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Nowadays, e-commerce data transactions are commonly used by companies to provide new information. The data transaction can reveal customer segmentation or groups based on the similar characteristics and behavior of each customer.
Romadansyah Siagian +2 more
doaj +1 more source
Customer segment model with the purchase recency, frequency and monetary amount [PDF]
This paper utilizes customer transaction data to segment customers based on their purchase recency, frequency, and monetary amount. By employing an empirical approach, a stochastic model is proposed to predict customer segmentation into categories such ...
Huang Hui-Hsin
doaj +1 more source
Customer Segmentation For Digital Marketing Based on Shopping Patterns
Customer segmentation is the customer grouping based on similar shopping behavior or patterns. Inappropriate customer segmentation can have negative impacts, such as lost marketing opportunities, resource inefficiencies, loss of potential customers, and ...
Juhaini Alie, Rendra Gustriansyah
doaj +1 more source
C2C e-Marketplaces and How Their Micro-Segmentation Strategies Influence Their Customers
The purpose of this study is to contribute to the literature, understanding how the micro-segmentation strategies developed by the C2C e-marketplaces influence customer satisfaction, brand loyalty, trust, and brand equity by proposing a PLS-SEM model ...
Sandra Castillo-Sotomayor +2 more
doaj +1 more source
Possible Method for Customer Segmentation in Bath Center Based on Neural Net [PDF]
With the coming of data era, even small business has ability to collect and store abundant data, which means doing customer segmentation based on data, instead of experience, is possible.
Ma Yuxuan
doaj +1 more source
Matched spatial transcriptomics and single‐nuclei RNA‐seq were generated for anaplastic and BRAFV600E papillary thyroid cancers revealing generic and tumor‐specific states occurring in cancer cells and in the tumor microenvironment. In this context, cancer dedifferentiation mirrored organoid maturation through ordered thyroid marker gain/loss ...
Adrien Tourneur +11 more
wiley +1 more source
Custom segmentation is a process of classifying potential customers based on their mutual features such as shopping habits, consumption trends, and demand to provide an effective marketing campaign for each customer group.
Thi Phuong Quyen Nguyen
doaj +1 more source
Circulating microRNAs as biomarkers of cachexia and sex‐specific cancer in senior dogs. In 25 client‐owned dogs, four circulating miRNAs (miR‐15a, miR‐15b, miR‐16, miR‐140) were downregulated in cachexia, with miR‐16 the strongest individual biomarker (AUC = 0.899).
Soon‐Seok Park +6 more
wiley +1 more source
ABSTRACT Objective Building on our prior Behavioral Risk Factor Surveillance System analysis identifying adults aged 18–39 as the primary driver of the national increase in self‐reported cognitive disability, we examined factors associated with this rise using 2013–2024 U.S. BRFSS data. Methods We analyzed U.S.
Adam de Havenon +9 more
wiley +1 more source
Caregiver Perspectives on the Burden of Disease and Treatment in Uncontrolled Gout
Objective Uncontrolled gout (UG) refers to persistently elevated serum urate (SU) levels >6 mg/dL and ongoing gout symptoms despite use of urate‐lowering therapy (ULT). The objective of this study was to evaluate the burden associated with informal caregiving for individuals with UG.
Angelo Gaffo +6 more
wiley +1 more source

