Customer Lifetime Value of Supplementary Health Insurance: An Analytical Model
Journal of Evidence Based Health Policy, Management & Economics, 2021 Background: With the number of insurance customers growing, insurance companies are trying new ways to retain customers and streamline communication channels to avoid loss of revenue.
Roohollah Dehghani Ghale +2 more
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A modified Pareto/NBD approach for predicting customer lifetime value. [PDF]
Systems; Applications; Customer lifetime value; Value;
Croux, Christophe +2 more
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Predicting e-commerce CLV with neural networks: The role of NPS, ATV, and CES
Journal of Economy and TechnologyAccurately predicting Customer Lifetime Value (CLV) is paramount in optimizing customer relationship management. This study introduces a novel deep learning approach, employing a neural network model to forecast CLV for a leading international e-commerce
Vahid Norouzi
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An Empirical Analysis to Design Enhanced Customer Lifetime Value Based on Customer Loyalty: Evidences from Iranian Banking Sector [PDF]
Iranian Journal of Management Studies, 2012 The more a marketing paradigm evolves, the more long-term relationship with customers gains its importance. Also, the move towards a customer-centred approach to marketing, coupled with the increasing availability of customer transaction data, has led to
Mohammad Safari Kahreh +1 more
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Saderat Bank customer classification using decision tree Based on customer value [PDF]
مدیریت بهره وری, 2015 Customer satisfaction in today's business environment has gained importance. Many companies to increase profits and customer satisfaction are focused on customer value. Customer relationship Management (CRM) is tools to enhance customer relationships has
Hosein Beyorani, Mahram Azimi
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A meta-learning based stacked regression approach for customer lifetime value prediction
Journal of Economy and Technology, 2023 Companies across the globe are keen on targeting potential high-value customers in an attempt to expand revenue, and this could be achieved only by understanding the customers more.
Karan Gadgil +2 more
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Characterizing and Modeling the Role of Servant Leadership Style on the Customer Lifetime Value [PDF]
, 2022 Traditional theories of leadership are based on the hierarchical model in which followers at lower levels as organizational members are required to comply with the commands no longer meet the needs and expectations due to dynamic changes in the
Mohammad Safari,Milad Karimi
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Valor Para o Cliente e Valor do Cliente. Conceitos e Implicações para o Processo de Marketing
Desenvolvimento em Questão, 2016 The value construct has figured, with increasing emphasis in the literature on management and marketing competitive strategies. Nevertheless, one can find a number of semantic inconsistencies and a lack of uniformity in using the term ...
Geraldo Luciano Toledo +1 more
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Integrating social customer relationship management into customer lifetime value: Empirical evidence from Vietnamese banking [PDF]
Innovative MarketingType of the article: Research Article AbstractIn the context of rapid digital transformation in the banking sector of developing countries such as Vietnam, maintaining long-term customer value has become a critical challenge.
Nguyen Ha Thach +3 more
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A Stochastic Approach for Valuing Customers
International Journal of Information and Communication Technology Research, 2017 The present study attempts to develop a new model for computing customer lifetime value. The customer lifetime value defined in this paper is the combination of present value and future value.
Mohammadjafar Tarokh +1 more
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