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THE CUSTOMER LIFETIME VALUE CONCEPT AND ITS CONTRIBUTION TO CORPORATE VALUATION [PDF]
The shareholder value and the customer lifetime value approach are conceptually and methodically analogous. Both concepts calculate the value of a particular decision unit by discounting the forecasted net cash flows by the risk-adjusted cost of capital.
Hans H.Bauer +2 more
core
Customer value from acustomer perspective: acomprehensive review [PDF]
, 2018 The value concept is one of marketing theory's basic elements. Identifying and creating customer value (CV) - understood as value for customers - is regarded as an essential prerequisite for future company success.
Graf, Albert, Maas, Peter
core
Business Strategy and the Environment, EarlyView.ABSTRACT Many firms set ambitious sustainability goals but these are frequently “displaced” by proxy goals that are easier to track and measure. However, the specific types of goal conflicts that follow from this displacement are poorly understood. We conducted a case study of circular innovation initiatives at a global MedTech company and identified ...
Wiebke Reim +2 more
wiley +1 more source
Managing customer relationships: Should managers really focus on the long term? [PDF]
Researchers and business thought leaders have emphasized that, towards maximizing the lifetime value of customers, firms must manage customer relationships for the long term.
Balasubramanian, Sridhar +3 more
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Personalised e-customer relationship management models and system [PDF]
, 2013 University of Technology, Sydney. Faculty of Engineering and Information Technology.Electronic Customer Relationship Management (eCRM), and analytical eCRM in particular, is currently one of the most active research topics in the area of customer ...
Lin, H
core
Consumers' Intention to Use Circular Business Models: A Configurational Analysis
Business Strategy and the Environment, EarlyView.ABSTRACT Circular business models (CBMs) integrate ecological sustainability and resource efficiency into core business strategies, but their success depends on consumers' intention to use. Grounded in expectancy–value theory, this study investigates how product‐related factors (perceived usefulness, convenience, value for money, and performance risk ...
Christof Falkenberg +4 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The transition toward circular fashion is widely promoted as a pathway to sustainable development, yet consumer resistance continues to hinder the adoption of circular business models across resale, rental, repair, and remaking. Existing research identifies numerous consumer barriers, but insights remain fragmented, model‐specific, and largely
Sophie Rasfeld
wiley +1 more source
eCRM in the Travel Industry [PDF]
, 2001 We are bombarded with Internet forecasts and statistics every day, however there is little doubt that the Internet has permanently changed the face of travel promotion and distribution.
Alford, Philip
core
Leading the Loop: Anchor‐Led Orchestration in Nascent Circular Ecosystems—A Qualitative Case Study
Business Strategy and the Environment, EarlyView.ABSTRACT The transition towards a circular economy necessitates coordinated, systemic change across value chains. Yet the role of anchor firms in initiating and orchestrating nascent circular ecosystems remains underexplored. Using an inductive, qualitative single‐case design, we analyse a German mid‐sized entrepreneurial firm, drawing on 21 interviews
Johann Felix Mader, Patrick Spieth
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The transition to a circular economy (CE) requires organizations to move beyond linear production systems toward regenerative, resource‐efficient models. For small and medium‐sized enterprises (SMEs), this transition is especially demanding due to constrained financial, technological, and human resources.
Hadi Zarea
wiley +1 more source