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Customer Lifetime Value Applications
2008The prior two chapters have covered the technical aspects of Lifetime Value Modeling. But how is LTV applied in the real-world and what types of questions can LTV provide answers that traditional marketing analyses can not? This chapter will provide some answers to these questions.
Robert C. Blattberg +2 more
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On the Integration of Customer Lifetime Value into Revenue Management
2012This paper provides insights into assessing customer relationships in a revenue management environment and depicts methodological problems that may arise in this context. For this purpose, we formulate a multi-period deterministic linear programing model, which accounts for customers’ future demand behavior being dependent on the provider’s previous ...
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The impact of customer clubs on lifetime value of banking customers
International Journal of Electronic Customer Relationship Management, 2023Saeedeh Rajaee Harandi +2 more
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Customer Lifetime Value: Fundamentals
2008Customer lifetime value (LTV) is one of the cornerstones of database marketing. It is the metric by which we quantify the customer's long-term value to the firm. This chapter focuses on the fundamental methods for calculating lifetime value, centering on “simple retention models” and “migration models.” We present a general approach to calculating LTV ...
Robert C. Blattberg +2 more
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Why do banks retain unprofitable customers? A customer lifetime value real options approach
Journal of Business Research, 2021Mariano Méndez Suárez +1 more
exaly
Linking customer lifetime value with shareholder value
Industrial Marketing Management, 2003Kurt Matzler +2 more
exaly