Results 11 to 20 of about 4,091 (262)
Penerapan Metode Clustering Dalam Segmentasi Pelanggan Perusahaan Logistik
SINTECH (Science and Information Technology) Journal, 2023 Marketing is important in business to compete and maintain market share. The development of technology brings major changes in the industry. In addition to product development as well as required services, and customer segmentation becomes a factor to ...
Hanan Kishendrian +3 more
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Privacy and customer segmentation in the smart grid [PDF]
53rd IEEE Conference on Decision and Control, 2014 In the electricity grid, networked sensors which record and transmit increasingly high-granularity data are being deployed. In such a setting, privacy concerns are a natural consideration. We present an attack model for privacy breaches, and, using results from estimation theory, derive theoretical results ensuring that an adversary will fail to infer ...
Lillian J. Ratliff +4 more
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Jurnal Riset Informatika, 2021 The customer is a stakeholder for a business, to maintain and increase customer enthusiasm and develop it for the company's performance, it is necessary to do customer segmentation which aims to find out potential customers.
Difa Lazuardi Aditya, Devi Fitrianah
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Jurnal Teknologi dan Sistem Komputer, 2020 Information on customer loyalty characteristics in a company is needed to improve service to customers. A customer segmentation model based on transaction data can provide this information.
Novianti Puspitasari +2 more
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Pengaruh segmentasi pasar terhadap kepuasan pelanggan (nasabah) pada Bank BPR Jatim Cabang Ponorogo
EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya, 2017 This study aims to determine the effect of market segmentation of customer satisfaction (Customer) in bank BPR Jatim Branch of Ponorogo. Market Segmentation effect on customer satisfaction as evidenced from t value on the market cementation variable (X ...
Elis Tri Wahyuni
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Similarity of Transactions for Customer Segmentation [PDF]
, 2012 Customer segmentation is usually the first step towards customer analysis and helps to make strategic plans for a company. Similarity between customers plays a key role in customer segmentation, and is usually evaluated by distance measures. While various distance measures have been proposed in data mining literature, the desirable distance measures ...
Ke Lu, Tetsuya Furukawa
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International Journal For Innovative Engineering and Management Research, 2022 In today’s fast moving world of marketing, the management of customer treatment can be seen as a key to achieve revenue growth and profitability. One of the big challenges in customer-based organizations is customer cognition, understanding the difference between them, and scoring them.
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Customer segmentation in Fast Moving Consumer Goods (FMCG) Industries by using developed RFM model [PDF]
مدیریت بازرگانی, 2015 Customers segmentation and analyzing their behavior at fast moving costumer goods (FMGS) industries which deal with a large number of customers with a variety of characteristics causes the marketing activities to be targeted and leads to effective ...
Vahid Baradaran, Mohammad Biglari
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Integrated Churn Prediction and Customer Segmentation Framework for Telco Business
IEEE Access, 2021 In the telco industry, attracting new customers is no longer a good strategy since the cost of retaining existing customers is much lower. Churn management becomes instrumental in the telco industry.
Shuli Wu +3 more
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Bank Customer Segmentation Using Data Mining [PDF]
مطالعات مدیریت بهبود و تحول, 2012 One of the important challenges in customer-based organizations is customer cognition, understanding difference between them and ranking them. Customer need-based segmentation was common in past years, but recently customer value as a quantifiable ...
Samaneh khajvand +2 more
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