Results 81 to 90 of about 2,011,135 (294)

Linking AI quality performance and customer engagement: The moderating effect of AI preference

, 2020
Drawing upon affordance theory, this study positions artificial intelligence (AI) as a commercial service in examining its influence on customer engagement in the hotel context.
Weaven, Scott, Wong, IpKin Anthony, Prentice, Catherine   +2 more
core   +1 more source

Social customer relationship management and customer lifecycle value in banking: The mediating and moderating roles of engagement [PDF]

Banks and Bank Systems
Type of the article: Research Article AbstractThis study aims to examine how social customer relationship management influences customer lifetime value through the mediating and moderating roles of employee and customer engagement.
Nguyen Ha Thach, Tran Nha Ghi, Bui Huy Khoi, Pham Thi Kim Thanh, Pham Thi Hong Ngoc   +4 more
doaj   +1 more source

How Organizations Learn and Innovate to Institutionalize Generative AI: Trust, Feedback Loops, and Cultural Friction

AI &Innovation, EarlyView.
ABSTRACT This study examines how organizations advance in their use of Generative AI (GenAI) tools after initial adoption with particular attention to the dynamics of trust, cultural resistance, and feedback mechanisms. Grounded in organizational learning theory and institutional theory, we propose a framework that captures the factors influencing how ...
Surajit Bag, Gautam Srivastava, Santosh Kumar Shrivastav, Daniel Rees   +3 more
wiley   +1 more source

Insights, innovation, and analytics for optimal customer engagement Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Samala Nagaraj.

, 2021
"Premier reference source"--Cover.Includes bibliographical references and index."This book is an attempt to study the emerging concept of customer engagement and investigating underlying theories, innovative ways, review of existing literature ...
Nagaraj Samala
core  

Capturing brand loyalty through customer relationship management: exploring the roles of customer brand engagement and psychological contracts from a dual perspective

Humanities & Social Sciences Communications
Customer brand engagement has always been emphasized by numerous firms on digital media. However, previous studies of customer brand engagement did not reveal its features and functions, which impedes our ability to further comprehend and apply it. Based
Lingzhi Brian Fang, Tan Cheng, Heng Yang, Yajing Duan   +3 more
doaj   +1 more source

IMPROVING CUSTOMER EXPERIENCE WITH PHONE CARRIERS THROUGH AI-DRIVEN AUTOMATION AND PREDICTIVE ANALYTICS

Modern Management Review
This article examines how artificial intelligence (AI) improves customer experience in the telecommunications sector, focusing on predictive analytics and AI-driven automation.
Yahia BOUKERCH, Kamilia CHERNANE, Nesrine FETTIH   +2 more
doaj   +1 more source

Seeds of change: The impact of Ethiopia's direct seed marketing approach on smallholders' seed purchases and productivity

American Journal of Agricultural Economics, EarlyView.
Abstract While multiple factors explain low adoption rates of improved varieties by small‐scale farmers in sub‐Saharan Africa, a key supply‐side constraint is the limited availability of seed embodying new traits in the volume, quality, price, and timeliness required by farmers. This constraint is partly attributable to classical failures in the market
Dawit Mekonnen, Gashaw T. Abate, Seid Yimam, Rui Benfica, David J. Spielman, Frank Place   +5 more
wiley   +1 more source

The role of venture‐financed startups in innovation for US agriculture

American Journal of Agricultural Economics, EarlyView.
Abstract To evaluate the role played by startup companies in the innovation ecosystem of US agriculture, we compile a unique dataset of 6024 new entrants founded 1987–2019 that details their financing lifecycles, annual economic performance, and patenting activities.
Gregory D. Graff, Charles A. W. de Grazia, Nicholas E. Rada   +2 more
wiley   +1 more source

Improving access to new technologies: An experiment with Kenyan input sellers

American Journal of Agricultural Economics, EarlyView.
Abstract Agrodealers play a critical role in rural economies, selling essential inputs for agricultural production, stocking new products, and providing farmers with technical advice. However, uncertainty can discourage them from stocking newer, less familiar products, limiting the availability of innovative technologies and leading to market failures ...
Sarah W. Kariuki, Francisca N. Muteti, Annemie Maertens, Michael Ndegwa, Hope Michelson, Mercy Mbugua, Jason Donovan   +6 more
wiley   +1 more source

Customer engagement and employee engagement, two sides of a coin: intellectual structures using bibliometric analysis [PDF]

Customer engagement (CE) and employee engagement (EE) are discussed in a fragmented manner in the hospitality and tourism literature. Given the growth in hospitality and tourism research, it is quite valuable to explore how these constructs are ...
Abbas, Zuhair, Ahmad Rather, Raouf, Muhammad, Shoaib, Khalil, Maroof, Rehman, Mohsin Abdur   +4 more
core   +1 more source