Results 51 to 60 of about 82,168 (258)
A study of touchpoints adaptability at Helsinki airport: from customer experience perspective
, 2014 Touchpoints design is the crucial parts of service design because touchpoints are the interface of service that customers have direct interaction. The quality of touchpoints affects directly to customer experience.
Su, Jinyi
core
A conceptual framework for digital customer experience in online retail industry
, 2021 Magister Commercii (Information Management) - MCom(IM)With the advent of digital technology, retailers can enhance the customer’s experience by transitioning from traditional Customer Experience to Digital Customer Experience (DCx).
Mamhiyo, Godwill Anesu T
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Library decision making informed by customer values [PDF]
, 2010 “Customer value” is a much used and, in a number of cases, a misunderstood term, with emphasis placed on a priori categories of what provides value for the customer, rather than an effort to understand value from a customer perspective.
McKnight, S, McKnight, Susan
core +1 more source
The effect of AI quality on customer experience and brand relationship
, 2021 Although Artificial Intelligence (AI) has been gradually introduced to various industries, research on customer attitudes and behavior toward the use of AI is still in its infancy.
Quach, Sara +2 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa +1 more
wiley +1 more source
The role of customer experience in building brand loyalty within the service context
, 2008 Customer experience theory, research, and practice represent an evolving area of study within the marketing discipline. Despite its importance, the customer experience concept remains vague and lacks a thorough theoretical foundation.
Melewar, TC, Ismail, AR
core
, 2022 This research note explored the less-understood relationships between customer delights and revisit intention. We draw on extant literature to develop and propose a new conceptual framework underpinned by cognitive appraisal theory, theory of planned ...
Muhammad Haroon Shoukat +1 more
core +1 more source
Is Precision Agriculture Technology Adoption Persistently Overestimated?
Agribusiness, EarlyView.ABSTRACT Precision agriculture is sometimes assumed to diffuse steadily over time, and industry planning frequently extrapolates early adoption trends forward. This study evaluates the accuracy of such expectations by comparing agricultural input dealers' forecasts of future service offerings with the actual levels of offerings that dealerships ...
Trey Malone +5 more
wiley +1 more source
Escalating customer experience to the strategic level
, 2013 This paper discusses escalating customer experience to the strategic ...
Wilson, Alan
core
Digital Customer Experience [PDF]
HMD Praxis der Wirtschaftsinformatik, 2017 Christoph Lattemann +1 more
openaire +1 more source