MODELING CUSTOMER LIFETIME VALUE WITH MARKOV CHAIN IN THE INSURANCE INDUSTRY
BarekengIn the competitive insurance industry, accurately predicting Customer Lifetime Value (CLV) is vital for sustaining long-term profitability and optimizing resource allocation.
Adilan Widyawan Mahdiyasa +2 more
doaj +1 more source
Database Marketing In Travel And Tourism [PDF]
, 1999 An increasing number of organisations are developing customer databases in a bid to get closer to their customers and gain competitive advantage. This report investigates the practice of database marketing among different travel and tourism sectors ...
Alford, Philip
core
Exploring Supply Chain Visibility for Circularity: A Delphi Approach
Business Strategy and the Environment, EarlyView.ABSTRACT Circular supply chains (CSCs) depend on enhanced supply chain visibility (SCV) to track and manage resource flows and thereby enable efficient decision‐making. Despite confronting silo mentalities, fragmented information, technological barriers, resistance to change, and a lack of standardization, data sharing remains crucial for SCV and ...
Tarun Kumar Agrawal +7 more
wiley +1 more source
IEEE AccessThe growing use of online social networks has intensified the focus on customer lifetime value (CLV), particularly how social conformity and influence shape purchasing decisions. Traditional CLV models have primarily captured positive interactions within
Niloofar Nazerian, Babak Amiri
doaj +1 more source
Donor Retention: What Do We Know & What Can We Do About It? [PDF]
, 2013 Donor retention is key to a sustainable base of individual giving. What drives customers to stay, and what affects their behavior?
Adrian Sargeant
core
Moderating Effects of Customer Lifetime Value and Referral Value on Customer Service of Frontline Employees for Customer and Organizational Satisfaction: A Comparative Analysis [PDF]
, 2020 Dhameeth Dhameeth +3 more
openalex +1 more source
Fueling Tomorrow: Scenario Planning for the Future of Gas Stations
Business Strategy and the Environment, EarlyView.ABSTRACT Transport electrification is reshaping the service infrastructures that mediate everyday mobility, yet most electrification scenario studies remain macrolevel and offer limited insight into how incumbent forecourt (gas‐station) networks can adapt under deep uncertainty.
Joao Gabriel Rosa +2 more
wiley +1 more source
Customer Profitability Segmentation for SMEs Case Study: Network Equipment Company [PDF]
International Journal of Research in Industrial Engineering, 2013 It is important to segment the most profitable customers of a company. Many CRM researchers have been performed to calculate customer profitability and develop a comprehensive model of it.
A. Mesforoush, M.J. Tarokh
doaj
El valor del cliente en relaciones contractuales con estimaciones inciertas. [PDF]
The Customer Lifetime Value (CLV ) concept has been highly used in the marketing area over the years. In this paper the authors present some useful extensions for the case of uncertain data.
Gil Lafuente, Ana María +1 more
core
Classification of customer lifetime value models using Markov chain [PDF]
, 2017 Dony Permana +3 more
openalex +1 more source