Results 141 to 150 of about 6,417,121 (186)

On optimal intervention for customer lifetime value

European Journal of Operational Research, 2007
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Martin Crowder, David J. Hand, Wojtek J. Krzanowski   +2 more
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A generalized framework for estimating customer lifetime value when customer lifetimes are not observed

Quantitative Marketing and Economics, 2007
Measuring customer lifetime value (CLV) in contexts where customer defections are not observed, i.e. noncontractual contexts, has been very challenging for firms. This paper proposes a flexible Markov Chain Monte Carlo (MCMC) based data augmentation framework for forecasting lifetimes and estimating customer lifetime value (CLV) in such contexts.
Siddharth S. Singh, Sharad Borle, Dipak C. Jain   +2 more
openaire   +1 more source

Customer Lifetime Value: A Review

Social Behavior and Personality, 2012
The concept of regarding customers as assets that should be managed and whose value should be measured is now accepted and recognized by academics and practitioners. This focus on customer relationship management makes it extremely important to understand customer lifetime value (CLV) because CLV models are an efficient and effective way to evaluate a
Chen Chang
exaly   +2 more sources

Customer lifetime value: stochastic optimization approach

Journal of the Operational Research Society, 2004
Summary: Since the early 1980s, the concept of relationship marketing has been becoming important in general marketing, especially in the area of direct and interactive marketing. The core of relationship marketing is the maintenance of long-term relationships with the customers.
Wai-Ki Ching, Michael K. Ng 0001, Ka-Kuen Wong, Eitan Altman   +3 more
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Customer Lifetime Value

2018
This chapter indicates the prospect of customer lifetime value (CLV) and the importance of CLV in global marketing. CLV is the total of the financial profit, calculated from the existing period to the future. CLV develops the optimal strategies for customer engagement, promotes the understanding of potential value of a customer, and enables the ...
openaire   +1 more source

The Customer Lifetime Value

2014
How much is a customer worth to my firm, and is the customer worth retaining? Calculating as these may sound, they are issues that today’s managers often have to wrestle with. Common as the questions are, the answers are not simple, and the fact that such questions are now the norm suggests the following: 1.
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Customer Lifetime Value as the Basis of Customer Segmentation

Journal of Relationship Marketing, 2006
Tanya Mark, Katherine N Lemon
exaly   +2 more sources

Customer Lifetime Value in Organizations

Asian Journal of Research in Social Sciences and Humanities, 2016
Companies have shown their interest to be customer oriented rather than product oriented. They prefer to be more customer oriented coupled with having more customer data accessibility which is both possible through Customer Lifetime Value (CLV). The main goal of CLV is to specify the important level of each customer for a company.
Setareh Feiz, Ali Ramezani Ghotbabadi, Zainab Bte Khalifah   +2 more
openaire   +1 more source

Evaluating customer lifetime value for customer recommendation

Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005., 2005
It is crucial for a company to identify which are its most valuable and least profitable customers so that appropriate customer-specific marketing strategies can be developed and put in place. This paper develops a comprehensive customer lifetime value (CLV) measure model. The model not only combines the up-selling, cross-selling, and network influence
null Lihua Wu, null Lu Liu, null Jing Li
openaire   +1 more source

Customer Lifetime Value:

2020
V. Kumar, Bharath Rajan
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