Results 11 to 20 of about 108,110 (296)
The customer is a stakeholder for a business, to maintain and increase customer enthusiasm and develop it for the company's performance, it is necessary to do customer segmentation which aims to find out potential customers.
Difa Lazuardi Aditya, Devi Fitrianah
doaj +1 more source
Organising haute-cuisine service processes : a case study [PDF]
One of the essential aims of service process organisation is to increase the added value for the customer, thereby increasing customer satisfaction and stimulating consumption.
Sandt, Joachim, Stierand, Marc
core +1 more source
An Exploration of Clustering Algorithms for Customer Segmentation in the UK Retail Market
Recently, peoples’ awareness of online purchases has significantly risen. This has given rise to online retail platforms and the need for a better understanding of customer purchasing behaviour.
Jeen Mary John +2 more
doaj +1 more source
In today’s fast moving world of marketing, the management of customer treatment can be seen as a key to achieve revenue growth and profitability. One of the big challenges in customer-based organizations is customer cognition, understanding the difference between them, and scoring them.
openaire +1 more source
Data Mining to Uncover Heterogeneous Water Use Behaviors From Smart Meter Data [PDF]
Knowledge on the determinants and patterns of water demand for different consumers supports the design of customized demand management strategies. Smart meters coupled with big data analytics tools create a unique opportunity to support such strategies ...
Castelletti, A. +10 more
core +1 more source
Information on customer loyalty characteristics in a company is needed to improve service to customers. A customer segmentation model based on transaction data can provide this information.
Novianti Puspitasari +2 more
doaj +1 more source
Pengaruh segmentasi pasar terhadap kepuasan pelanggan (nasabah) pada Bank BPR Jatim Cabang Ponorogo
This study aims to determine the effect of market segmentation of customer satisfaction (Customer) in bank BPR Jatim Branch of Ponorogo. Market Segmentation effect on customer satisfaction as evidenced from t value on the market cementation variable (X ...
Elis Tri Wahyuni
doaj +1 more source
Customer segmentation in Fast Moving Consumer Goods (FMCG) Industries by using developed RFM model [PDF]
Customers segmentation and analyzing their behavior at fast moving costumer goods (FMGS) industries which deal with a large number of customers with a variety of characteristics causes the marketing activities to be targeted and leads to effective ...
Vahid Baradaran, Mohammad Biglari
doaj +1 more source
Integrated Churn Prediction and Customer Segmentation Framework for Telco Business
In the telco industry, attracting new customers is no longer a good strategy since the cost of retaining existing customers is much lower. Churn management becomes instrumental in the telco industry.
Shuli Wu +3 more
doaj +1 more source
Using segmentation to compete in the age of the sharing economy: testing a core-periphery framework [PDF]
Airbnb has emerged as a credible competitive threat to the hotel industry. Consequently, hotel brands are having to rethink the experiences they provide to customer in an increasingly competitive environment.
Lehto, Xinran +2 more
core +1 more source

