Results 41 to 50 of about 6,417,121 (186)

Klusterisasi Customer Lifetime Value dengan Model LRFM menggunakan Algoritma K-Means

Jurnal Teknologi Informasi dan Ilmu Komputer, 2018
Penelitian ini bertujuan menghasilkan nilai Customer Lifetime Value (CLV) pada setiap segmen pelanggan dengan menggunakan algoritma K-means dalam melakukan klusterisasi pelanggan.
Siti monalisa
doaj   +1 more source

Customer Lifetime Value Models: A literature Survey

International Journal of Industrial Engineering and Production Research, 2013
Customer Lifetime Value (CLV) is known as an important concept in marketing and management of organizations to increase the captured profitability. Total value that a customer produces during his/her lifetime is named customer lifetime value.
MohammadJafar Tarokh, Mahsa EsmaealiGookeh   +1 more
doaj  

MARKET SHARE AND CUSTOMER EQUITY MEASUREMENT USING MARKOV CHAIN

Manajemen dan Bisnis, 2012
Various techniques have been developed to measure firm's market share and the return on investment (ROI) of firm's marketing expenditures. However, most of those techniques are usually used to assess the past performance of a marketing program, using ...
Asnan Furinto, Yaya Heryadi, Tri Asih Budiono   +2 more
doaj   +1 more source

iValue: A Knowledge-based System for Estimating Customer Prospect Value

, 2012
In the past, companies changed their focus from product-oriented within marketing to demand-oriented within quality improvement. Today, they emphasize customer service, customer loyalty, and customer profitability.
Chang, Wei-Lun
core   +1 more source

Introducing a Novel Model to Determine CLV [PDF]

Journal of Information Technology Management, 2009
Customer Relationship Management (CRM) is a productive tool for monitoring the customer and recognizing their characteristics, behaviors, and his/her requirements and anticipating his/her reactions in order to establish a long term and strong relation ...
Jafar Razmi, Arash Ghanbari
doaj  

Customer metrics and firm value [PDF]

, 2006
Die Dissertation verfolgt zwei Ziele: (1) Detaillierte Analyse der Zusammenhänge zwischen Kundenkenngrößen, Erfolgsmaßen des wertbasierten Kundenmanagements und insbesondere dem Unternehmenswert, (2) Entwicklung eines Ansatzes zur externen ...
Wiesel, Thorsten
core  

Examining the impact of price sensitivity on customer lifetime value: empirical analysis

Cogent Business & Management
This study examines how price sensitivity parameters affect customer lifetime value in the luxury business. Quality, position, information, time, and customer lifetime were examined as price sensitivity factors followed by a conceptual model and research
Sarah Ahmed Awaad, Wael Kortam, Nihal Ayad   +2 more
doaj   +1 more source

A review of the customer lifetime value as a customer profitability measure in the context of customer relationship management

Intangible Capital, 2011
Purpose: A number of customer metrics allow estimating customer profitability with methods such as the Customer Lifetime Value (CLV). However, investments in customer relationships carry the potential risk to destroy value and reduce profitability when ...
Raphael Damm, Carlos Rodríguez Monroy
doaj   +1 more source

Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company) [PDF]

‫مدیریت بازرگانی, 2016
By the emerge of competitive markets and continuous changes, organizations have found that they are not faced with growing economy and markets, so each customer has its own special value.
Morteza Maleki Minbashrazgah, Azim Zarei, Zahedeh Hajiloo   +2 more
doaj   +1 more source

User activity to enhance customer lifetime value modeling in contractual streaming industry

Journal of Economy and Technology
This article presents a model for Customer Lifetime Value (CLV) tailored to the subscription-based streaming industry, incorporating both contractual dynamics and user activity.
Eudes Adiba, Maurice Comlan, Eugéne C. Ezin, Nesta Kouzounhoue   +3 more
doaj   +1 more source