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Similarity of Transactions for Customer Segmentation [PDF]
, 2012 Customer segmentation is usually the first step towards customer analysis and helps to make strategic plans for a company. Similarity between customers plays a key role in customer segmentation, and is usually evaluated by distance measures. While various distance measures have been proposed in data mining literature, the desirable distance measures ...
Ke Lu, Tetsuya Furukawa
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Building Airline Passenger Loyalty Through an Understanding of Customer Value: A Relationship Segmentation of Airline Passengers [PDF]
, 2007 This thesis explores means of restoring profitability to the airline industry by cultivating intrinsically motivated brand loyalty between passengers and airlines in today’s fragile environment.
Leick, Ryan
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Customer segmentation in Fast Moving Consumer Goods (FMCG) Industries by using developed RFM model [PDF]
مدیریت بازرگانی, 2015 Customers segmentation and analyzing their behavior at fast moving costumer goods (FMGS) industries which deal with a large number of customers with a variety of characteristics causes the marketing activities to be targeted and leads to effective ...
Vahid Baradaran, Mohammad Biglari
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Integrated Churn Prediction and Customer Segmentation Framework for Telco Business
IEEE Access, 2021 In the telco industry, attracting new customers is no longer a good strategy since the cost of retaining existing customers is much lower. Churn management becomes instrumental in the telco industry.
Shuli Wu +3 more
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Bank Customer Segmentation Using Data Mining [PDF]
مطالعات مدیریت بهبود و تحول, 2012 One of the important challenges in customer-based organizations is customer cognition, understanding difference between them and ranking them. Customer need-based segmentation was common in past years, but recently customer value as a quantifiable ...
Samaneh khajvand +2 more
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Sistemasi: Jurnal Sistem Informasi, 2022 Nowadays, e-commerce data transactions are commonly used by companies to provide new information. The data transaction can reveal customer segmentation or groups based on the similar characteristics and behavior of each customer.
Romadansyah Siagian +2 more
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Customer segment model with the purchase recency, frequency and monetary amount [PDF]
Marketing (Beograd. 1991)This paper utilizes customer transaction data to segment customers based on their purchase recency, frequency, and monetary amount. By employing an empirical approach, a stochastic model is proposed to predict customer segmentation into categories such ...
Huang Hui-Hsin
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Customer Segmentation For Digital Marketing Based on Shopping Patterns
Jurnal Aplikasi Bisnis dan ManajemenCustomer segmentation is the customer grouping based on similar shopping behavior or patterns. Inappropriate customer segmentation can have negative impacts, such as lost marketing opportunities, resource inefficiencies, loss of potential customers, and ...
Juhaini Alie, Rendra Gustriansyah
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C2C e-Marketplaces and How Their Micro-Segmentation Strategies Influence Their Customers
Data, 2023 The purpose of this study is to contribute to the literature, understanding how the micro-segmentation strategies developed by the C2C e-marketplaces influence customer satisfaction, brand loyalty, trust, and brand equity by proposing a PLS-SEM model ...
Sandra Castillo-Sotomayor +2 more
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Possible Method for Customer Segmentation in Bath Center Based on Neural Net [PDF]
E3S Web of Conferences, 2020 With the coming of data era, even small business has ability to collect and store abundant data, which means doing customer segmentation based on data, instead of experience, is possible.
Ma Yuxuan
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