Results 31 to 40 of about 192 (158)
INVESTIGATING THE IMPORTANCE OF CUSTOMER LIFETIME VALUE IN MODERN MARKETING - A LITERATURE REVIEW [PDF]
Annals of the University of Oradea: Economic Science, 2021 In this paper, we investigate the importance of Customer Lifetime Value (CLV) as part of the modern marketing strategy. There is no doubt that CLV is one of the most important metrics to be considered in Customer Relationship Management and Relationship ...
Adela-Laura POPA +2 more
doaj
WIREs Data Mining and Knowledge Discovery, Volume 16, Issue 3, September 2026.AI and Big Data in Consumer Behavior Analysis. ABSTRACT The rapid expansion of digital consumer data has challenged traditional approaches to understanding behavior in digital marketing. Existing reviews often focus on individual methods and give limited guidance on how analytical techniques compare or how they should be selected for specific marketing
Leonidas Theodorakopoulos +1 more
wiley +1 more source
Applied AI Letters, Volume 7, Issue 2, June 2026.Industry Driven Competencies for MBA – Marketign Graduates. ABSTRACT In today's dynamic business environment, marketing professionals are expected to demonstrate a balanced mix of conceptual knowledge, technical skills, and behavioral competencies while addressing their customers.
Latha Arumugham +3 more
wiley +1 more source
Integrating social customer relationship management into customer lifetime value: Empirical evidence from Vietnamese banking [PDF]
Innovative MarketingType of the article: Research Article AbstractIn the context of rapid digital transformation in the banking sector of developing countries such as Vietnam, maintaining long-term customer value has become a critical challenge.
Nguyen Ha Thach +3 more
doaj +1 more source
IEEE AccessThe growing use of online social networks has intensified the focus on customer lifetime value (CLV), particularly how social conformity and influence shape purchasing decisions. Traditional CLV models have primarily captured positive interactions within
Niloofar Nazerian, Babak Amiri
doaj +1 more source
Customer Clustering Based on Factors of Customer Lifetime Value with Data Mining Technique (Case Study: Software Industry) [PDF]
International Journal of Industrial Engineering and Production Research, 2022 Organizations have used Customer Lifetime Value (CLV) as an appropriate pattern to classify their customers. Data mining techniques have enabled organizations to analyze their customers’ behaviors more quantitatively.
Elaheh Bakhshizadeh +3 more
doaj
Presenting a Model to Investigate the Factors Affecting CLV: A Case Study of Melli Bank Branches in Challus [PDF]
کاوشهای مدیریت بازرگانی, 2019 Nowadays, the issue of how to communicate with customers and maintain the relationship with them for long is of utmost importance because it affects the durability and stability of companies in the competitive situation.
Mohammad Rahim Esfidani +1 more
doaj +1 more source
IOP Conference Series: Materials Science and Engineering, 2019 Abstract There has been a significant growth of internet users over the past decade in Indonesia. The growth of internet users is followed by the growth of digital buyers. Most digital buyers in Indonesia make some transactions to purchase clothing which explains the phenomenon of e-commerce fashion growth.
M Dachyar, F M Esperanca, R Nurcahyo
openaire +1 more source
Enterprise Data Valuation—A Targeted Literature Review
Journal of Economic Surveys, Volume 40, Issue 1, Page 73-92, February 2026.ABSTRACT As digital transformation redefines business models, enterprise value increasingly depends on intangible assets, especially data, rather than traditional physical assets like buildings and equipment. Traditional accounting has long focused on valuing physical assets based on their anticipated future economic benefits, distinguishing between ...
Sai Krishnan Mohan +2 more
wiley +1 more source