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Customer perceived value : reconceptualisation, investigation and measurement [PDF]
, 2013 The concept of customer perceived value occupies a prominent position within the strategic agenda of organisations, as firms seek to maximise the value perceived by their customers as arising from their consumption, and to equal or exceed that ...
Bruce, Helen Louise
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CUSTOMER SEGMENTATION ANALYSIS BASED ON THE CUSTOMER LIFETIME VALUE METHOD
Jurnal Aplikasi Manajemen, 2019 Companies need to understand the customers’ data better in all aspects. Detecting similarities and differences among customers, predicting their behaviors, proposing better options and opportunities tocustomers became very important for customer-company ...
edwin agung pratomo +2 more
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At-Taradhi: Jurnal Studi Ekonomi, 2019 Latar belakang penelitian ini adalah pengembangan Ekonomi Islam yang semakin cepat dan kesadaran pengelolaan zakat yang harus lebih profesional dan modern.
Andhi Irawan
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Determining the indirect value of a customer [PDF]
, 2008 The issue of accountability in marketing has led to a substantial and growing body of work on how to value customer relationships. Net present value methods (customer lifetime value / customer equity) have emerged as generally preferred ways to assess
Ryals, Lynette
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Measuring Risk-adjusted Customer Lifetime Value and its Impact on Relationship Marketing Strategies and Shareholder Value [PDF]
, 2005 The calculations which underlie efforts to balance marketing spending on customer acquisition and customer retention are usually based on either single- period customer profitability or forecasts of customer lifetime value (CLTV).
Ryals, Lynette, Knox, Simon
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Predicting customer lifetime value for hypermarket private label products
Journal of Business Economics and Management, 2017 This study develops a model to predict customer lifetime value for hypermarket private label products. It examines the relationships among store awareness, store image variables (i.e., service quality, price/value, convenience, and product quality ...
Hsin-Hui Lin +5 more
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Measuring and managing customer relationship risk in business markets. [PDF]
, 2007 There have been repeated calls from top management and marketing academics for greater accountability in marketing so that the financial returns of marketing investments can be more robustly evaluated.
Ryals, Lynette, Knox, Simon
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Valuing Customer Portfolios under Risk-Return-Aspects: A Model-based Approach and its Application in the Financial Services Industry [PDF]
, 2008 For identifying and selecting the most profitable customers in terms of the shareholder value, the Customer Lifetime Val-ue (CLV) gained broad attention in marketing literature.
Heinrich, Bernd, Buhl, Hans Ulrich
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Customer Lifetime Value Prediction
International Journal of Advanced Research in Science, Communication and Technology, 2022 In this era of Internet, there are many lots of retailers in the e-commerce industry for whom the customers are assets. E-commerce means buying and selling the products through Internet in online mode. E-commerce established many employment opportunities to the people from anywhere because there is no direct interaction between the seller and the buyer.
null H S Yashaswini, null Prabhudeva S
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Profitable relationships with key customers: how suppliers manage pricing and customer risk [PDF]
, 2006 Increasingly, the measurement and management of customer profitability and customer lifetime value are recognized as important elements in marketing's contribution to shareholder value. In recent years numerous papers have been written about the value
Ryals, Lynette
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