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The Role of Customer Engagement Behavior in Value Co-Creation: A Service System Perspective [PDF]
Journal of Service Research, 2014 Recent developments in marketing highlight the blurring of boundaries between firms and customers. The concept of customer engagement aggregates the multiple ways customer behaviors beyond transactions may influence the firm.
Matthew Alexander, Elina Jaakkola
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The influence of brand experience and service quality on customer engagement
Journal of Retailing and Consumer Services, 2019 The study draws upon an existing conceptual model of customer engagement and examines how customer and firm based factors are related to customer engagement with a focus on the airline industry.
Sandra Loureiro +2 more
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Consumer-based approach to customer engagement – The case of luxury brands
Journal of Retailing and Consumer Services, 2018 The current study investigates a customer-based approach to customer engagement with a focus on behavioral engagement manifestations. Utilizing theories of social motives and positive psychology, the study proposes that desire and social value are ...
Sandra Loureiro, Catherine Prentice
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Customer engagement with tourism social media brands
Tourism Management, 2017Morgan P Miles +2 more
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The landscape of customer engagement in hospitality and tourism: a systematic review
International Journal of Contemporary Hospitality Management, 2020Fei Hao
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Customer Engagement Behavior: Theoretical Foundations and Research Directions
Journal of Service Research, 2010Peter C. Verhoef +2 more
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