Results 91 to 100 of about 919,461 (300)

Achieving a designed customer experience across multiple delivery platforms: A telco perspective [PDF]

, 2010
'Customer experience' is a term that covers a wide range of activities that take place between suppliers and users of products and services. LaSalle and Britton define it as 'a holistic experience which involves a person - as opposed to a customer - as a
Barker, Tom, Haeusler, Hank
core  

Business experience and start-up size: buying more lottery tickets next time around? [PDF]

, 2014
This paper explores the determinants of start-up size by focusing on a cohort of 6247 businesses that started trading in 2004, using a unique dataset on customer records at Barclays Bank.
A Abadie, A Abadie, A Amaral, A Coad, A Coad, A Deaton, A McKelvie, A Robb, Alex Coad, AR Thurik, B Cassiman, B Jovanovic, CE Bamford, D Levinthal, D Politis, D Staiger, DB Audretsch, DB Audretsch, DB Audretsch, DB Audretsch, DJ Storey, E Santarelli, F Lotti, G Buenstorf, H Gorg, H Oosterbeek, HK Hvide, J Frankish, J Gimeno, J Mata, J Mata, J Mata, J-L Capelleras, J-M Arauzo-Carod, Julian S. Frankish, L Cabral, M Almus, M Caliendo, M Frolich, M Resende, M Rin Da, MG Colombo, MG Colombo, MLA Hayward, MS Dahl, P Andersson, P Davidsson, PA Geroski, PA Geroski, PA Geroski, Paul Nightingale, PW Roberts, R Koenker, Richard G. Roberts, RJ Barkham, RW Fairlie, S Chlosta, S Firpo, S Girma, S Gottschalk, S Klepper, S Laspita, S Nurmi, S Ongena, T Astebro, T Bates, Y Ijiri, ZJ Acs   +67 more
core   +1 more source

Swedish Consumers' Willingness‐to‐Pay for Plant‐Based Proteins in Pasta Sauce: Preferences and Policy Scenarios

Agribusiness, EarlyView.
ABSTRACT This paper explores Swedish consumers' protein preferences by estimating the willingness‐to‐pay (WTP) for minced meat and plant‐based proteins in pasta sauce from an in‐store experiment (n = 206) and an online discrete choice experiment (n = 517). On average, the WTP was highest for minced meat.
Emilia Mattsson, Anna Kristina Edenbrandt, Jens Rommel, Sarah Säll   +3 more
wiley   +1 more source

Going back to its roots: can hospitableness provide hotels competitive advantage over the sharing economy? [PDF]

, 2019
While the customer experience is at the heart of the hospitality industry, experience-related research remains underrepresented. This gap is critical, particularly given the emerging threat of the sharing economy to the hotel industry along experiential ...
Lehto, Xinran, Mody, Makarand, Suess, Courtney   +2 more
core   +1 more source

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

Agribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani, Mirta Casati, Elena Castellari, Fosca Vezzulli, Veronica Vitali, Milena Lambri, Claudio Soregaroli   +6 more
wiley   +1 more source

Customer Experience Management [PDF]

, 2013
Im Zuge der allgemeinen Digitalisierung entwickelt sich das Customer Experience Management (CEM) auf Konsumentenmärkten zu einem zentralen Innovations- und Kundenloyalitätstreiber (e.g.,Eberwein and Luyken 2009; Jaruzelski, Loehr, and Holman 2011 ...
Homburg, Christian, Jozic, Danijel, Kühnl, Christina   +2 more
core  

Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises

Agribusiness, EarlyView.
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley   +1 more source

Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalization [PDF]

, 2008
The concept of ‗Customer Experience‘ has evolved as an imperative area of study within the marketing discipline. Despite its importance and the positive attention this concept received during the last few years, the explanation of customer experiences ...
Ismail, AR, Lim, L, Melewar, TC
core  

U.S. Consumers Sometimes Prefer Seemingly Redundant Labels

Agribusiness, EarlyView.
ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk, Brenna Ellison, Trey Malone   +2 more
wiley   +1 more source

Effects of service experience on customer responses to the hotel chain [PDF]

, 2017
This paper analyses customer experience in a hotel and its impact on the customer attitudes to both the individual hotel and the hotel chain. Specifically, the study focuses on the effects on emotions, satisfaction, attitude to hotel chain, intention to ...
Bravo, Rafael, Martínez, Eva, Pina, José M., Rondán Cataluña, Francisco Javier (Coordinador)   +3 more
core