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Physical environment as a catalyst for healthy aging: servicescape, motivation, and well-being in older adult park golf. [PDF]
Seo J, Hwang K, Shin J, Woo SH, Sim YK.
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Pharmacy robberies and occupational safety risks: A national cross-sectional study of community pharmacies. [PDF]
Odeh M, Odeh DM, Alkhader E, Alzyoud D.
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Buildings Sector Scenarios: Demand-side data to support energy system planning in the United States. [PDF]
Langevin J +14 more
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Customer Lifetime Value Measurement
Management Science, 2008The measurement of customer lifetime value is important because it is used as a metric in evaluating decisions in the context of customer relationship management. For a firm, it is important to form some expectations as to the lifetime value of each customer at the time a customer starts doing business with the firm, and at each purchase by the ...
Dipak C Jain, Sharad Borle
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Dynamics of customer segments: A predictor of customer lifetime value
Expert Systems With Applications, 2021Abstract Most studies in the literature have focused on past behavior of customers to measure customer lifetime value, however, the rapid developments of technology and products make new conditions that cannot be predicted by past records anymore. In the era of new media and social networks, customers’ needs and expectations change fast which lead to
Mohammad Mehdi Sepehri +2 more
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Modeling Customer Lifetime Value [PDF]
As modern economies become predominantly service-based, companies increasingly derive revenue from the creation and sustenance of long-term relationships with their customers. In such an environment, marketing serves the purpose of maximizing customer lifetime value (CLV) and customer equity, which is the sum of the lifetime values of the company’s ...
Bruce Hardie +2 more
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SSRN Electronic Journal, 2017
This technical note introduces important metrics firms use to monitor customer relationships. An important summary of customer activity is the profit the firm receives from each customer. Customer profit (CP) is the metric that summarizes the past financial performance of a customer relationship and is covered in a companion note, "Customer Profit ...
Phillip E. Pfeifer, Paul Farris
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This technical note introduces important metrics firms use to monitor customer relationships. An important summary of customer activity is the profit the firm receives from each customer. Customer profit (CP) is the metric that summarizes the past financial performance of a customer relationship and is covered in a companion note, "Customer Profit ...
Phillip E. Pfeifer, Paul Farris
openaire +1 more source
Modeling churn using customer lifetime value [PDF]
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Bart Baesens, Christophe Croux
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2002
In diesem Beitrag wird zunachst der Begriff Customer Lifetime Value (CLV) erlautert. Anschliesend wird seine Berechnung anhand von einfachen Zahlenbeispielen erklart. Diese Beispiele zeigen auch die Schwierigkeit auf, will man in der Praxis einzelne Kunden oder Kundensegmente anhand dieses Wertes beurteilen.
Gierl, Heribert, Koncz, Julia
openaire +1 more source
In diesem Beitrag wird zunachst der Begriff Customer Lifetime Value (CLV) erlautert. Anschliesend wird seine Berechnung anhand von einfachen Zahlenbeispielen erklart. Diese Beispiele zeigen auch die Schwierigkeit auf, will man in der Praxis einzelne Kunden oder Kundensegmente anhand dieses Wertes beurteilen.
Gierl, Heribert, Koncz, Julia
openaire +1 more source

