Results 71 to 80 of about 6,417,121 (186)

Unlocking high-value football fans: unsupervised machine learning for customer segmentation and lifetime value

Frontiers in Sports and Active Living
IntroductionIn the modern competitive landscape of football, clubs are increasingly leveraging data-driven decision-making to strengthen their commercial positions, particularly against rival clubs.
Karim Chouaten, Karim Chouaten, Cristian Rodriguez Rivero, Cristian Rodriguez Rivero, Frank Nack, Max Reckers   +5 more
doaj   +1 more source

MODELING CUSTOMER LIFETIME VALUE WITH MARKOV CHAIN IN THE INSURANCE INDUSTRY

Barekeng
In the competitive insurance industry, accurately predicting Customer Lifetime Value (CLV) is vital for sustaining long-term profitability and optimizing resource allocation.
Adilan Widyawan Mahdiyasa, Udjianna Sekteria Pasaribu, Kurnia Novita Sari   +2 more
doaj   +1 more source

Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage [PDF]

The role of customer value has been largely recognized over time by the firms as an instrument towards stimulating market share and profit optimization.
Rajagopal
core  

Enhanced Customer Lifetime Value Modeling: Integrating Conformity and Network Influence Through Sentiment Analysis

IEEE Access
The growing use of online social networks has intensified the focus on customer lifetime value (CLV), particularly how social conformity and influence shape purchasing decisions. Traditional CLV models have primarily captured positive interactions within
Niloofar Nazerian, Babak Amiri
doaj   +1 more source

Customer LifeTime Value

, 2014
Relatório de estágio do mestrado em Gestão, apresentado à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Coelho, António Fery Antunes e António Oliveira Antunes.
openaire   +1 more source

Managing customer relationships: Should managers really focus on the long term? [PDF]

Researchers and business thought leaders have emphasized that, towards maximizing the lifetime value of customers, firms must manage customer relationships for the long term.
Villanueva, Julian, Chen, Yuxin, Bhardwaj, Pradeep, Balasubramanian, Sridhar   +3 more
core  

A logistic regression approach to estimating customer profit loss due to lapses in insurance [PDF]

This article focuses on business risk management in the insurance industry. A methodology for estimating the profit loss caused by each customer in the portfolio due to policy cancellation is proposed.
Montserrat Guillén, Ana María Pérez-Marín   +1 more
core  

Segmentasi Pelanggan Menggunakan Kerangka LRFMV dan Algoritma K-Means untuk Optimalisasi Strategi Pemasaran

Edumatic
In this competitive digital era, customer behavior is key to maintaining loyalty and increasing profitability. This study aims to implement customer segmentation using the Length, Recency, Frequency, Monetary, Volume (LRFMV) approach and the K-Means ...
A. Nolly Sandra Wawagalang, Syahrullah Syahrullah, Rizka Ardiyansyah, Dwi Shinta Angreni, Septiano Anggun Pratama, Deny Wiria Nugraha   +5 more
doaj   +1 more source

Exploring Customer Value Formation: A Customer Dominant Logic Perspective [PDF]

, 2010
This paper extends current discussions about value creation and proposes a customer dominant value perspective. A customer-dominant marketing logic positions the customer in the center, rather than the service provider/producer or the interaction or the ...
Strandvik, Tore, Voima, Päivi, Heinonen, Kristina   +2 more
core  

Three dimensional modelling of customer satisfaction, retention and loyalty for measuring quality of service [PDF]

, 2009
This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.The aim of this thesis is to propose a model that explains the relationship between customer satisfaction, retention and loyalty based on service quality ...
Pezeshki, Vahid
core   +2 more sources