Results 61 to 70 of about 152,990 (335)
A Business Framework for Product Take‐Back—A Structured Multiple‐Case Analysis
ABSTRACT The potential of take‐back systems remains largely unrealized as initiatives have proven difficult to implement in practice. The question is why we do not see more take‐back systems given the substantial environmental benefits. We try to understand the challenges and stumbling blocks in setting up take‐back from a business perspective.
Rasmus Jørgensen, Torben Pedersen
wiley +1 more source
Predicting Customer Lifetime Value in Multi-Service Industries [PDF]
Customer lifetime value (CLV) is a key-metric within CRM. Although, a large number of marketing scientists and practitioners argue in favor of this metric, there are only a few studies that consider the predictive modeling of CLV.
Donkers, A.C.D. (Bas) +2 more
core
ABSTRACT Rapid technological change, shorter lifecycles and rising demand for electrical and electronic equipment (EEE) are increasing waste electrical and electronic equipment (WEEE) and emphasise the need for a circular economy. This paper identifies barriers and enablers of the circular transition in EEE and outlines interventions.
Aya Abdelmeguid, Lucia Corsini
wiley +1 more source
User activity to enhance customer lifetime value modeling in contractual streaming industry
This article presents a model for Customer Lifetime Value (CLV) tailored to the subscription-based streaming industry, incorporating both contractual dynamics and user activity.
Eudes Adiba +3 more
doaj +1 more source
Managing Consumer Fairness Perceptions to Increase Lifetime Customer Value [PDF]
Nikki Lee-Wingate's poster discussing consumer perceptions of fairness and how to use that to increase lifetime customer ...
Wingate, Nikki
core
Business process management tools as a measure of customer-centric maturity [PDF]
In application of business process management (BPM) tools in European commercial sectors, this paper examines current maturity of customer centricity construct (CC) as an emerging dimension of competition and as a potential strategic management direction
Hitz, Christian, Vojvodic, Mag. Milomir
core +1 more source
Customer Lifetime Value Prediction Using Embeddings [PDF]
10 pages, 11 ...
Benjamin Paul Chamberlain +4 more
openaire +2 more sources
ABSTRACT Circular economy (CE) is increasingly adopted by the manufacturing industry to decouple economic growth from environmental impacts by optimizing resource use and minimizing waste generation. Nevertheless, circular manufacturing often triggers systemic responses that diminish or offset their potential environmental gains, resulting in the so ...
Mariantonietta Ferrante +2 more
wiley +1 more source
Fuzzy indicators for customer retention
It is widely known that market orientation (MO) and customer value help companies achieve sustainable sales growth over time. Nevertheless, one cannot ignore the existence of a gap on how to measure this relationship.
Leslier Valenzuela-Fernández +3 more
doaj +1 more source
Marketing implications of traditional and ICT-mediated leisure activities [PDF]
This study investigates the role of traditional and information and communication technology (ICT)-mediated leisure activities in consumer behaviour.
Lee, R.Y., Murphy, J., Zorn, S.F.
core +1 more source

