Research on customer lifetime value based on machine learning algorithms and customer relationship management analysis model [PDF]
Heliyon, 2023 Customer lifetime value is one of the most important tasks for enterprises to maintain customer relationships. However, due to the limitations of using a single data mining method, the measurement of customer lifetime value under the condition of ...
Haiyan Liu, Yu Gao, Yuechi Sun
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A marketing view of the customer value: Customer lifetime value and customer equity [PDF]
South African Journal of Business Management, 2013 Throughout this research the customer valuation trend in marketing is going to be reviewed, emphasizing Customer Lifetime Value and Customer Equity measures.
A. M. Estrella-Ramón +3 more
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Customer Profitability Analyses and Customer Lifetime Value [PDF]
MAB, 2015 The main objective of this paper is to compare two key approaches in the !eld of Customer Accounting (CA), namely Customer Pro!tability Analysis (CPA) and Customer Lifetime Value (CLV).
Ashok Sridhar, Michael Corbey
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Modeling Customer Lifetime Value Under Uncertain Environment. [PDF]
Neutrosophic Sets and Systems, 2021 Customer lifetime value (CLV) is an essential measure to determine the level of profitability of a customer to a firm. Customer relationship management treats CLV as the most significant factor for measuring the level of purchases and, consequently ...
Eman AboElHamd +4 more
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Key Propelling of Customer Lifetime Value in Iranian Sports Clubs [PDF]
Sports Business Journal, 2023 Purpose: The current research was conducted to identify the key Propelling of customer lifetime value in sports clubs of Iran.Methodology: This research is practical in terms of purpose and mixed in nature and method.
Mahrokh Rajabi Asli +3 more
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FORECASTING CUSTOMER FUTURE BEHAVIOR IN RETAIL BUSINESS USING MACHINE LEARNING MODELS
Scientific Journal of Astana IT University, 2022 The ability to forecast customers’ future purchases, lifetime value, and churn are fundamental tasks in business management. These tasks become more complicated when the relationship between customers and business is not contractual.
Shyngys Akhmetbek
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Predicting Customer Lifetime Value Based on Financial and Demographic Characteristics Using GMDH Neural Network Case Study: Individual Customers of a Private Bank of Iran [PDF]
مدیریت بازرگانی, 2017 The role of customer relationship management as a strategic tool in development of manufacturing and service organizations, and also acquisition and retention customers in competitive industries, is undeniable.
امیر خانلری +2 more
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Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers [PDF]
کاوشهای مدیریت بازرگانی, 2020 Customers not only buy products from a company but also create values for it in other ways. Nowadays, customer engagement is in the center of the attention of corporate executives so as to create value for their company.
Abdolhamid Ebrahimi +3 more
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Clustering and Prediction Model of Customer Lifetime Value (Case Studies: IRAN National Center for Numbering Goods and Services) [PDF]
چشمانداز مدیریت صنعتی, 2020 One of the important topics in this field is Customer Lifetime value(CLV) that means how much profit a customer generates in his lifetime for a company. The main goal of this research is presenting a model for clustering and predicting customer lifetime ...
Fateme Nabizade, Saeed Rouhani
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Lifetime value in business process
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2011 The paper focuses on lifetime value assessment and its implementation and application in business processes. The lifetime value is closely connected to customer relationship management.
Martin Souček, Jana Turčínková
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