Results 61 to 70 of about 373,074 (349)
AMAR (Andalas Management Review), 2023 The customer engagement behavior is an important concept for the company along with the increasing use of social media by consumers. Previous studies examined customer engagement behavior on social media by the role of technology factors or features on ...
Dwi Martiyanti
doaj +1 more source
Exploring customer engagement marketing (CEM) and its impact on customer engagement behaviour (CEB) stimulation [PDF]
, 2018 This work-in-progress paper aims at studying an emerging topic in the customer engagement literature called ‘Customer Engagement Marketing’ (CEM). Customer Engagement Marketing (CEM) is viewed as a foundational tool and a technique for organizations to ...
Alexander, Matthew, Karam, Esraa
core
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
MIX: Jurnal Ilmiah Manajemen, 2016 .The purpose of carrying out this research is to analyze the stimulus and consequence of Relationship commitment and Customer engagement. Moreover, integratedly be able to analyze the effect of Trust, Relationship commitment, Customer engagement towards ...
Sri Vandayuli Riorini +1 more
doaj
Agribusiness, EarlyView.ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani +3 more
wiley +1 more source
PENGARUH CUSTOMER ENGAGEMENT MELALUI MEDIA SOSIAL TERHADAP LOYALITAS MEREK DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL MEDIASI (STUDI PADA AKUN FACEBOOK SAMSUNG MOBILE INDONESIA) [PDF]
, 2016 ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh customer engagementmelalui media sosial terhadap loyalitas merek dengan kepercayaan merek sebagaivariabel mediasi.
Mazarina
core
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Persistence of and interrelation between horizontal and vertical technology alliances [PDF]
We examine how and to what extent the propensity to be engaged in alliances with different partner types (suppliers, customers and competitors) depends on prior alliance engagement with partner firms of the same type (persistence) and prior engagement in
Belderbos, Rene +2 more
core +3 more sources
CSR marketing outcomes and branch managers' perceptions of CSR [PDF]
, 2019 Purpose The purpose of this paper is to analyze the role of bank branch managers’ perceptions of corporate social responsibility (CSR) in CSR marketing outcomes.
ESTRADA, MARTA +2 more
core +1 more source
Customer engagement in a Big Data world [PDF]
Journal of Services Marketing, 2017 Purpose This paper aims to propose that the literature on customer engagement has emphasized the benefits of customer engagement to the firm and, to a large extent, ignored the customers’ perspective. By drawing upon co-creation and other literature, this paper attempts to alleviate this gap by proposing a strategic framework that aligns both the ...
KUNZ, WERNER +8 more
openaire +6 more sources