Results 21 to 30 of about 11,067 (306)
Customer segmentation in Fast Moving Consumer Goods (FMCG) Industries by using developed RFM model [PDF]
مدیریت بازرگانی, 2015 Customers segmentation and analyzing their behavior at fast moving costumer goods (FMGS) industries which deal with a large number of customers with a variety of characteristics causes the marketing activities to be targeted and leads to effective ...
Vahid Baradaran, Mohammad Biglari
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Integrated Churn Prediction and Customer Segmentation Framework for Telco Business
IEEE Access, 2021 In the telco industry, attracting new customers is no longer a good strategy since the cost of retaining existing customers is much lower. Churn management becomes instrumental in the telco industry.
Shuli Wu +3 more
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Sistemasi: Jurnal Sistem Informasi, 2022 Nowadays, e-commerce data transactions are commonly used by companies to provide new information. The data transaction can reveal customer segmentation or groups based on the similar characteristics and behavior of each customer.
Romadansyah Siagian +2 more
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, 2023 For companies, customer segmentation plays a key role in improving supply chain management by implementing appropriate marketing strategies. The objectives of this research are to design and validate a multicriteria model to support decision making for ...
Barrera, Felipe +2 more
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Customer segment model with the purchase recency, frequency and monetary amount [PDF]
Marketing (Beograd. 1991)This paper utilizes customer transaction data to segment customers based on their purchase recency, frequency, and monetary amount. By employing an empirical approach, a stochastic model is proposed to predict customer segmentation into categories such ...
Huang Hui-Hsin
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C2C e-Marketplaces and How Their Micro-Segmentation Strategies Influence Their Customers
Data, 2023 The purpose of this study is to contribute to the literature, understanding how the micro-segmentation strategies developed by the C2C e-marketplaces influence customer satisfaction, brand loyalty, trust, and brand equity by proposing a PLS-SEM model ...
Sandra Castillo-Sotomayor +2 more
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Customer Segmentation For Digital Marketing Based on Shopping Patterns
Jurnal Aplikasi Bisnis dan ManajemenCustomer segmentation is the customer grouping based on similar shopping behavior or patterns. Inappropriate customer segmentation can have negative impacts, such as lost marketing opportunities, resource inefficiencies, loss of potential customers, and ...
Juhaini Alie, Rendra Gustriansyah
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Possible Method for Customer Segmentation in Bath Center Based on Neural Net [PDF]
E3S Web of Conferences, 2020 With the coming of data era, even small business has ability to collect and store abundant data, which means doing customer segmentation based on data, instead of experience, is possible.
Ma Yuxuan
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Customized Segment Anything Model for Medical Image Segmentation
CoRR, 2023 We propose SAMed, a general solution for medical image segmentation. Different from the previous methods, SAMed is built upon the large-scale image segmentation model, Segment Anything Model (SAM), to explore the new research paradigm of customizing large-scale models for medical image segmentation.
Kaidong Zhang, Dong Liu 0002
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Tạp chí Khoa học và Công nghệ, 2023 Custom segmentation is a process of classifying potential customers based on their mutual features such as shopping habits, consumption trends, and demand to provide an effective marketing campaign for each customer group.
Thi Phuong Quyen Nguyen
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