Results 31 to 40 of about 663 (194)
Predicting e-commerce CLV with neural networks: The role of NPS, ATV, and CES
Journal of Economy and TechnologyAccurately predicting Customer Lifetime Value (CLV) is paramount in optimizing customer relationship management. This study introduces a novel deep learning approach, employing a neural network model to forecast CLV for a leading international e-commerce
Vahid Norouzi
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Intangible Capital, 2011 Purpose: A number of customer metrics allow estimating customer profitability with methods such as the Customer Lifetime Value (CLV). However, investments in customer relationships carry the potential risk to destroy value and reduce profitability when ...
Raphael Damm, Carlos Rodríguez Monroy
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Moving from Customer Lifetime Value to Customer Equity [PDF]
, 2009 We study the consequence of moving from Customer Lifetime Value maximization to Customer Equity maximization. Customer equity has traditionally been seen as the discounted sum of the lifetime earnings from all current and future customers and thus it has
Dreze, Xavier +3 more
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Using downside CAPM theory to improve customer lifetime value prediction in non-contractual setting [PDF]
Management Science Letters, 2013 Identifying and selecting the most profitable customers from a shareholder’s perspective is of great interest to marketing managers. One promising line in this regard is to explore the customer lifetime value and its profitable management over time ...
Amir Albadvi, Ashraf Norouzi
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An Empirical Analysis to Design Enhanced Customer Lifetime Value Based on Customer Loyalty: Evidences from Iranian Banking Sector [PDF]
Iranian Journal of Management Studies, 2012 The more a marketing paradigm evolves, the more long-term relationship with customers gains its importance. Also, the move towards a customer-centred approach to marketing, coupled with the increasing availability of customer transaction data, has led to
Mohammad Safari Kahreh +1 more
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INVESTIGATING THE IMPORTANCE OF CUSTOMER LIFETIME VALUE IN MODERN MARKETING - A LITERATURE REVIEW [PDF]
Annals of the University of Oradea: Economic Science, 2021 In this paper, we investigate the importance of Customer Lifetime Value (CLV) as part of the modern marketing strategy. There is no doubt that CLV is one of the most important metrics to be considered in Customer Relationship Management and Relationship ...
Adela-Laura POPA +2 more
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Klusterisasi Customer Lifetime Value dengan Model LRFM menggunakan Algoritma K-Means
Jurnal Teknologi Informasi dan Ilmu Komputer, 2018 Penelitian ini bertujuan menghasilkan nilai Customer Lifetime Value (CLV) pada setiap segmen pelanggan dengan menggunakan algoritma K-means dalam melakukan klusterisasi pelanggan.
Siti monalisa
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Applied AI Letters, Volume 7, Issue 2, June 2026.Industry Driven Competencies for MBA – Marketign Graduates. ABSTRACT In today's dynamic business environment, marketing professionals are expected to demonstrate a balanced mix of conceptual knowledge, technical skills, and behavioral competencies while addressing their customers.
Latha Arumugham +3 more
wiley +1 more source
Customer Clustering Based on Factors of Customer Lifetime Value with Data Mining Technique (Case Study: Software Industry) [PDF]
International Journal of Industrial Engineering and Production Research, 2022 Organizations have used Customer Lifetime Value (CLV) as an appropriate pattern to classify their customers. Data mining techniques have enabled organizations to analyze their customers’ behaviors more quantitatively.
Elaheh Bakhshizadeh +3 more
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