Linking customer big data analytics to firm performance: evidence from B2B organizations in an emerging market context. [PDF]
Soomro YA, Baeshen Y.
europepmc +1 more source
How Consumers Contest Legitimacy: Skepticism Toward Corporate Social Responsibility
ABSTRACT Consumer skepticism toward Corporate Social Responsibility (CSR) initiatives operates not only as an individual‐level response but also as a societal governance mechanism that disciplines firms and reshapes organizational legitimacy. Drawing on in‐depth interviews with consumers in an emerging Latin American economy, this study advances an ...
Francine Zanin Bagatini +2 more
wiley +1 more source
A probabilistic framework for effective battery energy storage sizing in microgrids with demand response. [PDF]
Alamir N +4 more
europepmc +1 more source
ABSTRACT Recent scholarship shows growing interest in the circular economy (CE) approach, which promotes resource‐efficient, community‐friendly activities. However, scientific evidence is still needed on the synergies and trade‐offs between CE and community development (CD).
Michael Odei Erdiaw‐Kwasie +6 more
wiley +1 more source
Leveraging artificial intelligence for predictive customer churn modeling in telecommunications: a framework for enhanced customer relationship management. [PDF]
Abdelhady MG, Mohamed KA.
europepmc +1 more source
ABSTRACT Sustainability assessment advances corporate social responsibility toward inclusive development. Widely recognized approaches prove inadequate for micro, small, and medium enterprises (MSMEs), resulting in fragmented proliferation that hinders cumulative knowledge.
Luísa Couto Gonçalves de Souza +2 more
wiley +1 more source
Marketing analytics in banking 4.0: A two-stage explainable AI framework for high-accuracy and well-calibrated predictions. [PDF]
Nasir F +3 more
europepmc +1 more source
ABSTRACT Integrating sustainability not only into corporate strategy and product design is essential to address pressing global challenges. This study proposes a framework that integrates social life cycle assessment (S‐LCA) into time‐driven activity‐based costing (TD‐ABC) to manage both social and economic issues by assessing social impacts across ...
Widiene Essouid +4 more
wiley +1 more source
Integrating Business Intelligence and CRM Systems With a Machine Learning Approach for Predictive Customer Retention in E-Commerce. [PDF]
Zeinali M, Ramezani Asli L, Khalili MA.
europepmc +1 more source
ABSTRACT This research examines the synergistic influence of corporate social responsibility (CSR) and environmental, social, and governance (ESG) disclosure on green innovation (GI) within Romanian small and medium‐sized industrial enterprises. In light of growing regulatory requirements and the transformation toward a sustainable economy, the study ...
Melinda Timea Fülöp +1 more
wiley +1 more source

