Predicting Customer Lifetime Value Based on Financial and Demographic Characteristics Using GMDH Neural Network Case Study: Individual Customers of a Private Bank of Iran [PDF]
مدیریت بازرگانی, 2017 The role of customer relationship management as a strategic tool in development of manufacturing and service organizations, and also acquisition and retention customers in competitive industries, is undeniable.
امیر خانلری +2 more
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Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers [PDF]
کاوشهای مدیریت بازرگانی, 2020 Customers not only buy products from a company but also create values for it in other ways. Nowadays, customer engagement is in the center of the attention of corporate executives so as to create value for their company.
Abdolhamid Ebrahimi +3 more
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Clustering and Prediction Model of Customer Lifetime Value (Case Studies: IRAN National Center for Numbering Goods and Services) [PDF]
چشمانداز مدیریت صنعتی, 2020 One of the important topics in this field is Customer Lifetime value(CLV) that means how much profit a customer generates in his lifetime for a company. The main goal of this research is presenting a model for clustering and predicting customer lifetime ...
Fateme Nabizade, Saeed Rouhani
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Lifetime value in business process
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2011 The paper focuses on lifetime value assessment and its implementation and application in business processes. The lifetime value is closely connected to customer relationship management.
Martin Souček, Jana Turčínková
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CUSTOMER SEGMENTATION ANALYSIS BASED ON THE CUSTOMER LIFETIME VALUE METHOD
Jurnal Aplikasi Manajemen, 2019 Companies need to understand the customers’ data better in all aspects. Detecting similarities and differences among customers, predicting their behaviors, proposing better options and opportunities tocustomers became very important for customer-company ...
edwin agung pratomo +2 more
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At-Taradhi: Jurnal Studi Ekonomi, 2019 Latar belakang penelitian ini adalah pengembangan Ekonomi Islam yang semakin cepat dan kesadaran pengelolaan zakat yang harus lebih profesional dan modern.
Andhi Irawan
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Predicting customer lifetime value for hypermarket private label products
Journal of Business Economics and Management, 2017 This study develops a model to predict customer lifetime value for hypermarket private label products. It examines the relationships among store awareness, store image variables (i.e., service quality, price/value, convenience, and product quality ...
Hsin-Hui Lin +5 more
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Customer Lifetime Value Prediction
International Journal of Advanced Research in Science, Communication and Technology, 2022 In this era of Internet, there are many lots of retailers in the e-commerce industry for whom the customers are assets. E-commerce means buying and selling the products through Internet in online mode. E-commerce established many employment opportunities to the people from anywhere because there is no direct interaction between the seller and the buyer.
null H S Yashaswini, null Prabhudeva S
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Classification of Legal Customers and Prediction of their Profitability using Customer Lifetime Value and Markov Chain (Case: A private bank in Iran) [PDF]
Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī, 2017 Nowadays, customers are the most important sources of income for financial institutions and banks. According to the privatization process in the country and financial restrictions of banks, it is necessary to maintain and attract more profitable ...
Mohammad Taghi Taghavifard
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The influence of customer value on word of mouth: a study of a financial services company in Brazil [PDF]
Revista Brasileira de Gestão De Negócios, 2018 Purpose – Our study analyzes the non-linear effect of customer lifetime value (CLV), which accounts for the revenue accumulated over the lifetime of a customer relationship, calculated using a discount rate, on customer referral value (CRV), which ...
Sandro Bonfim da Costa +2 more
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