Results 71 to 80 of about 9,685,990 (275)

A study of Customer loyalty Build up Method Based on Customer Centred Design [PDF]

SHS Web of Conferences
Building customer loyalty is critical to the success of a business, a body of the abstnd user-centred design has been proven to be an effective method for achieving this.
Qian Zhe, Yang Cunyuan
doaj   +1 more source

U.S. Consumers Sometimes Prefer Seemingly Redundant Labels

Agribusiness, EarlyView.
ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk, Brenna Ellison, Trey Malone   +2 more
wiley   +1 more source

Mapping the Innovation DNA of Agribusiness Firms: A Multi‐Method Analysis of Strategic Capabilities and Performance

Agribusiness, EarlyView.
ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa, Alvaro Dias   +1 more
wiley   +1 more source

Escalating customer experience to the strategic level

, 2013
This paper discusses escalating customer experience to the strategic ...
Wilson, Alan
core   +3 more sources

An empirical study on logistic service quality, customer satisfaction, and cross-border repurchase intention

Heliyon
Domestic e-retailers acknowledge logistics service quality (LSQ) as a critical success factor in business excellence. However, exponential growth in cross-border e-commerce (CBEC) requires a re-evaluation of the relationship between LSQ and consumers ...
Guan Hui, Abdullah Al Mamun, Mohammad Nurul Hassan Reza, Wan Mohd Hirwani Wan Hussain   +3 more
doaj   +1 more source

Is Precision Agriculture Technology Adoption Persistently Overestimated?

Agribusiness, EarlyView.
ABSTRACT Precision agriculture is sometimes assumed to diffuse steadily over time, and industry planning frequently extrapolates early adoption trends forward. This study evaluates the accuracy of such expectations by comparing agricultural input dealers' forecasts of future service offerings with the actual levels of offerings that dealerships ...
Trey Malone, Chad Fiechter, Zanliang Meng, James Lowenberg‐DeBoer, Bruce Erickson, Jay Akridge   +5 more
wiley   +1 more source

Quantifying Consumer Tradeoffs Across Firm‐Level Strategic Positioning Dimensions: Evidence from US Craft Beer Consumers

Agribusiness, EarlyView.
ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples, Trey Malone, J. Robert Sirrine   +2 more
wiley   +1 more source

Community pharmacy customer segmentation based on factors influencing their selection of pharmacy and over-the-counter medicines

Saudi Pharmaceutical Journal, 2018
Background: Within the competitive pharmacy market environment, community pharmacies are required to develop efficient marketing strategies based on contemporary information about consumer behavior in order to attract clients and develop customer loyalty.
Dimitrios Phaedon Kevrekidis, Daniela Minarikova, Angelos Markos, Ivona Malovecka, Peter Minarik   +4 more
doaj   +1 more source

Economic Impact of Sustainability in Wine Sector: A Systematic Literature Review

Agribusiness, EarlyView.
ABSTRACT Sustainability has become a key issue in the wine sector, raising questions about its compatibility with firms' economic performance. Despite growing attention to environmental and social practices, evidence on their economic implications remains fragmented.
Valentina Di Chiara, Eugenio Pomarici, Leonardo Cei   +2 more
wiley   +1 more source

Exploring the customer experience of Vietnam airlines via sentiment analysis

Tạp chí Phát triển và Hội nhập
The sentiment analysis of social media has gained much attention due to the succinct nature of comments, enabling access to public opinions. Using this technique, the present study aimed to explore customer sentiments regarding their experiences
Hien Trong Nguyen Ton
doaj   +1 more source