Unlocking high-value football fans: unsupervised machine learning for customer segmentation and lifetime value [PDF]
Frontiers in Sports and Active LivingIntroductionIn the modern competitive landscape of football, clubs are increasingly leveraging data-driven decision-making to strengthen their commercial positions, particularly against rival clubs.
Karim Chouaten +5 more
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Lifetime value in business process [PDF]
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2011 The paper focuses on lifetime value assessment and its implementation and application in business processes. The lifetime value is closely connected to customer relationship management.
Martin Souček, Jana Turčínková
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Modeling Customer Lifetime Value Under Uncertain Environment. [PDF]
Neutrosophic Sets and Systems, 2021 Customer lifetime value (CLV) is an essential measure to determine the level of profitability of a customer to a firm. Customer relationship management treats CLV as the most significant factor for measuring the level of purchases and, consequently ...
Eman AboElHamd +4 more
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Robust net present value with infinite lifetime [PDF]
Mathematics and Modeling in Finance, 2021 In this study, Robust Net Present Value (RNPV) has been developed for evaluation of projects with infinite life. In this method, the changes of uncertain net incomes in a financial cash flow are postulated in a convex, continuous, and closed region.
Payam Hanafizadeh, Hadiseh Salmani
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Analyzing the customer engagement value in the relationship lifecycle: A case study of Hiweb ADSL company subscribers [PDF]
کاوشهای مدیریت بازرگانی, 2020 Customers not only buy products from a company but also create values for it in other ways. Nowadays, customer engagement is in the center of the attention of corporate executives so as to create value for their company.
Abdolhamid Ebrahimi +3 more
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Key Propelling of Customer Lifetime Value in Iranian Sports Clubs [PDF]
Sports Business Journal, 2023 Purpose: The current research was conducted to identify the key Propelling of customer lifetime value in sports clubs of Iran.Methodology: This research is practical in terms of purpose and mixed in nature and method.
Mahrokh Rajabi Asli +3 more
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FORECASTING CUSTOMER FUTURE BEHAVIOR IN RETAIL BUSINESS USING MACHINE LEARNING MODELS
Scientific Journal of Astana IT University, 2022 The ability to forecast customers’ future purchases, lifetime value, and churn are fundamental tasks in business management. These tasks become more complicated when the relationship between customers and business is not contractual.
Shyngys Akhmetbek
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Customer Profitability Analyses and Customer Lifetime Value [PDF]
MAB, 2015 The main objective of this paper is to compare two key approaches in the !eld of Customer Accounting (CA), namely Customer Pro!tability Analysis (CPA) and Customer Lifetime Value (CLV).
Ashok Sridhar, Michael Corbey
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Market segmentation based on the value [PDF]
Marketing (Beograd. 1991), 2010 The value that represents the contribution of a customer to the firm has become a key metric in marketing research and practice. However, neither are all customers equally valuable for the company nor is their value constant in time.
Vehapi Semir
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A marketing view of the customer value: Customer lifetime value and customer equity
South African Journal of Business Management, 2013 Throughout this research the customer valuation trend in marketing is going to be reviewed, emphasizing Customer Lifetime Value and Customer Equity measures.
A. M. Estrella-Ramón +3 more
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