Results 151 to 160 of about 752,395 (306)

The Role of Sustainable Social Media Marketing Activities in Raising Bottom‐of‐the‐Pyramid Customers' Engagement, Satisfaction, and Subjective Well‐Being

Business Strategy and the Environment, EarlyView.
ABSTRACT Though prior studies have explored the effects of firms' social media marketing activities on customer engagement, the dynamics characterizing this association in bottom‐of‐the‐pyramid (BoP) markets remain tenuous, exposing a critical gap. Addressing this gap, we develop and test a model assessing (a) the effects of firms' sustainable social ...
Md. Al Amin, Md Masudur Rahman, Linda D. Hollebeek, Jamid Ul Islam, Moira K. Clark   +4 more
wiley   +1 more source

Consumer Responses to Physical, Digital and Integrative Sustainability Strategies in the Apparel Industry: A Systematic Review

Business Strategy and the Environment, EarlyView.
ABSTRACT The apparel industry is one of the world's most profitable sectors but also among the most environmentally damaging. Growing sustainability pressures have led companies to adopt diverse strategies to reduce their impact, yet no single study has systematically analysed these approaches or their consumer implications.
Maria Leonor Ferreira, João J. Ferreira   +1 more
wiley   +1 more source

Mapping Research Trends in AI-Based Tourism and Hospitality Marketing: A Bibliometric and Thematic Review. [PDF]

F1000Res
Tyagi PK, Aggarwal P, Tyagi P, Vasudevan A, Singh PK.   +4 more
europepmc   +1 more source

Analyse des Customer Experience Management

Die Digitalisierung und Automatisierung haben einen Wandel in der Gesellschaft ausgelöst. Unternehmen haben neue Möglichkeiten mit ihren Kunden zu interagieren, gleichzeitig wächst neben dem Anspruch der Kunden der Wettbewerbsdruck. Aus diesem Grund sind die Kundenbindung und das Kundenvertrauen wichtiger für Unternehmen geworden.
openaire   +2 more sources

Think Global, Act Local? Fortune 500 Business Strategies for Sustainable Cities and Communities (SDG 11)

Business Strategy and the Environment, EarlyView.
ABSTRACT The role of business towards achieving the 17 Sustainable Development Goals (SDGs) has been well established. However, SDG contextualization continues to pose a conundrum, particularly for firms operating in multiple contexts. This becomes even more problematic in the case of SDG 11, the only goal in the sustainable development agenda directly
Andreas Georgiou
wiley   +1 more source

Agricultural products: A study on the impact of social presence on customer engagement in livestream marketing. [PDF]

PLoS One
Sun Q, Cao J, Guo C, Shi Y.
europepmc   +1 more source

Digital Technologies Disclosure and the Cost of Capital: The Mediating Role of Sustainability Performance

Business Strategy and the Environment, EarlyView.
ABSTRACT This study examines the economic consequences of Digital Technologies Disclosure (DTD), focusing on its impact on the cost of capital. The increasing significance of digital transformation in shaping corporate strategies and market perceptions motivates the study.
Hussein Mohsen Saber Ahmed, Awad Elsayed Awad Ibrahim, Khaldoon Albitar   +2 more
wiley   +1 more source

Design and validation of the scale for the adoption of artificial intelligence in the online shopping experience of Peruvian consumers. [PDF]

Front Artif Intell
Cruz-Tarrillo JJ, Tarrillo-Paredes J, Haro-Zea KL, Díaz Saavedra RAD.   +3 more
europepmc   +1 more source

Are Ecosystems the Missing Link in Circular Transitions? Insights From a Comprehensive Literature Analysis

Business Strategy and the Environment, EarlyView.
ABSTRACT Although recent literature on the circular economy (CE) has highlighted the important role of ecosystems, there is still limited understanding of the main themes that characterize circular ecosystems. This study addresses this gap by combining a comprehensive topic modeling analysis employing latent Dirichlet allocation (LDA) with a systematic
Aline Gabriela Ferrari, Fabiano Armellini, Daniel Jugend, Davide Pulizzotto, Catherine Beaudry   +4 more
wiley   +1 more source

A scalable hybrid framework for boosting customer experience and operational efficiency in e-commerce. [PDF]

Sci Rep
Liu H, Ismail FR, Zhang W, Zou P, Hussain T, Sharma YK, Lilhore UK, Simaiya S, Tekeste LG.   +8 more
europepmc   +1 more source