Customer churn prediction using machine learning and customer lifetime value analysis at Eurotel
, 2021 Every CFO should invest in getting to know the organisation’s customers. After all, building long-term and valuable customer relationships is an important driver of value creation.
Stouthuysen, Kristof +4 more
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Predicting Customer Lifetime Value in Multi-Service Industries [PDF]
Customer lifetime value (CLV) is a key-metric within CRM. Although, a large number of marketing scientists and practitioners argue in favor of this metric, there are only a few studies that consider the predictive modeling of CLV.
Jong, M.G. de +2 more
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Creating profitable customers through the magic of data mining. [PDF]
, 2003 In the early days of relationship marketing, its proponents argued for customer retention on the grounds that this would increase the lifetime value of the customer and, by extension, that this would increase overall corporate profitability. Research,
Ryals, Lynette
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"Customer Lifetime Value and RFM Data: Accounting Your Customers: One by One" [PDF]
A customer behavior model that permits the estimation of customer lifetime value (CLV) from standard RFM data in "non-contractual" setting is developed by extending the hierarchical Bayes (HB) framework of the Pareto/NBD model (Abe 2008).
Makoto Abe
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Presenting a Model for Calculating ISACO Customers Lifetime Value by Markov Chain using data mining techniques [PDF]
International Journal of Industrial Engineering and Production Research, 2019 One of the key issues in the studies on customer relationship management (CRM) and modalities of marketing budget allocation is to calculate the customer’s lifetime value and applying it to macro-management decisions.
maryam shekary Ashkezary +2 more
doaj +1 more source
Predicting Customer Potential Value: an application in the insurance industry [PDF]
For effective Customer Relationship Management (CRM), it is essential to have information on the potential value of customers. Based on the interplay between potential value and realized value, managers can devise customer specific strategies.
Verhoef, P.C., Donkers, A.C.D.
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Customer Profitability Segmentation for SMEs Case Study: Network Equipment Company [PDF]
International Journal of Research in Industrial Engineering, 2013 It is important to segment the most profitable customers of a company. Many CRM researchers have been performed to calculate customer profitability and develop a comprehensive model of it.
A. Mesforoush, M.J. Tarokh
doaj +2 more sources
Customer Clustering Based on Customer Lifetime Value: A Case Study of an Iranian Bank
International Journal of Information and Communication Technology Research, 2015 Customer lifetime value (CLV) as a quantifiable parameter plays an important role in customer clustering. Clustering based on CLV helps organizations to form distinct customer groups, reveal buying patterns, and create longterm relationships with their ...
Arezoo Nekooei, Mohammad Jafar Tarokh
doaj
Journal of Science and EducationThis study explores the influence of Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Blockchain Technology on consumer experience in modern coffee shops in Medan.
Edi Winata, Ade Rahma Ayu, Iswandi Idris
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THE STRATEGIC IMPORTANCE OF AFTER-SALES SERVICES FOR THE INSURANCE OF GROWTH IN CUSTOMER-VALUE-ORIENTED MANAGEMENT: AN OBSERVATION OF SMALL- AND MEDIUM-SIZED INDUSTRIAL GOODS MANUFACTURERS [PDF]
Small and medium-sized companies in the investment goods industry find themselves more and more often confronted with radical changes in the conditions of their business environments. The access to one dimensional growth just by selling physical products
Tobias Irion, Nora Oettgen, Tim Bendig
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