Results 51 to 60 of about 197 (159)

Marketing innovations and digital technologies: A systematic review, proposed framework, and future research agenda

Journal of Product Innovation Management, Volume 42, Issue 1, Page 144-165, January 2025.
Abstract In recent years, scholars and practitioners have increasingly recognized the profound impact of digital technologies (DTs) on reshaping organizations' value propositions and their ability to create, communicate, and deliver value to stakeholders.
Gerard A. Athaide, Jaihyun Jeon, S. P. Raj, K. Sivakumar, Guiyang Xiong   +4 more
wiley   +1 more source

User activity to enhance customer lifetime value modeling in contractual streaming industry

Journal of Economy and Technology
This article presents a model for Customer Lifetime Value (CLV) tailored to the subscription-based streaming industry, incorporating both contractual dynamics and user activity.
Eudes Adiba, Maurice Comlan, Eugéne C. Ezin, Nesta Kouzounhoue   +3 more
doaj   +1 more source

Comparative analysis of selected probabilistic customer lifetime value models in online shopping

Journal of Business Economics and Management, 2019
The selection of a suitable customer lifetime value (CLV) model is a key issue for companies that are introducing a CLV managerial approach in their online B2C relationship stores.
Pavel Jasek, Lenka Vrana, Lucie Sperkova, Zdenek Smutny, Marek Kobulsky   +4 more
doaj   +1 more source

MODELING CUSTOMER LIFETIME VALUE WITH MARKOV CHAIN IN THE INSURANCE INDUSTRY

Barekeng
In the competitive insurance industry, accurately predicting Customer Lifetime Value (CLV) is vital for sustaining long-term profitability and optimizing resource allocation.
Adilan Widyawan Mahdiyasa, Udjianna Sekteria Pasaribu, Kurnia Novita Sari   +2 more
doaj   +1 more source

Teoría de la incertidumbre aplicada al valor del cliente en situaciones contractuales con intervalos de confianza = The Uncertainty Theory assignment in the Customer Lifetime Valuation (CLV) for contractual settings with security intervals [PDF]

Revista de Métodos Cuantitativos para la Economía y la Empresa, 2007
El valor del consumidor ha sido un concepto muy estudiado desde hace tiempo por investigadores en las áreas de marketing. La mayoría de estas investigaciones están basadas en supuestos deterministas o aleatorios, al medir magnitudes o eventos que ...
Merigó, José M., Ortigosa, Mauricio, Gil Lafuente, Anna M.   +2 more
doaj  

Forecasting system's accuracy: A framework for the comparison of different structures

Applied Stochastic Models in Business and Industry, Volume 40, Issue 2, Page 462-482, March/April 2024.
Abstract One of the most challenging aspects for managers when building a forecasting system is choosing how to aggregate the data at different levels. This is frequently done without the manager knowing how these choices can compromise the system's accuracy.
Carla Freitas Silveira Netto, Vinicius A. Brei, Rob J. Hyndman   +2 more
wiley   +1 more source

Bridging Behavioral and Emotional Intelligence: An Interpretable Multimodal Deep Learning Framework for Customer Lifetime Value Estimation in the Hospitality Industry

Mathematical and Computational Applications
Customer Lifetime Value (CLV) estimation over the observed transactional horizon is a fundamental challenge in hospitality analytics, supporting revenue management, personalization, and long-term customer relationship strategies. However, existing models
Milena Nikolić, Marina Marjanović, Žarko Rađenović   +2 more
doaj   +1 more source

DLAGNN: A Dual-Layer Attention Graph Neural Network Framework with Dynamic Feature Fusion and Multi-Task Learning for Customer Relationship Management in E-Commerce

Journal of Engineering, Project, and Production Management
The customer-centric transformation of e-commerce makes it difficult for traditional customer relationship management to meet the needs of enterprises to accurately tap into customer value.
Junyi Yang
doaj   +1 more source

Introducing a Novel Model to Determine CLV [PDF]

Journal of Information Technology Management, 2009
Customer Relationship Management (CRM) is a productive tool for monitoring the customer and recognizing their characteristics, behaviors, and his/her requirements and anticipating his/her reactions in order to establish a long term and strong relation ...
Jafar Razmi, Arash Ghanbari
doaj  

Review and Analysis of Selected Customer Value Measurement Methods

Studia i Materiały, 2020
The methods of measuring customer value are of constant interest. This area is widely described in the literature, but nevertheless somewhat generally.
Maria Kubacka
doaj   +1 more source