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Klusterisasi Customer Lifetime Value dengan Model LRFM menggunakan Algoritma K-Means
Penelitian ini bertujuan menghasilkan nilai Customer Lifetime Value (CLV) pada setiap segmen pelanggan dengan menggunakan algoritma K-means dalam melakukan klusterisasi pelanggan.
Siti monalisa
doaj +1 more source
ABSTRACT The biopharmaceutical industry increasingly relies on single‐use technologies (SUT) for operational flexibility. For a long time, SUT was considered more sustainable than stainless‐steel (SST) systems due to water and energy savings. This study re‐evaluates this paradigm via a detailed bottom‐up analysis of the SUT carbon footprint at the 2000
Jan Reiners +4 more
wiley +1 more source
Customer Lifetime Value Models: A literature Survey
Customer Lifetime Value (CLV) is known as an important concept in marketing and management of organizations to increase the captured profitability. Total value that a customer produces during his/her lifetime is named customer lifetime value.
MohammadJafar Tarokh +1 more
doaj
MARKET SHARE AND CUSTOMER EQUITY MEASUREMENT USING MARKOV CHAIN
Various techniques have been developed to measure firm's market share and the return on investment (ROI) of firm's marketing expenditures. However, most of those techniques are usually used to assess the past performance of a marketing program, using ...
Asnan Furinto +2 more
doaj +1 more source
ABSTRACT The level of human cognition has enabled advancements in technologies that enable planetary and space exploration with discoveries and innovations. The understanding of human cognition and the evolution of cognition in other species, alongside advances in neuroscience, serve as catalysts for the neurology revolution aimed at enhancing human ...
Paul Olowoyo +2 more
wiley +1 more source
Introducing a Novel Model to Determine CLV [PDF]
Customer Relationship Management (CRM) is a productive tool for monitoring the customer and recognizing their characteristics, behaviors, and his/her requirements and anticipating his/her reactions in order to establish a long term and strong relation ...
Jafar Razmi, Arash Ghanbari
doaj
Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company) [PDF]
By the emerge of competitive markets and continuous changes, organizations have found that they are not faced with growing economy and markets, so each customer has its own special value.
Morteza Maleki Minbashrazgah +2 more
doaj +1 more source
A Business Framework for Product Take‐Back—A Structured Multiple‐Case Analysis
ABSTRACT The potential of take‐back systems remains largely unrealized as initiatives have proven difficult to implement in practice. The question is why we do not see more take‐back systems given the substantial environmental benefits. We try to understand the challenges and stumbling blocks in setting up take‐back from a business perspective.
Rasmus Jørgensen, Torben Pedersen
wiley +1 more source
Examining the impact of price sensitivity on customer lifetime value: empirical analysis
This study examines how price sensitivity parameters affect customer lifetime value in the luxury business. Quality, position, information, time, and customer lifetime were examined as price sensitivity factors followed by a conceptual model and research
Sarah Ahmed Awaad +2 more
doaj +1 more source
Purpose: A number of customer metrics allow estimating customer profitability with methods such as the Customer Lifetime Value (CLV). However, investments in customer relationships carry the potential risk to destroy value and reduce profitability when ...
Raphael Damm, Carlos Rodríguez Monroy
doaj +1 more source

