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Managing customer relationships: Should managers really focus on the long term? [PDF]
Researchers and business thought leaders have emphasized that, towards maximizing the lifetime value of customers, firms must manage customer relationships for the long term.
Villanueva, Julian +3 more
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Beyond Closed Loops: Advancing Climate Change Mitigation by Collaborative Open Approaches
Business Strategy and the Environment, EarlyView.ABSTRACT Even as world leaders emphasize the urgency of limiting global warming, a slow transition to a circular economy persists. While climate mitigation efforts focus on renewable energy and efficiency measures, addressing the 45% of emissions from product manufacturing remains critical.
Anna‐Kristin Behnert +2 more
wiley +1 more source
EdumaticIn this competitive digital era, customer behavior is key to maintaining loyalty and increasing profitability. This study aims to implement customer segmentation using the Length, Recency, Frequency, Monetary, Volume (LRFMV) approach and the K-Means ...
A. Nolly Sandra Wawagalang +5 more
doaj +1 more source
Bank Customer Segmentation Using Data Mining [PDF]
مطالعات مدیریت بهبود و تحول, 2012 One of the important challenges in customer-based organizations is customer cognition, understanding difference between them and ranking them. Customer need-based segmentation was common in past years, but recently customer value as a quantifiable ...
Samaneh khajvand +2 more
doaj
A logistic regression approach to estimating customer profit loss due to lapses in insurance [PDF]
This article focuses on business risk management in the insurance industry. A methodology for estimating the profit loss caused by each customer in the portfolio due to policy cancellation is proposed.
Montserrat Guillén +1 more
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Defining Remanufacturing: A Key Business Strategy Advancing Industrial Circularity
Business Strategy and the Environment, EarlyView.ABSTRACT Remanufacturing is a key strategy in the circular economy, enabling substantial product value retention. However, inconsistent definitions across standards and legislation hinder global trade, core recovery and market acceptance. This study examines how remanufacturing is defined in laws and standards, and how these definitions impact industry
Erik Sundin +2 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Circular economy (CE) and social entrepreneurship (SE) are increasingly recognised as critical pathways for sustainable development, yet CE research often underplays social inclusion, particularly in low‐ and middle‐income countries (LMICs).
Maria L. Granados, Adeyemi Adelekan
wiley +1 more source
A New Model for the Calculation of Customer Life-time Value in Iranian Telecommunication Companies [PDF]
International Journal of Management, Accounting and Economics, 2015 In this paper, we proposed a new model to evaluate a customer's lifetime value, considering non-financial elements such as the customer’s churn probability, cooperation capability, willingness to refer, willingness to recommend, and innovation. We tested
Reza Samizadeh +3 more
doaj
Cross-Functional Processes in Customer Relationship Management [PDF]
Customer Relationship Management (CRM) is a strategic approach which involves creating a superior value for shareholders by developing relationships with certain categories of customers.
Cristian DUTU
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