Results 11 to 20 of about 9,685,990 (275)

Customer satisfaction of dining experience in Malaysian malay restaurants. [PDF]

open access: yes
The subject of this Ph.D. thesis is Customer Satisfaction in Malaysian Malay Restaurants Dining Experience. The research was conducted in three Malay family restaurants in Malaysia by using an inductive Case Study research approach.
Ismail, S.
core   +9 more sources

EXQ: development and validation of a multiple-item scale for assessing customer experience quality [PDF]

open access: yes, 2010
Positioned in the deliberations related to service marketing, the conceptualisation of service quality, current service quality measurements, and the importance of the evolving construct of customer experience, this thesis develops and validates a ...
Klaus, Philipp
core   +7 more sources

The role of customer experience in building brand loyalty within the service context [PDF]

open access: yes, 2008
Customer experience theory, research, and practice represent an evolving area of study within the marketing discipline. Despite its importance, the customer experience concept remains vague and lacks a thorough theoretical foundation.
Melewar, TC, Ismail, AR
core   +6 more sources

Developing a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations [PDF]

open access: yes‫مدیریت بازرگانی, 2020
Objective Customer experience is considered as a concept that can indicate the organizations performance in the current era. Creating an engaging experience is the distinctive feature for an organization and delivering a great experience is important in ...
Samaneh Rahimian   +3 more
doaj   +1 more source

Mobile Customer Satisfaction Scoring Research Based on Quadratic Dimension Reduction and Machine Learning Integration

open access: yesApplied Sciences, 2023
Customer satisfaction is a measure of the degree of satisfaction of customer experience. Among the three major operators in China, China Mobile plays an important role in the communication field.
Fei Zeng   +4 more
doaj   +1 more source

CUSTOMER EXPERIENCE – DOES IT MATTER? [PDF]

open access: yesModern Management Review, 2016
The purpose of this article is to describe a role of a Customer Experience as a tool to increase the sale of products  or/and services provided by an organization, on the example of Oracle Corporation.
Wioletta WEREDA, Monika GRZYBOWSKA
doaj   +1 more source

Evaluating Customer Buying Experience at Chase Up [PDF]

open access: yesJISR management and social sciences & economics, 2012
With the changing market trends and mushrooming of mega shopping stores and malls, customers shopping experience has also been changed to a greater extent. Mega malls and retail stores now offer consumer goods in attractive prices and hence mounting culture of consumerism.
M. Saeed Mujahid, Syed Humayun
openaire   +2 more sources

Service Customization through “High-Touch” and “High-Tech”

open access: yesMaketingu Janaru, 2020
In the service field, there is an increasing trend for service firms to replace service activities previously performed by humans with technologies. Balancing human flexibility with the reliability of technology is an important issue in service design ...
Joji Ono, Maiko Sakai, Haruhiko Kanda
doaj   +1 more source

Evaluation of user experience in augmented reality mobile applications

open access: yesJournal of Business Economics and Management, 2021
Globalization, technological development and a dynamic business environment influence the change of customer information demands. It becomes vital for organizations to find out the customer demand change and discover technological solutions to satisfy ...
Vida Davidavičienė   +2 more
doaj   +1 more source

Toward a model of customer experience [PDF]

open access: yes, 2010
This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Retaining high-value and profitable customers is a major strategic objective for many companies. In mature mobile phone markets where growth has slowed, the
Anaman, Michael
core   +7 more sources

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