How can Artificial Intelligence (AI) be used to manage Customer Lifetime Value (CLV)—A systematic literature review [PDF]
International Journal of Information Management Data InsightsCustomer Lifetime Value (CLV) represents the total worth of a customer to a company over time, aiding businesses in resource allocation and tailored marketing for profitability.
Edo Belva Firmansyah +2 more
doaj +6 more sources
Cogent Business & ManagementThis paper delves into the intricate interplay among Customer Lifetime Value (CLV), strategic marketing practices, and their impact on organizational financial performance.
Nafez Ali, Osama Samih Shabn
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Analisis Customer Relationship Management (CRM) terhadap Customer Relationship Quality (CRQ) dan Customer Lifetime Value (CLV) Rumah Zakat di Indonesia [PDF]
At-Taradhi: Jurnal Studi Ekonomi, 2019 Latar belakang penelitian ini adalah pengembangan Ekonomi Islam yang semakin cepat dan kesadaran pengelolaan zakat yang harus lebih profesional dan modern.
Andhi Irawan
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Procedia, Social and Behavioral Sciences, 2014 AbstractSegmentation is central to marketing strategy because different customer groups imply the need for different marketing mixes. The technique of segmenting a market also reveals profit opportunities and strategic matter for new competitors to challenge established market leaders.
Mohammad Safari Kahreh
exaly +3 more sources
Modeling Customer Lifetime Value Under Uncertain Environment. [PDF]
Neutrosophic Sets and Systems, 2021 Customer lifetime value (CLV) is an essential measure to determine the level of profitability of a customer to a firm. Customer relationship management treats CLV as the most significant factor for measuring the level of purchases and, consequently ...
Eman AboElHamd +4 more
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How AI competencies can make B2B marketing smarter: strategies to boost customer lifetime value [PDF]
Frontiers in Artificial IntelligenceThere has been a rapid rise in utilization of artificial intelligence (AI) in many different sectors in the last several years. However, business-to-business (B2B) marketing is one of the more notable examples.
Tayyeba Bashir +3 more
doaj +2 more sources
A CBR-Based and MAHP-Based Customer Value Prediction Model for New Product Development [PDF]
The Scientific World Journal, 2014 In the fierce market environment, the enterprise which wants to meet customer needs and boost its market profit and share must focus on the new product development. To overcome the limitations of previous research, Chan et al. proposed a dynamic decision
Yu-Jie Zhao, Xin-xing Luo, Li Deng
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Clustering and Prediction Model of Customer Lifetime Value (Case Studies: IRAN National Center for Numbering Goods and Services) [PDF]
چشمانداز مدیریت صنعتی, 2020 One of the important topics in this field is Customer Lifetime value(CLV) that means how much profit a customer generates in his lifetime for a company. The main goal of this research is presenting a model for clustering and predicting customer lifetime ...
Fateme Nabizade, Saeed Rouhani
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Predicting Customer Lifetime Value Based on Financial and Demographic Characteristics Using GMDH Neural Network Case Study: Individual Customers of a Private Bank of Iran [PDF]
مدیریت بازرگانی, 2017 The role of customer relationship management as a strategic tool in development of manufacturing and service organizations, and also acquisition and retention customers in competitive industries, is undeniable.
امیر خانلری +2 more
doaj +1 more source
The influence of customer value on word of mouth: a study of a financial services company in Brazil [PDF]
Revista Brasileira de Gestão De Negócios, 2018 Purpose – Our study analyzes the non-linear effect of customer lifetime value (CLV), which accounts for the revenue accumulated over the lifetime of a customer relationship, calculated using a discount rate, on customer referral value (CRV), which ...
Sandro Bonfim da Costa +2 more
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