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Customer Experience in Fintech
Journal of Theoretical and Applied Electronic Commerce Research, 2021 The purpose of this paper is to analyse customer experience (CX) in the fintech sector. Fintech is a dynamic and innovative field that fully benefits from advances in information and communication technology.
Cătălin Mihail Barbu +3 more
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Customer Experience in Retail: A Systematic Literature Review
Applied Sciences, 2020 The customer experience (CX) is a concept that has been closely studied by companies in recent years. This is because it is one of the most important factors in maintaining a competitive advantage.
Camila Bascur, Cristian Rusu
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Sustainability, 2022 Data about customer experiences are important in smart product-service systems. It is desired to establish a framework for customer experience data so that smart customer experiences can be designed based on customer data. Particularly such a framework should support determining what kinds of customer data are needed and how these data are effectively ...
Yong Se Kim
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CUSTOMER EXPERIENCE – DOES IT MATTER? [PDF]
Modern Management Review, 2016 The purpose of this article is to describe a role of a Customer Experience as a tool to increase the sale of products or/and services provided by an organization, on the example of Oracle Corporation.
Wioletta WEREDA, Monika GRZYBOWSKA
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Evaluation of user experience in augmented reality mobile applications
Journal of Business Economics and Management, 2021 Globalization, technological development and a dynamic business environment influence the change of customer information demands. It becomes vital for organizations to find out the customer demand change and discover technological solutions to satisfy ...
Vida Davidavičienė +2 more
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MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION
Вестник университета, 2017 The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform ...
A. Serzhantov, M. Orlova
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Partnership: The Canadian Journal of Library and Information Practice and Research, 2019 This paper presents an overview of the design, implementation, and findings of an exploratory project to evaluate customer experience at Edmonton Public Library (EPL).
David Mucz, Céline Gareau-Brennan
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CROSS-INDUSTRY BENCHMARKING FOR CUSTOMER EXPERIENCE EVALUATION
Вопросы экономики и права, 2023 openaire +2 more sources
HeliyonDomestic e-retailers acknowledge logistics service quality (LSQ) as a critical success factor in business excellence. However, exponential growth in cross-border e-commerce (CBEC) requires a re-evaluation of the relationship between LSQ and consumers ...
Guan Hui +3 more
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Discovering customer segments through interaction behaviors for home appliance business
Journal of Big DataMarket segmentation has become a crucial step in developing a successful marketing strategy, as it allows businesses to understand their target audience on a deeper level and create personalized experiences for different customer groups.
Youngjung Suh
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