Results 71 to 80 of about 30,210 (303)
Growth of Omnichannel Grocery Retailing and Food Prices
ABSTRACT This paper examines the effects of the growth of omnichannel grocery retailing on food prices. We first develop a conceptual model of consumer choice and retailer pricing that allows us to evaluate changes in equilibrium prices, quantities, and profits with online channel growth and alternative pricing strategies.
Xiangwen Kong +2 more
wiley +1 more source
Towards a Better Measure of Customer Experience [PDF]
Defining and improving customer experience is a growing priority for market research because experience is replacing quality as the competitive battleground for marketing.
Maklan, Stan, Klaus, P
core +1 more source
Who Are the Consumers of European Farmers' Markets? A Cross‐Country Analysis
ABSTRACT With substantial growth in the number of farmers' markets (FMs) in developed countries, the number of consumers visiting FMs is also increasing. This study comparatively assesses the consumers of FMs in three European countries where FMs traditionally play a distinctive role in food supply chains.
Áron Török +6 more
wiley +1 more source
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
Customer engagement and employee engagement, two sides of a coin: intellectual structures using bibliometric analysis [PDF]
Customer engagement (CE) and employee engagement (EE) are discussed in a fragmented manner in the hospitality and tourism literature. Given the growth in hospitality and tourism research, it is quite valuable to explore how these constructs are ...
Abbas, Zuhair +4 more
core +1 more source
ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani +3 more
wiley +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Social customer relationship management and customer lifecycle value in banking: The mediating and moderating roles of engagement [PDF]
Type of the article: Research Article AbstractThis study aims to examine how social customer relationship management influences customer lifetime value through the mediating and moderating roles of employee and customer engagement.
Nguyen Ha Thach +4 more
doaj +1 more source
ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source
The Influence of Web Design on Customer Engagement with an Online Travel Agency
Web design, user experience, and information architecture play an important role in improving consumer trust and customer engagement. This study examines whether an updated web design of a Portuguese travel agency may increase leads, and customer ...
Martins, Nuno +7 more
core +1 more source

