Results 21 to 30 of about 663 (194)
Customer segmentation to identify key customers based on RFM model by using data mining techniques [PDF]
International Journal of Research in Industrial Engineering, 2022 Accurate identification, attracting, and keeping the customers particularly loyal Customer Relationship Management (CRM) with the goal of optimum allotment of resources and achievement to higher profit is not a competitive profit, but it is a life ...
Farahnaz Ahang +4 more
doaj +1 more source
Discrete Dynamics in Nature and Society, Volume 2022, Issue 1, 2022., 2022 Currently, Customers are struggling to retain their business in today’s competitive markets. Thus, the issue of customer churn becomes a significant challenge for the industries. In order to achieve this, it is vital to have an efficient churn prediction system. In this paper, we discuss methods for reducing features using PCA, Autoencoders, LDA, T‐SNE,
Seyed Mohammad Sina Mirabdolbaghi +2 more
wiley +1 more source
Predicting Customer Turnover Using Recursive Neural Networks
Wireless Communications and Mobile Computing, Volume 2021, Issue 1, 2021., 2021 The most valuable asset for a company is its customers’ base. As a result, customer relationship management (CRM) is an important task that drives companies. By identifying and understanding the valuable customer segments, appropriate marketing strategies can be used to enhance customer satisfaction and maintain loyalty, as well as increase company ...
Abdullah Jafari Chashmi +6 more
wiley +1 more source
Measure of CLV Toward Market Segmentation Approach in the Telecommunication Sector (Vietnam)
SAGE Open, 2021 This study is based on data used by a telecommunications industry over a period of 6 months, beginning July 1, 2018, until December 31, 2018. The approached model of customer lifetime value (CLV) was concerned on the sample size of 245,355 records made ...
Tu Van Binh +2 more
doaj +1 more source
Characterizing and Modeling the Role of Servant Leadership Style on the Customer Lifetime Value [PDF]
, 2022 Traditional theories of leadership are based on the hierarchical model in which followers at lower levels as organizational members are required to comply with the commands no longer meet the needs and expectations due to dynamic changes in the
Mohammad Safari,Milad Karimi
core +1 more source
CUSTOMER SEGMENTATION ANALYSIS BASED ON THE CUSTOMER LIFETIME VALUE METHOD
Jurnal Aplikasi Manajemen, 2019 Companies need to understand the customers’ data better in all aspects. Detecting similarities and differences among customers, predicting their behaviors, proposing better options and opportunities tocustomers became very important for customer-company ...
edwin agung pratomo +2 more
doaj +1 more source
User Preference Mining in Digital Community Based on CLV Preference Mining Model [PDF]
Nongye tushu qingbao xuebao, 2023 [Purpose/Significance] Digital communities have become a way for enterprises to manage users efficiently. The existing research on digital community rarely considers the importance of user behavior information and user's customer life cycle value to the ...
XIAO Yun, XU Huanhuan, XIAO Yayuan, ZHAO Youlin, PANG Hangyuan
doaj +1 more source
Customer Lifetime Value (CLV) in the Automotive E-commerce Space
International Journal For Multidisciplinary Research, 2023 Customer Lifetime Value (CLV) represents the total worth a customer brings to a business over their entire relationship. As e-commerce continues to disrupt industries, automotive companies are embracing digital platforms for vehicle sales and services, which presents new opportunities and challenges in measuring and optimizing CLV.
openaire +1 more source
A meta-learning based stacked regression approach for customer lifetime value prediction
Journal of Economy and Technology, 2023 Companies across the globe are keen on targeting potential high-value customers in an attempt to expand revenue, and this could be achieved only by understanding the customers more.
Karan Gadgil +2 more
doaj +1 more source
Investigating the Effective Components on Customer Lifetime Value of Dairy Products in Tehran [PDF]
مجله اقتصاد و توسعه کشاورزیIn contemporary marketing, maintaining and enhancing customer loyalty toward a company's products or services has become a primary focus. Among the factors influencing customer loyalty is ethical marketing, a field of applied ethics related to the ...
F. Vajdi Hokm Abad +4 more
doaj +1 more source