Results 71 to 80 of about 2,011,135 (294)

Mapping the Innovation DNA of Agribusiness Firms: A Multi‐Method Analysis of Strategic Capabilities and Performance

Agribusiness, EarlyView.
ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa, Alvaro Dias   +1 more
wiley   +1 more source

Customer engagement and co-created value in social media

, 2019
Purpose: The purpose of this paper is to understand the relationship between customer participation, co-created value and customer engagement as well as customer motivation involved in this process.
Thaichon, Park, Quach, Sara, Thaichon, P, Shao, W, Shao, Wei, Ross, Mitchell, Quach, S, Ross, M   +7 more
core   +1 more source

Market Orientation and Innovation Performance: Mediating Effects of Customer Engagement in SMEs

Journal of Economics, Business & Accountancy Ventura, 2020
This study's objective is to develop an innovation performance model based on the role of market orientation and customer engagement. Market-oriented practices through customer engagement will enable companies to achieve innovation performance.
Ni Made Wahyuni, I Made Sara
doaj   +1 more source

Quantifying Consumer Tradeoffs Across Firm‐Level Strategic Positioning Dimensions: Evidence from US Craft Beer Consumers

Agribusiness, EarlyView.
ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples, Trey Malone, J. Robert Sirrine   +2 more
wiley   +1 more source

Customer Engagement Data

, 2021
Customer Engagement Data from Social Media ...
Farhat, K (via Mendeley Data), Farhat, Kashif   +1 more
core   +1 more source

Economic Impact of Sustainability in Wine Sector: A Systematic Literature Review

Agribusiness, EarlyView.
ABSTRACT Sustainability has become a key issue in the wine sector, raising questions about its compatibility with firms' economic performance. Despite growing attention to environmental and social practices, evidence on their economic implications remains fragmented.
Valentina Di Chiara, Eugenio Pomarici, Leonardo Cei   +2 more
wiley   +1 more source

Building customer engagement through brand experience: a case study of Ducati Motor Holding S.p.A

, 2023
reservedThe raising of web-based technologies represents the beginning of a continuous and progressive change in the various aspects of people’s life.
PERTILE, ERIKA
core  

The Influence of Web Design on Customer Engagement with an Online Travel Agency

, 2022
Web design, user experience, and information architecture play an important role in improving consumer trust and customer engagement. This study examines whether an updated web design of a Portuguese travel agency may increase leads, and customer ...
Martins, Nuno, Dominique-Ferreira, Sergio, Prentice, C, Dominique-Ferreira, S, Viana, Marta, Viana, M, Martins, N, Prentice, Catherine, Sergio Dominique-Ferreira, Marta Viana, Nuno Martins, Catherine Prentice   +11 more
core   +1 more source

Churned on the Farm, Valued by Customers: Southeast U.S. Consumers' Willingness‐to‐Pay for Farmstead Ice Cream

Agribusiness, EarlyView.
ABSTRACT Consumer demand for value‐added dairy products has grown substantially, yet consumer preferences for origin information (including farmstead) on ice cream remain underexplored. We used a stated preferences choice experiment to elicit consumers' willingness‐to‐pay (WTP) for ice cream across nine states in the Southeastern U.S.
Nama Raj Bhusal, Alicia Rihn, Liz Eckelkamp, Caitlin Zaring, Charley Martinez, Chris Boyer   +5 more
wiley   +1 more source

Multi‐Stage Social Value Orientation‐Based Lane‐Changing Driving for Autonomous Vehicles

Advanced Intelligent Systems, EarlyView.
A multi‐stage SVO framework is developed to dynamically infer the social preferences of surrounding vehicles from human driving data. By combining offline learning, online SVO estimation, temporal intention tracking, and interaction‐aware planning, the framework enables autonomous vehicles to adapt lane‐changing decisions and trajectories to evolving ...
Nongrui Qin, Lei Cai, Yilang Luo, Ming Yue, Hsin Guan   +4 more
wiley   +1 more source