Research on customer lifetime value based on machine learning algorithms and customer relationship management analysis model [PDF]
Heliyon, 2023 Customer lifetime value is one of the most important tasks for enterprises to maintain customer relationships. However, due to the limitations of using a single data mining method, the measurement of customer lifetime value under the condition of ...
Yuechi Sun, Haiyan Liu, Yu Gao
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A marketing view of the customer value: Customer lifetime value and customer equity
South African Journal of Business Management, 2013 Throughout this research the customer valuation trend in marketing is going to be reviewed, emphasizing Customer Lifetime Value and Customer Equity measures.
A. M. Estrella-Ramón +3 more
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Modeling churn using customer lifetime value [PDF]
European Journal of Operational Research, 2009 zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Bart Baesens, Christophe Croux
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Customer Profitability Analyses and Customer Lifetime Value [PDF]
MAB, 2015 The main objective of this paper is to compare two key approaches in the !eld of Customer Accounting (CA), namely Customer Pro!tability Analysis (CPA) and Customer Lifetime Value (CLV).
Ashok Sridhar, Michael Corbey
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Modeling Customer Lifetime Value [PDF]
Journal of Service Research, 2006 As modern economies become predominantly service-based, companies increasingly derive revenue from the creation and sustenance of long-term relationships with their customers. In such an environment, marketing serves the purpose of maximizing customer lifetime value (CLV) and customer equity, which is the sum of the lifetime values of the company’s ...
Sunil Gupta +2 more
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Unlocking high-value football fans: unsupervised machine learning for customer segmentation and lifetime value [PDF]
Frontiers in Sports and Active LivingIntroductionIn the modern competitive landscape of football, clubs are increasingly leveraging data-driven decision-making to strengthen their commercial positions, particularly against rival clubs.
Karim Chouaten +5 more
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Modeling Customer Lifetime Value Under Uncertain Environment. [PDF]
Neutrosophic Sets and Systems, 2021 Customer lifetime value (CLV) is an essential measure to determine the level of profitability of a customer to a firm. Customer relationship management treats CLV as the most significant factor for measuring the level of purchases and, consequently ...
Eman AboElHamd +4 more
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Key Propelling of Customer Lifetime Value in Iranian Sports Clubs [PDF]
Sports Business Journal, 2023 Purpose: The current research was conducted to identify the key Propelling of customer lifetime value in sports clubs of Iran.Methodology: This research is practical in terms of purpose and mixed in nature and method.
Mahrokh Rajabi Asli +3 more
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Engaging in customer citizenship behaviours to predict customer lifetime value [PDF]
Journal of Marketing Analytics, 2022 The aim of this study is to analyse the research gap of the relationship between customer citizenship behaviour (CCB) and customer lifetime value (CLV) in the customer engagement framework (CE).
Segarra-Moliner J, Moliner-Tena M.
europepmc +4 more sources
FORECASTING CUSTOMER FUTURE BEHAVIOR IN RETAIL BUSINESS USING MACHINE LEARNING MODELS
Scientific Journal of Astana IT University, 2022 The ability to forecast customers’ future purchases, lifetime value, and churn are fundamental tasks in business management. These tasks become more complicated when the relationship between customers and business is not contractual.
Shyngys Akhmetbek
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