective of the research
Rosa Harimurti, Tatik Suryani
doaj +1 more source