Results 301 to 310 of about 216,506 (347)
Some of the next articles are maybe not open access.
Customer Retention at Milliken
Managing Service Quality: An International Journal, 1994Describes how Milliken embarked on its pursuit of excellence in customer satisfaction. Its main means of doing this is by an annual customer survey carried out by an independent firm of consultants. Outlines the lessons learned since these surveys were started in 1985. This includes the importance both of internal customer‐supplier relationships and of
openaire +1 more source
Customer satisfaction, customer retention, and market share
Journal of Retailing, 1993Abstract We provide a mathematical framework for assessing the value of customer satisfaction. The framework enables managers to determine which customer satisfaction elements have the greatest impact, and how much money should be spent to improve particular customer satisfaction elements. This makes it possible to hold customer satisfaction programs
Roland T. Rust, Anthony J. Zahorik
openaire +1 more source
Customer Empowerment, Customer Retention, and Performance of Firms
2023This study looked into how customer empowerment affects a company's performance (i.e., a bank). The relationship between customer empowerment and the firm's performance of banks in India's Delhi and NCR region has been studied, and innovation and customer satisfaction have been found to mediate this relationship.
Manoj Kumar Mishra, Leena Singh
openaire +1 more source
Customer Retention Strategies and Customer Loyalty
2017Since loyal customers are the most important assets of a company, companies have been giving attention to developing customer retention and loyalty programs. The fundamental purpose of customer retention efforts is to ensure maintaining relationships with value-adding customers by reducing their defection rate.
openaire +1 more source
Customer Retention Strategies and Customer Loyalty
2015Since loyal customers are the most important assets of a company, companies have been giving attention to developing customer retention and loyalty programs. The fundamental purpose of customer retention efforts is to ensure maintaining relationships with value-adding customers by reducing their defection rate.
openaire +1 more source
Customer Retention Management: Making the Customer a “Fan”
2012Customer retention is a terrifically hot topic in recent years, and sales management is front and center in the organization in making that happen. Customer retention management refers to the targeted use of various tools to bind selected customers to the firm over the long term.
Christian Homburg +2 more
openaire +1 more source
Customer churn prediction for retention analysis
Abstract This abstract provides a comprehensive overview of the research on Customer Churn Prediction for Retention Analysis. In today's corporate context, understanding and mitigating customer churn has become critical for long-term success.Rajesh Saturi +3 more
openaire +1 more source
Customer Retention using Loyalty Cards Program
International Journal of Business Innovation and Research, 2021Nyagarama Omboga Thomas +2 more
openaire +1 more source