Results 11 to 20 of about 511,546 (306)
Customer Experience in Retail: A Systematic Literature Review
Applied Sciences, 2020 The customer experience (CX) is a concept that has been closely studied by companies in recent years. This is because it is one of the most important factors in maintaining a competitive advantage.
Camila Bascur, Cristian Rusu
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Applied Sciences, 2023 Customer satisfaction is a measure of the degree of satisfaction of customer experience. Among the three major operators in China, China Mobile plays an important role in the communication field.
Fei Zeng +4 more
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CUSTOMER EXPERIENCE – DOES IT MATTER? [PDF]
Modern Management Review, 2016 The purpose of this article is to describe a role of a Customer Experience as a tool to increase the sale of products or/and services provided by an organization, on the example of Oracle Corporation.
Wioletta WEREDA, Monika GRZYBOWSKA
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The impact of customer experience on the financial performance of enterprises in the service sector
Економіка, управління та адміністрування, 2022 The most significant and actively researched point in marketing and finance is the interaction of the client with the brand / company, which is one of the priority tasks when planning the cost of marketing activities.
N.O.
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Service validity and service reliability of search, experience and credence services: A scenario study [PDF]
, 2006 The purpose of this research is to add to our understanding of the antecedents of customer satisfaction by examining the effects of service reliability (Is the service “correctly” produced?) and service validity (Is the “correct” service produced?) of ...
Galetzka, Mirjam +2 more
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Evaluating Customer Buying Experience at Chase Up [PDF]
JISR management and social sciences & economics, 2012 With the changing market trends and mushrooming of mega shopping stores and malls, customers shopping experience has also been changed to a greater extent. Mega malls and retail stores now offer consumer goods in attractive prices and hence mounting culture of consumerism.
M. Saeed Mujahid, Syed Humayun
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Service Customization through “High-Touch” and “High-Tech”
Maketingu Janaru, 2020 In the service field, there is an increasing trend for service firms to replace service activities previously performed by humans with technologies. Balancing human flexibility with the reliability of technology is an important issue in service design ...
Joji Ono, Maiko Sakai, Haruhiko Kanda
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Analysis of luxury resort hotels by using the Fuzzy Analytic Hierarchy Process and the Fuzzy Delphi Method [PDF]
, 2016 Experience Economy is an accelerator switching the experience process of consumption into eternal memory, perfecting value and promoting positive after-buying intention.
Gil Lafuente, Anna Maria +2 more
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Why Customers Value Mass-customized Products: The Importance of Process Effort and Enjoyment [PDF]
, 1998 We test our hypotheses on 186 participants designing their own scarves with an MC toolkit. After completing the process, they submitted binding bids for "their" products in Vickrey auctions.
David, G. +5 more
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Evaluation of user experience in augmented reality mobile applications
Journal of Business Economics and Management, 2021 Globalization, technological development and a dynamic business environment influence the change of customer information demands. It becomes vital for organizations to find out the customer demand change and discover technological solutions to satisfy ...
Vida Davidavičienė +2 more
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