Results 11 to 20 of about 108,110 (296)

COMPARATIVE STUDY OF FUZZY C-MEANS AND K-MEANS ALGORITHM FOR GROUPING CUSTOMER POTENTIAL IN BRAND LIMBACK

open access: yesJurnal Riset Informatika, 2021
The customer is a stakeholder for a business, to maintain and increase customer enthusiasm and develop it for the company's performance, it is necessary to do customer segmentation which aims to find out potential customers.
Difa Lazuardi Aditya, Devi Fitrianah
doaj   +1 more source

Organising haute-cuisine service processes : a case study [PDF]

open access: yes, 2007
One of the essential aims of service process organisation is to increase the added value for the customer, thereby increasing customer satisfaction and stimulating consumption.
Sandt, Joachim, Stierand, Marc
core   +1 more source

An Exploration of Clustering Algorithms for Customer Segmentation in the UK Retail Market

open access: yesAnalytics, 2023
Recently, peoples’ awareness of online purchases has significantly risen. This has given rise to online retail platforms and the need for a better understanding of customer purchasing behaviour.
Jeen Mary John   +2 more
doaj   +1 more source

CUSTOMER SEGMENTATION

open access: yesInternational Journal For Innovative Engineering and Management Research, 2022
In today’s fast moving world of marketing, the management of customer treatment can be seen as a key to achieve revenue growth and profitability. One of the big challenges in customer-based organizations is customer cognition, understanding the difference between them, and scoring them.
openaire   +1 more source

Data Mining to Uncover Heterogeneous Water Use Behaviors From Smart Meter Data [PDF]

open access: yes, 2019
Knowledge on the determinants and patterns of water demand for different consumers supports the design of customized demand management strategies. Smart meters coupled with big data analytics tools create a unique opportunity to support such strategies ...
Castelletti, A.   +10 more
core   +1 more source

Customer segmentation using bisecting k-means algorithm based on recency, frequency, and monetary (RFM) model

open access: yesJurnal Teknologi dan Sistem Komputer, 2020
Information on customer loyalty characteristics in a company is needed to improve service to customers. A customer segmentation model based on transaction data can provide this information.
Novianti Puspitasari   +2 more
doaj   +1 more source

Pengaruh segmentasi pasar terhadap kepuasan pelanggan (nasabah) pada Bank BPR Jatim Cabang Ponorogo

open access: yesEQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya, 2017
This study aims to determine the effect of market segmentation of customer satisfaction (Customer) in bank BPR Jatim Branch of Ponorogo. Market Segmentation effect on customer satisfaction as evidenced from t value on the market cementation variable (X ...
Elis Tri Wahyuni
doaj   +1 more source

Customer segmentation in Fast Moving Consumer Goods (FMCG) Industries by using developed RFM model [PDF]

open access: yes‫مدیریت بازرگانی, 2015
Customers segmentation and analyzing their behavior at fast moving costumer goods (FMGS) industries which deal with a large number of customers with a variety of characteristics causes the marketing activities to be targeted and leads to effective ...
Vahid Baradaran, Mohammad Biglari
doaj   +1 more source

Integrated Churn Prediction and Customer Segmentation Framework for Telco Business

open access: yesIEEE Access, 2021
In the telco industry, attracting new customers is no longer a good strategy since the cost of retaining existing customers is much lower. Churn management becomes instrumental in the telco industry.
Shuli Wu   +3 more
doaj   +1 more source

Using segmentation to compete in the age of the sharing economy: testing a core-periphery framework [PDF]

open access: yes, 2019
Airbnb has emerged as a credible competitive threat to the hotel industry. Consequently, hotel brands are having to rethink the experiences they provide to customer in an increasingly competitive environment.
Lehto, Xinran   +2 more
core   +1 more source

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