Toward robust social media sentiment for SMEs: a comparative study of dictionary-based and machine learning approaches with insights for hybrid methodologies. [PDF]
Susanto H +10 more
europepmc +1 more source
ABSTRACT Objectives To investigate the efficacy of electronic screening, brief intervention, and referral to treatment (e‐SBIRT) at improving gambling outcomes and increasing help‐seeking. Methods We conducted a two‐arm, randomised online pilot trial (n = 83) comparing an e‐SBIRT intervention with an active control over 12 weeks. The brief intervention
Simon Wright +2 more
wiley +1 more source
The trust-NPS correlation: The role of trust in promoting customer loyalty in Swiss financial institutions. [PDF]
Yarza Navarro-Schär VG +3 more
europepmc +1 more source
ABSTRACT Dialectical behavior therapy (DBT) has shown efficacy in reducing suicidality, though less is known about its effectiveness when delivered in usual care (UC) settings, where the resource‐intensive nature of the program often results in modifications during implementation.
Colleen A. Maxwell +5 more
wiley +1 more source
IDeS + TRIZ: Sustainability Applied to DfAM for Polymer-Based Automotive Components. [PDF]
Leon-Cardenas C +3 more
europepmc +1 more source
ABSTRACT Prior research points toward reward deficits as crucial to the link between social anxiety disorder and major depressive disorder. However, studies have not explored specific types of reward deficits or how social‐environmental factors may impact them. The current study examined whether the indirect effects of three reward deficits (anhedonia,
Nathan M. Hager +4 more
wiley +1 more source
Advanced customer churn prediction for a music streaming digital marketing service using attention graph-based deep learning approach. [PDF]
Cheng H, He J.
europepmc +1 more source
The continuity heuristic: Temporal extrapolation in consumer judgment
Abstract From choosing an established brand over a newcomer to deciding when to replace a product or commit to a subscription, consumers routinely make judgments about how much longer things will last. Across 24 studies (N = 9718), this research introduces and tests the continuity heuristic, an intuitive forecasting strategy in which consumers use how ...
Matthew Fisher, Adam H. Smiley
wiley +1 more source
Mapping Research Trends in AI-Based Tourism and Hospitality Marketing: A Bibliometric and Thematic Review. [PDF]
Tyagi PK +4 more
europepmc +1 more source
Psychological Contracts With Purpose: A Review and Path Forward
ABSTRACT This review advances the understanding of psychological contracts (PCs) that include third‐party beneficiaries and transcend self‐interested goals, which we term “PCs with purpose.” PC theory has challenged the assumption that social exchange relies solely on balanced rewards and inducements, highlighting that individuals may wish to ...
Marjo‐Riitta Diehl +2 more
wiley +1 more source

