Results 21 to 30 of about 1,001,961 (297)
Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact
Journal of Retailing, 2022 Efforts to measure customer experiences (CX) in multifaceted, omnichannel, retail contexts are crucial but lacking research guidance. Prior service quality literature has established methods for measuring CX in traditional, single-channel contexts but ...
Syed Mahmudur Rahman +4 more
semanticscholar +1 more source
British Food Journal, 2023 PurposeThe main goal of this paper is to identify the attributes of consumer experience in Michelin-starred restaurants and to estimate their effects on restaurant ratings.Design/methodology/approachA sample of 70,233 online reviews of 224 Spanish ...
Ramón Barrera-Barrera
semanticscholar +1 more source
The impact of customer experience on the financial performance of enterprises in the service sector
Економіка, управління та адміністрування, 2022 The most significant and actively researched point in marketing and finance is the interaction of the client with the brand / company, which is one of the priority tasks when planning the cost of marketing activities.
N.O.
doaj +1 more source
Evaluating Customer Buying Experience at Chase Up [PDF]
JISR management and social sciences & economics, 2012 With the changing market trends and mushrooming of mega shopping stores and malls, customers shopping experience has also been changed to a greater extent. Mega malls and retail stores now offer consumer goods in attractive prices and hence mounting culture of consumerism.
M. Saeed Mujahid, Syed Humayun
openaire +2 more sources
Service Customization through “High-Touch” and “High-Tech”
Maketingu Janaru, 2020 In the service field, there is an increasing trend for service firms to replace service activities previously performed by humans with technologies. Balancing human flexibility with the reliability of technology is an important issue in service design ...
Joji Ono, Maiko Sakai, Haruhiko Kanda
doaj +1 more source
International Journal of Contemporary Hospitality Management, 2021 Purpose Draws from the equity theory and customer equity literature, this study aims to argue that the implementation of contactless service as an innovative service design in the hospitality industry can generate customers’ emotional attachment and ...
Fei Hao, K. Chon
semanticscholar +1 more source
Journal, 2022 The new normal lifestyle during the COVID-19 pandemic encourages every individual to change their behavior towards digital transformation. A banking chatbot is one of the financial technologies promoted by the banking industry to meet the needs of its ...
Jeffrey Arief Mulyono +1 more
semanticscholar +1 more source
Evaluating the Impacts of Customer Experience on Purchase Intention
International Journal of Business and Management, 2013 With the emerging of experience economy, more and more scholars start to put more effort in exploring the knowledge of experiential marketing. As one of the core concepts in the experiential marketing, customer experience has been used as a base to predict the customer purchase intention.
Amir Nasermoadeli +2 more
openaire +2 more sources
Evaluation of customer experience in the high-income segment of banking services
ReMark - Revista Brasileira de Marketing, 2023 Objective: The objective of this research is to evaluate the financial services customer experience, in the high-income segment of the financial industry. Methodology/Approach: Based on the fundamental concepts considered in the literature review, a customer experience assessment model was proposed, establishing five relationship hypotheses between the
Bento Alves Costa Filho +2 more
openaire +1 more source
Presenting and perceiving humour in Estonian tourism settings
The European Journal of Humour Research, 2021 Humour plays a significant role in everyday interactions. Individuals perceive humour differently and experience various emotions, from exaltation to umbrage. Therefore, providing humorous communication in customer service is challenging. The aim of this
Marit Piirman, Katrin Saks
doaj +1 more source