Research on customer lifetime value based on machine learning algorithms and customer relationship management analysis model [PDF]
Heliyon, 2023 Customer lifetime value is one of the most important tasks for enterprises to maintain customer relationships. However, due to the limitations of using a single data mining method, the measurement of customer lifetime value under the condition of ...
Yuechi Sun, Haiyan Liu, Yu Gao
doaj +4 more sources
Predicting customer lifetime value for hypermarket private label products
Journal of Business Economics and Management, 2017 This study develops a model to predict customer lifetime value for hypermarket private label products. It examines the relationships among store awareness, store image variables (i.e., service quality, price/value, convenience, and product quality ...
Hsin-Hui Lin +5 more
doaj +3 more sources
A marketing view of the customer value: Customer lifetime value and customer equity
South African Journal of Business Management, 2013 Throughout this research the customer valuation trend in marketing is going to be reviewed, emphasizing Customer Lifetime Value and Customer Equity measures.
A. M. Estrella-Ramón +3 more
doaj +5 more sources
Customer Profitability Analyses and Customer Lifetime Value [PDF]
MAB, 2015 The main objective of this paper is to compare two key approaches in the !eld of Customer Accounting (CA), namely Customer Pro!tability Analysis (CPA) and Customer Lifetime Value (CLV).
Ashok Sridhar, Michael Corbey
doaj +4 more sources
Engaging in customer citizenship behaviours to predict customer lifetime value [PDF]
Journal of Marketing Analytics, 2022 Segarra-Moliner J, Moliner-Tena M.
europepmc +2 more sources
Modeling churn using customer lifetime value [PDF]
European Journal of Operational Research, 2009 zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Bart Baesens, Christophe Croux
exaly +5 more sources
Modeling Customer Lifetime Value [PDF]
Journal of Service Research, 2006 As modern economies become predominantly service-based, companies increasingly derive revenue from the creation and sustenance of long-term relationships with their customers. In such an environment, marketing serves the purpose of maximizing customer lifetime value (CLV) and customer equity, which is the sum of the lifetime values of the company’s ...
Sunil Gupta +2 more
exaly +2 more sources
Classification of Legal Customers and Prediction of their Profitability using Customer Lifetime Value and Markov Chain (Case: A private bank in Iran) [PDF]
Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī, 2017 Nowadays, customers are the most important sources of income for financial institutions and banks. According to the privatization process in the country and financial restrictions of banks, it is necessary to maintain and attract more profitable ...
Mohammad Taghi Taghavifard
doaj +2 more sources
Unlocking high-value football fans: unsupervised machine learning for customer segmentation and lifetime value [PDF]
Frontiers in Sports and Active LivingIntroductionIn the modern competitive landscape of football, clubs are increasingly leveraging data-driven decision-making to strengthen their commercial positions, particularly against rival clubs.
Karim Chouaten +5 more
doaj +2 more sources
Modeling Customer Lifetime Value Under Uncertain Environment. [PDF]
Neutrosophic Sets and Systems, 2021 Customer lifetime value (CLV) is an essential measure to determine the level of profitability of a customer to a firm. Customer relationship management treats CLV as the most significant factor for measuring the level of purchases and, consequently ...
Eman AboElHamd +4 more
doaj +1 more source