Results 31 to 40 of about 1,001,961 (297)
Customer journeys and process mining – challenges and opportunities [PDF]
ITM Web of ConferencesRecently, there has been increased awareness about the importance of data derived from actual customer journeys, including the subjective customer experience, in the analysis and evaluation of service quality.
Halvorsrud Ragnhild +3 more
doaj +1 more source
International Academic Symposium of Social Science 2022, 2022 : The digitalization in the banking sector is improving rapidly as shown in the 46.72% increase in the number of digital banking system users in Indonesia, with significant increase in the number of mobile banking users. This enthusiasm should be followed
Nina Setiyawati, Dwi Hosanna Bangkalang
semanticscholar +1 more source
PENGARUH DIMENSI CUSTOMER EXPERIENCE TERHADAP REVISIT INTENTION DI BALI ZOO PADA MASA NEW NORMAL
Jurnal IPTA, 2023 This study aims to determine the effect of customer experience dimensions in terms of sense, feel, think, act, and relate to revisit intention at Bali Zoo during the new normal period. Determination of the sample used is through purposive sampling method
Natasya Friseyla +2 more
doaj +1 more source
Role of consumer personality and involvement in understanding customer experience [PDF]
Innovative Marketing, 2016 The objective of this study is to understand customer experience which is a construct made up of experiential elements created by the organization such as product, service scape, and brand and that of consumer’s personal values and preferences.
Jyoti Rawat, Bikram Jit Singh Mann
doaj +1 more source
The effects of the online customer experience on customer loyalty in e-retailers
, 2020 The modern world has seen significant growth in the e-commerce industry in terms of volume and acceptance among customers. E-commerce has changed the behavior of shoppers depending on various factors such as easy accessibility and availability of a wider
M. Zare, Roya Mahmoudi
semanticscholar +1 more source
USER EXPERIENCE EVALUATION AND CREATIVITY STIMULATION WITH AUGMENTED REALITY MOBILE APPLICATIONS
Creativity Studies, 2019 While customer information and knowledge need transform in the context of globalization and technological change, it is important for organizations to efficiently meet new and changing needs and stimulate consumer creativity through the use of augmented ...
V. Davidavičienė +2 more
semanticscholar +1 more source
American Business Review, 2020 The present research attempts to develop a theoretical framework for the assessment of shopping mall customer experience dimensions. It further classifies the variables associated with retail experiences that may attract customers in Tier-II and Tier ...
Ashish Gupta +2 more
doaj +1 more source
Evaluating a model for analyzing methods used for measuring customer experience [PDF]
Journal of Database Marketing & Customer Strategy Management, 2010 Several scholars have defined ‘experience’ in customer-centric approaches, varying in perception and measurement techniques, yet this appellation is undermined in terms of its definition and measurement methodologies. In this article, we have analyzed the possible known methods of customer experience measurement, and then identified three major ...
Ruchi Garg, Zillur Rahman, Ishwar Kumar
openaire +1 more source
Valuing public transport customer experience infrastructure–A review of methods & application
, 2020 One of the most significant contemporary trends in public transport systems internationally has been the refocussing of planning and operations on improving the customer experience.
G. Currie, Nicholas Fournier
semanticscholar +1 more source
Designing a Customer Experience Management Framework in a Social Business: A Mixed Approach [PDF]
مطالعات رفتار مصرف کننده., 2020 Today, customer experience management (CEM) is the dominant competitive strategy in the field of businesses based Internet and social media platforms. Social commerce, as one of the new forms of e-commerce, will be the dominant form of future business ...
Mona Jami Pour +2 more
doaj