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, 2009 The evaluation of the relationship with the customer and related benefits has become akey point for a company’s competitive advantage. Consequently, interest in keyconcepts, such as customer lifetime value and churn has increased over the years.However ...
de Oliveira Lima, Elen
core
Corporate Decarbonization via Technology and Management
Business Strategy and the Environment, EarlyView.ABSTRACT This study provides a comprehensive overview of key findings on decarbonization, advanced technologies, and management strategies, highlighting emerging themes shaping the field. Advanced technologies enhance carbon reduction through efficiency, real‐time monitoring, and optimizing resource optimization.
Heidy Montero‐Teran +2 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The role of artificial intelligence (AI) in achieving sustainability goals has garnered attention in academic literature. While AI has been argued to be crucial in addressing circularity challenges, organizations face challenges in configuring a business model.
Jian Wang +4 more
wiley +1 more source
"Customer Lifetime Value and RFM Data: Accounting Your Customers: One by One" [PDF]
A customer behavior model that permits the estimation of customer lifetime value (CLV) from standard RFM data in "non-contractual" setting is developed by extending the hierarchical Bayes (HB) framework of the Pareto/NBD model (Abe 2008).
Makoto Abe
core
Moving from Customer Lifetime Value to Customer Equity [PDF]
, 2009 We study the consequence of moving from Customer Lifetime Value maximization to Customer Equity maximization. Customer equity has traditionally been seen as the discounted sum of the lifetime earnings from all current and future customers and thus it has
Dreze, Xavier +3 more
core +1 more source
Empowering Circular Startups: Unveiling the Blueprint for Circular Business Models
Business Strategy and the Environment, EarlyView.ABSTRACT Circular startups are increasingly recognized as key drivers in the transition toward a circular economy. Yet the business models (BMs) through which these startups operationalize circularity remain poorly understood, limiting the ability of entrepreneurial ecosystem actors to offer effective support.
Ann‐Sophie Finner +2 more
wiley +1 more source
Presenting a Model for Calculating ISACO Customers Lifetime Value by Markov Chain using data mining techniques [PDF]
International Journal of Industrial Engineering and Production Research, 2019 One of the key issues in the studies on customer relationship management (CRM) and modalities of marketing budget allocation is to calculate the customer’s lifetime value and applying it to macro-management decisions.
maryam shekary Ashkezary +2 more
doaj +1 more source
Navigating the Double Edge of Product‐Service Systems: User Behavior, Adoption, and Rebound Effects
Business Strategy and the Environment, EarlyView.ABSTRACT Product‐service systems (PSS) have been considered a promising approach to operationalizing the circular economy. Although many studies have outlined the potential sustainability gains of PSS solutions, it is still unclear what factors drive PSS adoption and how behavioral changes result in rebound effects, undermining their potential ...
Marina Fernandes Aguiar +3 more
wiley +1 more source
Customer metrics and firm value
, 2006 Die Dissertation verfolgt zwei Ziele: (1) Detaillierte Analyse der Zusammenhänge zwischen Kundenkenngrößen, Erfolgsmaßen des wertbasierten Kundenmanagements und insbesondere dem Unternehmenswert, (2) Entwicklung eines Ansatzes zur externen ...
Wiesel, Thorsten
core
Business Strategy and the Environment, EarlyView.ABSTRACT Many firms set ambitious sustainability goals but these are frequently “displaced” by proxy goals that are easier to track and measure. However, the specific types of goal conflicts that follow from this displacement are poorly understood. We conducted a case study of circular innovation initiatives at a global MedTech company and identified ...
Wiebke Reim +2 more
wiley +1 more source