CUSTOMER SEGMENTATION ANALYSIS BASED ON THE CUSTOMER LIFETIME VALUE METHOD
Jurnal Aplikasi Manajemen, 2019 Companies need to understand the customers’ data better in all aspects. Detecting similarities and differences among customers, predicting their behaviors, proposing better options and opportunities tocustomers became very important for customer-company ...
edwin agung pratomo +2 more
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Measure of CLV Toward Market Segmentation Approach in the Telecommunication Sector (Vietnam)
SAGE Open, 2021 This study is based on data used by a telecommunications industry over a period of 6 months, beginning July 1, 2018, until December 31, 2018. The approached model of customer lifetime value (CLV) was concerned on the sample size of 245,355 records made ...
Tu Van Binh +2 more
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User Preference Mining in Digital Community Based on CLV Preference Mining Model [PDF]
Nongye tushu qingbao xuebao, 2023 [Purpose/Significance] Digital communities have become a way for enterprises to manage users efficiently. The existing research on digital community rarely considers the importance of user behavior information and user's customer life cycle value to the ...
XIAO Yun, XU Huanhuan, XIAO Yayuan, ZHAO Youlin, PANG Hangyuan
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Intangible Capital, 2011 Purpose: A number of customer metrics allow estimating customer profitability with methods such as the Customer Lifetime Value (CLV). However, investments in customer relationships carry the potential risk to destroy value and reduce profitability when ...
Raphael Damm, Carlos Rodríguez Monroy
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A meta-learning based stacked regression approach for customer lifetime value prediction
Journal of Economy and Technology, 2023 Companies across the globe are keen on targeting potential high-value customers in an attempt to expand revenue, and this could be achieved only by understanding the customers more.
Karan Gadgil +2 more
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Predicting e-commerce CLV with neural networks: The role of NPS, ATV, and CES
Journal of Economy and TechnologyAccurately predicting Customer Lifetime Value (CLV) is paramount in optimizing customer relationship management. This study introduces a novel deep learning approach, employing a neural network model to forecast CLV for a leading international e-commerce
Vahid Norouzi
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Investigating the Effective Components on Customer Lifetime Value of Dairy Products in Tehran [PDF]
مجله اقتصاد و توسعه کشاورزیIn contemporary marketing, maintaining and enhancing customer loyalty toward a company's products or services has become a primary focus. Among the factors influencing customer loyalty is ethical marketing, a field of applied ethics related to the ...
F. Vajdi Hokm Abad +4 more
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An Empirical Analysis to Design Enhanced Customer Lifetime Value Based on Customer Loyalty: Evidences from Iranian Banking Sector [PDF]
Iranian Journal of Management Studies, 2012 The more a marketing paradigm evolves, the more long-term relationship with customers gains its importance. Also, the move towards a customer-centred approach to marketing, coupled with the increasing availability of customer transaction data, has led to
Mohammad Safari Kahreh +1 more
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Using downside CAPM theory to improve customer lifetime value prediction in non-contractual setting [PDF]
Management Science Letters, 2013 Identifying and selecting the most profitable customers from a shareholder’s perspective is of great interest to marketing managers. One promising line in this regard is to explore the customer lifetime value and its profitable management over time ...
Amir Albadvi, Ashraf Norouzi
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Klusterisasi Customer Lifetime Value dengan Model LRFM menggunakan Algoritma K-Means
Jurnal Teknologi Informasi dan Ilmu Komputer, 2018 Penelitian ini bertujuan menghasilkan nilai Customer Lifetime Value (CLV) pada setiap segmen pelanggan dengan menggunakan algoritma K-means dalam melakukan klusterisasi pelanggan.
Siti monalisa
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